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Learn how to improve your marketing efforts with Sniply products

5 Tips for Crafting Successful Sniply Messages

5 Tips for Crafting Successful Sniply Messages

Successful Snips are specific, relevant, attractive, and empowering. Here are some great tips from Google on effective messaging:

highlighter-y32Highlight what makes you unique
Free shipping? Dazzling variety? Tell people! Showcase the products, services, or offers that make you competitive

coupon_tag-lb32Include prices, promotions, and exclusives
People need help making decisions! Give them what they need to decide. If you have a limited-time discount or stock an exclusive product, say so.

people_stacked-b32Empower customers to take action
Are you selling something? Tell people what they can buy. Calls to action like purchase, call today, order, browse, sign up, or get a quote make clear what the next steps are.

assorted_ads-y32Match your Snip to your landing page
Make sure that the promotions or products in your Snip matches your landing page. People might leave your website if they don’t find what they expect.

labs-32Experiment
Create three to four Snips and use different messages for each to see which does the best. Keep a close eye on the Dashboard and track your progress!

 

How to write an effective message

 

How do you decide what makes a good message for your business? Here are 3 questions that you should always ask yourself before you create your message.

Below, we’ll show you lots of examples and answers from a fictional bicycle shop in California called Betty’s Beach Bikes.

Question 1: What do I have to offer?

List the products and services you want to promote.1

Question 2: What do I want to accomplish?

Identify your main goals and what you’d like to accomplish with your messages.2

Question 3: Who are my customers?

Describe your customers, breaking them into different groups if you have different customer types with unique goals and needs.3

 

It’s not easy fitting everything you want to say about your business in just a few words. Start by taking a moment to consider what you’d like to highlight about your business in your message. Then use the above guidelines to craft a message that’s accurate, to-the-point, and engaging – and hopefully reach new customers!

Drumroll… New Dashboard Launched!

Drumroll… New Dashboard Launched!

We do everything based on your feedback. Without feedback, we’d be absolutely lost. We spent a majority of the past quarter working on the Sniply creation process. We built themes, customizations, different calls to action, a bunch of integrations and even browser extensions. So, we turned to you on what to build next. Here’s what we heard: Driving conversion wasn’t enough. You wanted to track conversions and optimize conversion rates. In other words, our analytics dashboard just wasn’t good enough! We asked. We listened. We built. *Drumroll*… I’m happy to announce that we just launched our new Analytics Dashboard! Screen Shot 2014-08-08 at 2.55.52 PM Here are some of the new things we’re pretty excited about:

  • Segment analytics by date range
  • Segment analytics by brand profiles
  • List of Top Snips, Top Favorites and Top Sources
  • Visual graphs of Clicks, Conversions and Conversion Rate
  • Searchable database of all the Snips you’ve created
  • Much faster load time
  • Mobile friendly

What we’re adding in the next few weeks:

  • Integrations portal (Buffer, Hootsuite, etc)
  • Live chat support
  • A/B testing functionality
  • Invite team members to collaborate

So… what do you think? We need your feedback!

4 Powerful Sniply Features You May Have Missed

4 Powerful Sniply Features You May Have Missed

At Sniply, we are constantly working to develop new features that make it easier to create and share Sniply links. We are increasingly trying to find better ways to integrate into the workflow of our users, whether that’s integrating with 3rd party systems, creating more powerful analytics, or extending onto new platforms. However, sometimes we find that we release features quietly and leave it up to our users to discover those features all on their own. That leads to some incredibly powerful features being glossed over all too often. Here are my top 4 most-powerful Sniply features that are under-used:

1) Form Snips

All of our users have created a Sniply link that uses the classic call-to-action button. However, many of them don’t get the chance to try out the call-to-action form. Having the ability to gather newsletter subscribers on top of any content you can think of is incredibly powerful and is a great way to convert your social followers into subscribers to your mailing list. Recently, we also added Mailchimp Integration so that anyone who fills out your form-based call-to-action is automatically pushed onto one of your Mailchimp lists.

2) RSS Feeds

RSS is a great tool for collecting all of your favourite shareable content to one place, where you can easily curate it and post it. Not only does our extension integrate nicely with many of the tools used to do this, but we also have “Sniply Feeds” which allow you to convert entire feeds of content into Sniply links. which you can then share as you please. To find out more, you can check out my earlier post on the power of RSS and how Sniply uses it.

3)  Extension Integrations

Do you know how many platforms the Chrome and Firefox extensions integrate with? The list includes 24 of the most popular social networks, sharing tools, link shorteners, and content curation platforms. For example, Facebook, Twitter, Buffer and HootSuite, to name a few. In all of these great tools, the extension monitors for situations where you probably want to create a Sniply link and then creates the link as you want it done. If you want to try the extension, you can check out the Chrome one here and the Firefox one here (note that at the time of writing, the Firefox extension is still waiting for a Firefox employee to inspect it)

4) Hoverpost by Sniply

Sniply recently acquired Hoverpost, which allowed us to incorporate some of their great technology. Their main focus is embedding content on-top of the page that you would like to drive content to. Some content is, by definition, embeddable (content like youtube videos, vimeo videos, soundcloud tracks, slideshare presentations, and images). If you make a Sniply with content like those mentioned and provide a destination URL through a call-to-action button, Sniply changes the way that it generates the Sniply page to embed the content on-top of your destination page, increasing your conversion rate.

For example, if I snip this funny youtube video (https://www.youtube.com/watch?v=LMmdl4VltD4) and have my button point to http://snip.ly, then the video gets placed on top of the Sniply website automagically! Check it out: http://snip.ly/Om2

If you are looking for better ways to use Sniply, why not try out these tools. You won’t regret it, I promise 🙂