What would you do if you got an extra working hour for the rest of your life?
That’s right – one extra hour to invest in selling more stuff, creating content, serving more customers or anything you like that will help you grow your business.
Well, how do you get this extra working hour?
If you’re a Sniply user, you’re not new to social media automation. Today, we want to introduce you to another social media automation tool that’ll save your time and improve your marketing efficiency.
Social media marketing automation is the easiest way to save time while making sure that all your social media accounts are actively engaging prospects and audience. Since it’s possible to plan your posting calendar in advance, an automation tool takes away the pain of logging into each account regularly to post content.
Our newest partnership will help you take all the advantages of social media automation without creating a hole in your pocket.
Meet SocialPilot – https://socialpilot.co/
SocialPilot is a social media automation tool that focuses on making your social media marketing more efficient. Whether you’re a small business, a blogger or a marketing agency, you’ll find immense value by automating your social media marketing with the help of SocialPilot.
SocialPilot offers various features and functionalities to make your marketing more efficient. Some of these features are content scheduling, bulk scheduling social media calendar, Facebook branding, content suggestion, feed automation, client dashboard and many others.
SocialPilot supports posting on all the major social media networks like Facebook, Instagram, Pinterest, Google+, Twitter, Tumblr, VK, Xing and others. You can schedule your posts and tweets from their seamless web app, mobile apps or browser extensions.
Top three features we like about SocialPilot
Although SocialPilot is packed with many useful features, we find the following three features that are really effective:
SocialPilot lets you schedule multiple posts and tweets at once across several accounts. You can upload hundreds of posts in one go in both CSV and text formats. By scheduling multiple posts at once, you can ensure that your posting queue is filled up for weeks together and that you don’t have to worry about logging into your social media accounts to post new stuff every day.
Content Suggestion & Feeds
Content is the king on social media and when you are using a tool like SocialPilot, you’ll never run out of ideas. The team at SocialPilot manually curates high quality and engaging content from all over the internet on various topics like tech, startups, business, travel, marketing and other relevant subjects. It is important to mix up your curated posts and tweets along with your own content so that your followers get fresh content from across the categories.
If you’re an agency and are managing your client’s social media accounts, you have to ask them for their social media credentials, which makes your clients a little uncomfortable most of the times. The client connect feature of SocialPilot comes in handy in such situations. You can ask your clients to connect their social media accounts without asking for their credentials.
Using Sniply + SocialPilot for Ultimate Automation Hack
Sniply’s integration with SocialPilot makes your marketing automation very efficient and effective. Sniply helps you to manage the content that you share and add your preferred call-to-actions on every link that you share. SocialPilot takes this sharing to the next level but automating your content scheduling and sharing.
Getting Started with Sniply + SocialPilot
It’s easy to start using SocialPilot for social media automation. You can start by creating a free account at SocialPilot and integrating your Sniply account in SocialPilot. Once your Sniply account is integrated, all links that you share from SocialPilot will have Sniply link. Based on your Sniply configurations, you’ll be able to add your desired call-to-actions for the link that you share. You’ll also be measure all activities on your Snips through Sniply Analytics.
Sniply + SocialPilot is a lethal combination that will automate your social media marketing to improve brand visibility and drive engagement which, in turn, will ultimately lead to improved conversions.
Sniply has some great tools that allow you to add your call-to-action to links that you share through social media, email and online advertising. There have been some amazing use-cases and creative applications. However, up to this point there haven’t been a lot of tools to use on your own site. This is changing with Sniply’s new tool to embed Call-to-Actions on your site!
With the embeddable version of Sniply, you can now have your call-to-action appear on your site for all traffic. That includes people coming from search engines, social traffic, and paid visits – not just traffic coming through Sniply links. And conveniently, the call-to-action on your site can be completely managed from your Sniply dashboard – you can even add a list of URLs where you’d like to avoid showing the call-to-action.
Installation is simple, all you need to do is include a snippet of code on your site and set your preferences through the Sniply dashboard. To get started, head to http://snip.ly/dashboard/embed/ or for detailed instructions take a quick read through our help documentation here.
There are also a few other benefits that you get by installing the Sniply code on your website, even if you don’t want to always show your call-to-action. For example, once the code is on your site, Sniply links to your site will redirect to your domain rather than staying on snip.ly. That makes Sniply feel much more like a regular link shortener, but the Sniply bar can still be shown on your site. Here’s an example from one of our earliest adopters – note how the Sniply link redirects to the redbarninc.com domain: http://snip.ly/tWCO
The final neat feature allows you to snip outbound links from your website. You can choose your call-to-action and then links pointing off of your site will automatically be overlaid with your call-to-action!
Make your website better with Sniply today!
The number one marketing challenge of any big corporate brand is building a personable relationship with customers. With the rise of social networking, the internet has become the holy grail of communications to the masses. Never before has it been easier for brands to connect with customers all across the world.
I sat down with Ferg Devins to discuss how big brands can create meaningful conversations with customers. Ferg is PR and communications professional who spent 30 years working at Molson Coors, most recently as the Chief Corporate Affairs Officer in Canada. Today, he leads his own consulting firm called “The Devins Network” where he helps brands drive strategic tactical conversations.
From our interview I gathered three key learning points and highlighted them below:
1) Social networking is a two way conversation
Often time people make the mistake of siloing social networks like Facebook and Twitter as a platform to just push messages. In reality, this is entirely not the case. Push messages are actually seen more commonly as spam. A study recently conducted by Kahuna shows that a whopping 60% of smartphone users opt-out of push notifications.
“20 years ago, we would sit around a dinner table, have a conversation and that would be networking. Today, the dinner table conversation is taking place on Twitter, Facebook, LinkedIn, and any number of social networks out there.”
Ferg reiterates how a good conversation involves a dialogue, much like something you would have at dinner. The challenge brands face is finding a way to be part of these intimate dinner conversations.
A simple way to spark a meaningful conversation is to write and send personable tweets. Whether it’s in reply to a customer complaint or giving someone a virtual high five, the opportunity to connect with customers around the world is endless. Companies who do this well will build strong loyalty and a rich brand.
2) Understand what the audience desires to hear
To deliver great content, one must figure out and understand what the audience wants to hear. Learning what is and isn’t important about your product will steer your communication positioning the correct way.
“As opposed to a regular tweet, you could ask a simple question, it will provoke a customer response.”
An easy way to do this is getting direct feedback from customers. Whether it is in the form of a survey, email reply-thread, or a tweet, asking your customers for answers will help shape your communication strategy. As always, a personalized message is king – no one wants to read something automated. Here’s a great post outlining how you can craft such messages.
3) Timely responses
Timeliness is an extremely important factor when building your brand. Moments of happiness lose their appeal over time. What would resonate with you more? A reply from your favorite coffee shop saying thanks for visiting 45 minutes after your morning tweet or 24 hours? The general rule of thumb is “sooner the better”.
“If you tweet me within the hour, that means something! But if you tweet me back in 3 days it has less meaning. Response time is so critical. Anything over 24 hours is less impactful”.
Given the popularity of social networks, customers today have high expectations of brands. A recent study concluded that a Twitter response within 1 hour is expected by 53% of people when asking a question and 72% when making a complaint. Not only is it important to be timely with positive interactions but even more so when dealing with negative interactions.
I would like to thank Ferg for agreeing to do this interview and for sharing his insightful thoughts. Be sure to follow him on Twitter and visit his consultancy, The Devins Network. To wrap up this up, we asked Ferg a few fun questions!
I do great political impersonations. Check them out on Youtube!
The misuse of social networking in politics.
The Magic of Believing by Claude M. Bristol
Cups of Coffee a Day
Life is not a dress rehearsal.
Community building is an integral part to growing any business. Nielsen recently published a research report that states 77% of consumers are more likely to buy a new product when learning about it from friends or family. So how then does one convert regular users into vocal advocates? Although each business has its own unique path to developing a strong community, there are some common practices to be avoided.
I sat down with Brigitte Bradford, a startup marketer based in Palo Alto to discuss how she helped Upstart overcome the common mistakes in community building.
Upstart is a business that provides loans to students and new graduates. It solves the problems that young adults go through to secure a financial loan. By taking academic backgrounds and work experience into consideration, Upstart sees more than just a “credit score” and offers reasonable loans to high potential applicants. Started in 2013, Upstart has since raised more than $7 million in seed funding and was part of the Thiel Fellowship.
1) Simplifying messaging
“The best start-up idea is not the most complicated one”
What would your business look like on a car bumper sticker? How would you explain it in a tweet? These were the questions Brigitte asked herself when customers expressed difficulty explaining Upstart to friends. Upstart first launched with a novel financial product. On top of considering academic backgrounds and work experience during the underwriting process, Upstart had a unique loan system called the “Income Share Agreement”. Instead of a traditional loan with principals/interest, borrowers agreed to share a percentage of their future income for 5 or 10 years.
Startups often make the mistake of trying to change too many things in an industry to be “disruptive”. A fine balance needs to be made. How do you expect customers to advocate for you when they can’t even sum up the different things your business is trying to accomplish?
Evernote is a great example of an online business that boasts a simple ‘cut to the chase’ tagline. They pride themselves on being “one workspace” – an application that lets you store notes whether its on your phone, computer, at work, or at home.
2) Parking emotions at the door
“If the markets aren’t listening or responding, then you have to let go and do what people want.”
It can be hard not to get emotionally attached to your startup – after all it’s a product made by you! With Upstart, although many users appreciated the unique underwriting process, it became clear that there was a strong market and interest for a more traditional loan. Using the same income prediction model at the heart of their original offering, the company began exclusively offering a more conventional 3 year fixed rate loan.
By listening to their customers, Upstart has since experienced 100% month-over-month growth. Not only did this change attract new customers but it made it easier for current users to share and advocate for Upstart. Additionally, features that you take out today could very well come back at a later stage of the business. Boasting this “customer-first” mentality is important when community building.
3) Own your messaging
“If you are calling yourself disruptive, own it, be willing to put yourself out there.”
Part of having a brand is owning that relationship you have with customers. When you think of your best friend, would you classify that relationship as authentic or fake? Hopefully its authentic. This same principle applies when building a community. This is how Brigitte describes Upstart:
- We are a smart, hardworking bunch
- We boast an open door policy (Send anybody an email anytime – [email protected])
- We love data
- We want to empower people financially with information and services that utilize technology
The personality that you are forming in your mind right now is exactly how Upstart is. From their open email policy to lightning fast customer service, Upstart truly lives up to who they promote themselves to be. For example: they just ran a bold, “hipster-esque” advertisement on Facebook, receiving likes, dislikes, and even media coverage. Upstart ran a unique email campaign entitled “Are you financially smarter than the average American?” – Sparked by recent news suggesting how US citizens generally have lower financial IQ than other OECD countries, Upstart created a 10-question quiz that challenged blog readers. This was extremely well received and generated a large number of views and referrals. By embedding core values into the company DNA, your customers will have a better expectation and appreciation of your brand.
4) Engage in ways your competitor can’t
“…the things our competitors are not doing well, how much time would it take for us to do that stuff well…”
Nothing rallies people together more than solving a problem. Every business answers a problem or need. Companies use this subject matter to their advantage! When Upstart created their blog, they wanted to ensure it embodied the company’s core personality and mission. Looking at the blogs written by large American banks, a lot of complicated financial jargon was used. To contrast, Brigitte made sure that every article was written in a friendly, easy to understand manner. Gifs, graphs, and pop-culture references were even used to add a more human element to this traditional, boring financial content. Brigitte mentions its important to respond to customer feedback with quick adaptivity. If readers enjoyed the blog post on credit scores, then write 3 or 4 more articles on different angles of credit scores! Always test your market and maximize customer responses.
Upstart: The Kickstarter for People
A huge thanks goes out to Brigitte from Upstart as she shares these best case practices in community building. If you are interested in learning more about Upstart be sure to check out their website and follow Brigitte on Twitter! Comments or suggestions for community building? I would love to read them so write them out below. To wrap things up, here are some fun questions I asked Brigitte:
People who say they are bored.
Cups of Coffee a Day:
On average 2 – 3 big cups of coffee a day.
10 minutes of meditation and 10 minutes of yoga.
Travelled and volunteered in Tanzania for 2 months.
Upstart lives by the “Just Do it” model – At the office, if you need to do something, just do it. If you have to apologize later that’s fine! No need to ask for permission, just get stuff done.
The Shocking Truth Behind … 10 things you need to know about … We’ve all seen (or written) these headlines before. It seems like the common theme in articles on how to write headlines, is that they ask you to add shock value. The presumed consequence is that the reader is more likely to click on the link and read the content. However, the question then remains is how effective are these headlines? There must be a reason why this strategy is used over and over again. However, the problem, as I argue, isn’t with the strategy but rather with how it’s implemented. This is why it works so well for websites like Upworthy and Buzzfeed and not for others.
This is why the uniqueness of the title is so important regardless of whether or not the content is unique. There is an infinite supply of content online, thus any level of uniqueness in your post title and content gives you a competitive advantage. This is why a shocking headline tends to have an added click-ability that other headlines do not. However, with a finite amount of eyeballs, sensationalism has quickly turned into a race to the bottom.
The problem that most content writers do not realize, lies in disappointing content to an interesting headline. The shocking headlines are effective only in so much that they deliver on the shock factor that they provided in the content that people read. An entire twitter account has been created to save readers the disappointment of exciting headlines, called: @savedyouaclick. The sole purpose of this account is to answer the petty questions in the headlines some websites provide in a word or two. To be honest, if your headline or content can be summed up in a word or two then you are better off revising your content altogether. Give the reader content to read beyond the simple answer to a bait in the headline.
Why Do Buzzfeed and Upworthy Work?
This is particularly why headlines by Upworthy and Buzzfeed work, Vox acting manager writes: “Most clickbait is disappointing because it’s a promise of value that isn’t met — the payoff isn’t nearly as good as what the reader imagines,” Patel said. “BuzzFeed headlines pay off particularly well because they actually make fairly small promises and then overdeliver,” he wrote. “It’s validating, which is maybe the most valuable payoff of them all.”
We continue to click on article after article by Buzzfeed because we know from our previous experience that the article’s title will usually deliver on its promise on the headline, this creates a cycle of readers who keep coming back for better content. However, for other blogs or articles that do not necessarily deliver on their promise, the readers might click once or twice, but they certainly won’t keep coming back to read more.
The results are even more disastrous when news outlets start dipping their toes in these shocking and clickbaity headlines. CNN got a lot of backlash for attempting a shocking headline that does not directly relate to the facts of the case they were presenting.
So if you must write a shocking headline, because we all want our content to be read, there is an easy formula to going about shocking headlines.
1. Write a headline that intrigues the reader but make sure that the content is up to par with the promise you make in the headline.
2. Play a game with your headline. That’s right, ask a question in your headline that drives the reader to guess an answer, then verify that answer in your content. BUT, provide the reader with more content and substance beyond the quiz game style question. This way if the reader guessed correctly or incorrectly they still continue to read and find your content interesting. Such that they would share it with others prompting them too to guess and continue to read your content.
Do you have any additional tips or experience with shocking headlines? Let us know in the comments below!
One of the toughest challenges startups face is the transition from small fry to big fish. The secret “growth” formula behind each business is very different! The race to the top is seeing who can determine their proven growth strategy first while capitalizing on it.
I sat down with Steve Deckert, Co-Founder and Marketing Lead for Sweet Tooth and discussed with him some of the early stage growth tactics his team used to grow their business from 30 customers to over 3000+.
Sweet Tooth is a Canadian-based E-commerce loyalty platform for online businesses. The platform helps brands increase sales through points-based programs and campaigns. Started in 2011, Sweet Tooth has since raised more than $2.25 million in seed funding.
From our interview together, I highlighted three key learnings points below:
1) Pre-sell your Product
“We identified a need, where no solution existed.”
Before Steve and his co-founders built a product, they had already generated sales. How? By speaking to potential customers and simply asking if they would put money down for Sweet Tooth to be built. Not only does pre-selling provide early financial funds to carry out development costs, but it also acts as the strongest form of customer validation.
Magento is an opensource E-commerce platform that helps businesses sell to customers online. Browsing through the Magento forums, the Sweet Tooth team noticed a need for a loyalty rewards function. After talking to 300 people through cold emails and phone calls, around 35 people expressed interest in a solution. Steve mentioned that even if he could not get a customer to pre-pay, he would try to get them to verbally commit.
2) Involve your Core Customers
“If you make other people successful, you will generally be successful.”
Your first set of paying customers are extremely important because they act as a sample size of the bigger market. Their feedback will help you determine whether your product and marketing is working or not. Involving your customers in the product development phase of the business will create an evangelical-like relationship. As Steve puts it, if you make other people successful, in general you will be successful as well. Your core customers can help create half of your users through word of mouth marketing.
What really helped kick-launch Sweet Tooth were positive testimonials and reviews on third-party websites. By establishing a personable relationship with customers, Steve and his team were able to rally a team of vocal ambassadors. People who will verbally market your product to others, for absolutely no cost to you!
To this date, Steve is still in touch with many of his first customers. He always tries his best to meet in person or video call for meetings. The customer sales team has since been expanded to offer the same great service to Sweet Tooth’s 3000+ customers.
3) Be Human
“If you understand people enough, you can present things in a way people want to be a part of.”
The last piece of advice that Steve shared is the the importance of preserving a human element while building a business. At the end of the day, your business is for the people! If you can put yourself in your customers shoes and make a connection, they will be on your team. This could means tweeting at individual customers, sending personalized emails, or showcasing the employees behind Sweet Tooth. Essentially, anything that helps build a human connection between business and customer.
In the online web product industry, customers would much rather pay an up-front cost over a subscription fee. When Sweet Tooth made this exact change after their 2.25M seed funding, part of their easy transition was due to strong customer relationships.
Becoming the standard for loyalty online
Starting as what was originally a side project, Sweet Tooth today is a fledgling startup growing at a healthy 15%+ customers per month. Things are looking really exciting for Sweet Tooth as they hope to launch on other platforms. Their goal? To become the standard for loyalty online.
I would like to give a huge thanks to Steve for sharing his words of wisdom. Be sure to follow him on Twitter and check out the company blog. To end things off, here are a few fun questions we asked Steve!
When people don’t believe in themselves.
Cups of Coffee:
Usually 3 extra-large cups a day.
Wake up, read the news, clear our emails & notifications, shower, food, head to work, and grab a coffee.
Teenage Mutant Ninja Turtles or Transformers:
Definitely Teenage Mutant Ninja Turtles! I remember once getting two of the same Ninja Turtle puzzles for Christmas and I decided to keep both since I loved them so much.
This is my own quote – “Life is a vacation”. Just as we go on “vacations” to experience new things and feel different, this same approach can be used for life! You only have one life. If there is anything worth doing, you should be happy doing it.
Tell us a bit about yourself.
I went to Queens University, studied bio-medical computing, dropped out and went to an incubator called FounderFuel in Montreal. Spending four months there, I helped launched a Kickstarter campaign for our smart bike – Valour. Since our initial success, we have now grown month over month, moved to Toronto, and currently have a 10 person team.
Start-ups traditionally face the dilemma of choosing who to target and when. How did you decide who to target as first adopters?
We did a ton of market research. Yes, although anyone can buy a bike, who can afford one at $1000? I did a lot of customer interviews through my network. For example: at the time I was recruiting for some consulting firms, and was able to ask them about our initial product. I also flew down to San Francisco and interviewed people who worked at Google, Facebook, Twitter, Apple etc. In the end, I conducted more than a thousand interviews!
A perfect group we identified were employees of large tech companies. Developers make a good amount of money and since they work in tech, would be intrigued by the idea smart bike. The other group of people we wanted to target were those who wanted the “finer things in life” – People who like Monocle, GQ, Uncrate, and Hypebeast. The last group of people we wanted target were those who were willing to spend money on things for “looks” because we knew our bike was pretty good looking. From these interviews, we determined that Vanhawks is more of a lifestyle brand over a biking brand.
When we actually interviewed bikers, we realized that bike enthusiasts were not our main target – these were people who cared about every single detail of their bike. “I want this feature, I want that tube..etc.” – this was not our brand. Our brand is for the daily commuter – a person who wants to get from point A to point B.
How did you gather all this information?
When conducting each interview, I used google docs to store my answers and took a picture of the actual person. When designing my interviews, I tried to come up with interview questions that really drove numbers. I ended up asking a lot of questions that may seem mundane but were actually really valuable to me. At the end of each interview, I would get to know each person on a more personal basis. I really cared about what they are doing because at the end of the day it is for the people.
How did you reach out to potential customers?
Reddit was a huge resource, but there is a lot of trolls so watch out. SF2G – is an online group of people who live in San Fran, work at Google, and love riding their bikes to work. I started the conversation on the forums and got them really excited. A good friend and mentor at Shopify also helped me out by setting up an interview station at the Shopify offices in Ottawa, Montreal, and Toronto.
Reaching out to Queens Alum was a huge win. I pinged everyone who worked in big tech companies in the San Fran area and they helped leverage their network for me as well. The biggest thing for me was becoming each person’s friend on Facebook – this helped because once you are friends on Facebook, you can become more personable. I try my best to keep up with my contacts, weekly, monthly and not lose of track what they are doing. If I ever find something interesting I’ll always be sure send them a quick message about it.
Building a strong customer relationship is really important. For example, every customer has my personal phone number. Sometimes I get calls at 3AM and I’m always friendly. We are also a first mover in the industry – no one has ever done this before – so it’s a really interesting time for us, we created a whole new market for ourselves. One day we gave all our Canadian backers free shipping – although this was not much, it helped create a cultish following of people. We think heavily on investing in the brand and how to turn customers into people that love you so much.
How did you specifically drive traffic to your Kickstarter page?
A really good video helps a lot! We also lined up a lot of press prior to launch – that really helped drive views. I also contacted every person in my contact list, even if I just emailed them once before. I wrote each person a personalized message, asking them how they were doing while telling them about Vanhawks – that was about 2000 people. I did the same thing on my Facebook which totaled about 1200 people.
I also made this unique sharing mechanism – when clicked on, people would be taken to a sharing page which made them share the project on Facebook/Twitter before taking them to the actual Kickstarter page. I even wrote a unique personal message on the share text that spoke about my story. This worked really well because even if my contacts couldn’t support me financially, they were able to share it across their own networks as well.
How long did it take to do all this?
*Laughs* You gotta hustle. These things you can’t cheap out on. Two days before launch I didn’t go to sleep because I was so busy writing out all these messages. And then for the next three days, I barely slept as I was replying to all the emails that I’ve gotten. In total, I didn’t have sleep for week – it was crazy! You have to put in the hustle and you have to put in the time.
What is one piece of advice you would give to someone looking to launch a Kickstarter campaign?
There is no hack to Kickstarter, it’s like any other product launch. It’s a lot about customers, it’s a lot about creating a want for a product, to find what the perfect target. Remember to create something people want and it isn’t always something that we [the founders] want. Put a lot of work into it and put a lot of passion. Don’t be afraid to ask questions – you will learn faster. Be humble.
When people can’t make decisions.
Cups of Coffee a Day:
Usually 1 – Americano either in the early morning/evening
Well before my bag got stolen, I used to do this thing where I would write down three things before going to sleep that I wanted to do the next morning.
The Hard Thing about Hard Things by Ben Horowitz
Transformers or Ninja Turtles?
Ninja Turtles – They were my kid cartoon!
It’s not really a quote but I live by this thing: if something is not making me happy, then why am I doing this? I’m very keen on happiness and driving value by creating happiness. I wrote a medium post about this.
If you enjoyed this interview please be sure to follow Ali Zahid on his next big steps. Vanhawks is a great example of the hustle entrepreneurs need to take in order to achieve financial success. In my 30 minutes with Ali, I could tell he was a down-to-earth, hardworking, and generally awesome guy. How could you not help somebody who always smiles and wants to help others?
Future crowdfunders take note – although engineering and business acumen are important when running a Kickstarter, building a strong community of supporters is just as important as well. That all begins with the right attitude, and Ali Zahid scored 100%.
How Fencing Can Teach Us A Lesson On Marketing
En garde. Prêt. Allez.
That’s the start of a fencing bout. It’s also how you should run your business.
For those of you who don’t know what fencing is, allow me to give a quick introduction. Fencing is a sport that is played with three distinct blades: sabre, foil, and épée. Each weapon has a special style of attacking the opponent and wielding it. There’s also a specific foot sequence you have to follow when fencing and that’s the beauty of it. Fencing is a sport that can teach you the importance of patience and aiming for a certain target. This can be translated to launching a new product line or startup. Not only that, but if you think hard enough, fencing can teach all of us a certain lesson, it doesn’t even have to be about marketing.
Take what I just said and try to imagine how fencing can fit into marketing. The weapons, the movement, the rules. Do you notice that each component of fencing is a certain set of things you need to know if you were doing marketing? Below, I’ve outlined my reasons why fencing can teach us a lesson on marketing.
Take the offensive:
Sometimes business can be rough, and at times it seems the hardest thing to do is getting it off the ground. Don’t just freeze there on the piste (fencing playing area), move around even if it means you’ll lose! It’s always better to try something than stay in one position, the same could be said about a business. Don’t waste 5-6 months coming up with the “perfect” marketing strategy if you can execute 3-5 mini marketing campaigns in 1 month. Whenever I was in a fencing match, my coach always told me to take the lunge, when you have the priority. Make a calculated observation, but what’s stopping you from trying out something different?
If you’re a foilist (like me) do some stepping rhythm and then perform a flèche to penetrate your enemy. Like managing a business, sometimes it’s better if you can perform something extraordinary. For example, think of a guerrilla marketing campaign that can penetrate the market and catch your target market’s attention in one fell swoop.
Defensive: Another important component of fencing, or running a business, is the ability to know when you have to stop for a minute and reposition yourself. What you don’t want to get yourself into is a sticky situation where you’re cornered on the piste. Once you’re trapped, you can’t do anything else; Or can you? Fencing is all about opportunity. Business and marketing is about spotting a possibility and seizing that window of opportunity. If you feel that your marketing efforts aren’t working or your initial target isn’t your target audience after all, identify the right segment and reposition yourself. That’s the same for fencing, if you miss your strike, move back and reposition yourself before a counter attack.
In fencing, parrying is a staple to defending yourself and performing a riposte once you have the right-of-way. Managing a business is the same, it’s important to protect yourself at times and wait for the perfect timing. Once you see that chance, take the offensive. It’s important to take precautionary steps, but not to the point where you’re only defending. If you only defend, you’ll leave an opening for your opponent to lunge and take the point. You must strike that balance between offence and defence so you ensure your business or marketing campaign succeeds. If you ever find yourself stuck, it’s about finding an opportunity.
Look to the point of your blade and lunge.
At Sniply, we are constantly working to develop new features that make it easier to create and share Sniply links. We are increasingly trying to find better ways to integrate into the workflow of our users, whether that’s integrating with 3rd party systems, creating more powerful analytics, or extending onto new platforms. However, sometimes we find that we release features quietly and leave it up to our users to discover those features all on their own. That leads to some incredibly powerful features being glossed over all too often. Here are my top 4 most-powerful Sniply features that are under-used:
1) Form Snips
All of our users have created a Sniply link that uses the classic call-to-action button. However, many of them don’t get the chance to try out the call-to-action form. Having the ability to gather newsletter subscribers on top of any content you can think of is incredibly powerful and is a great way to convert your social followers into subscribers to your mailing list. Recently, we also added Mailchimp Integration so that anyone who fills out your form-based call-to-action is automatically pushed onto one of your Mailchimp lists.
2) RSS Feeds
RSS is a great tool for collecting all of your favourite shareable content to one place, where you can easily curate it and post it. Not only does our extension integrate nicely with many of the tools used to do this, but we also have “Sniply Feeds” which allow you to convert entire feeds of content into Sniply links. which you can then share as you please. To find out more, you can check out my earlier post on the power of RSS and how Sniply uses it.
3) Extension Integrations
Do you know how many platforms the Chrome and Firefox extensions integrate with? The list includes 24 of the most popular social networks, sharing tools, link shorteners, and content curation platforms. For example, Facebook, Twitter, Buffer and HootSuite, to name a few. In all of these great tools, the extension monitors for situations where you probably want to create a Sniply link and then creates the link as you want it done. If you want to try the extension, you can check out the Chrome one here and the Firefox one here (note that at the time of writing, the Firefox extension is still waiting for a Firefox employee to inspect it)
4) Hoverpost by Sniply
Sniply recently acquired Hoverpost, which allowed us to incorporate some of their great technology. Their main focus is embedding content on-top of the page that you would like to drive content to. Some content is, by definition, embeddable (content like youtube videos, vimeo videos, soundcloud tracks, slideshare presentations, and images). If you make a Sniply with content like those mentioned and provide a destination URL through a call-to-action button, Sniply changes the way that it generates the Sniply page to embed the content on-top of your destination page, increasing your conversion rate.
For example, if I snip this funny youtube video (https://www.youtube.com/watch?v=LMmdl4VltD4) and have my button point to http://snip.ly, then the video gets placed on top of the Sniply website automagically! Check it out: http://snip.ly/Om2
If you are looking for better ways to use Sniply, why not try out these tools. You won’t regret it, I promise 🙂