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[Course] Get Your First 1 Million Visitors

[Course] Get Your First 1 Million Visitors

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Analyzing Sniply Analytics

Analyzing Sniply Analytics

Sniply Analytics are quite powerful. You can track how many times your links have been clicked, how many of them convert, and track your conversion rates. You can even see the average pages per visit, time on site, time on landing page, and even bounce rates. It’s important to understand these terms and what they mean for your business!

Snips Created is the total number of Snips you’ve created within a designated time frame.

Why is this important? This is a core element to understanding your return on investment. Numebr of Snips created is essentially pieces of content shared. Driving 1000 conversions with 1 piece of content is much more efficient than with 1000 pieces of content.

Clicks are the total number of times people have clicked on your Sniply links to visit your shared content.

Why is this important? This tells you exactly how many people click on your links and visit your shared content. From an advertising standpoint, this can also be understood as the number of impressions for your Sniply message.

Conversions are the total number of times people have clicked on your Sniply message and call-to-action.

Why is this important? This is probably the single most important number because it tells you how many people actually interact with your call-to-action and arrive at your designated destination. This could be your landing page, your online store, a newsletter subscription, app download, or anywhere else you want people to visit.

Conversion Rate is the ratio between Clicks and Conversions.

Why is this important? This is used to determine how effective your Snips are at driving conversions. A conversion rate of 10% means that for every 100 people who visit your shared content, 10 of them will click-through on your call-to-action and arrive at your destination page.

Average Pages Per Visit is the average number of pages people visit after clicking on your Sniply links.

Why is this important? This is an insightful number that tells you how many pages on average people visit after arriving at the initial page you shared. For example, if you share a link to BuzzFeed, people might read 3 or 4 articles before leaving the session. It’s important to note that your Sniply message stays visible during the entire session, so you retain exposure on all the pages they visit after they click on your Sniply link.

Average Time on Site is the average amount of time people spend in total after clicking on your Sniply links.

Why is this important? Much like the Average Pages Per Visit, it’s important to note that your Sniply message stays visible during the entire session after they click on your Sniply link. The Average Time on Site shows the average amount of time people spend on your Sniply links and can also be interpreted as the average amount of time your Sniply message stays visible to people who visit your shared content.

Average Time on Landing Page is the average amount of time people spend on the first page after clicking on your Sniply links.

Why is this important? This tells you whether you’re sharing valuable content. This number tells you how long they spend on the first page of your Sniply link, which is often times the piece of content you intended to share. If people spend a long time on the content you share, that usually means you’re sharing good content.

Bounce Rate is the percentage of people who leave your Sniply links within 10 seconds.

Why is this important? If your bounce rate is high, that means you’re not sharing the right types of content. A bounce is defined by a visitor who leaves within 10 seconds of landing on a piece of content. This ususally means that people clicked on your Sniply link and within 10 seconds decided to leave. Low bounce rates usually mean you’re sharing good content.

Introducing Sniply Analytics

Introducing Sniply Analytics

Sniply opens up a whole new layer of analytics that you can’t get anywhere else. Normally, when people click on the articles you share, you lose track of them. However, using Sniply, you can track all the data post clickthrough. Our analytics can track how many people click on your links, how long they spend on the pages you send them to, how many people convert through your call-to-action, and lots more.

Clicks and Conversions

The two main metrics Sniply uses to guage effectiveness are clicks and conversions. Clicks refer to the number of times people click on the links you share. For example, if you share a link to a New York Times article, 100 clicks would mean that 100 people visited the article through your link.

The second metric, and the more important one, is conversion. Conversions refer to the number of times people clickthrough on the call-to-action you include into the page. For example, if you share a link to a New York Times article and include a button linking to your website, 10 conversions would mean that 10 people visited your website by clicking on your button.

In the case of the example above, you would have 100 clicks and 10 conversions, which is a 10% conversion rate. Through optimizations and experimentations, you can work towards improving your conversion rate to increase effectiveness. This ratio is a great metric to look at for determining how well you’re doing with Sniply.

Content Engagement

So you’ve shared a link to Gizmodo, but how do you know if your followers liked it? With some of the existing tools out there, you can probably track how many times people clicked on the link, but how long did they stay? Without access to Gizmodo’s analytics, how would you know the bounce rate? Without these insights, how could you make data driven decisions on your content curation?

With Sniply, your brand presence stays with the viewer through to the outbound page. As part of that page, you also gain valuable insights into every visit. Sniply analytics can tell you the average visit duration, bounce rates, and a whole lot more.

If Link A has 100 clicks and Link B has 10 clicks, then on the surface it looks like you should share more content like Link A. However, what if Link A has a bounce rate of 100% and Link B has an average visit of 10 minutes? These are the types of insights that Sniply can offer, allowing you to make better decisions on the types of content to curate for more effective engagement.

Trends and Analysis

The magic of marketing is that every business does it differently. Across all our users, everyone has different call-to-actions, they share different types of content, and everyone is always experimenting to improve their ROI. A very helpful feature with Sniply is the ability to, at a glance, look at whether you’re doing the right things.

Sniply gives you access to all the graphs you need to determine whether or not you’re on the right track. You can compare your statistics between June and July, compare the conversion rates between different call-to-actions, or even look into what types of links result in the lowest bounce rates.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Thanks to Ranjan Kathuria for reporting security concerns to the Sniply team and making Sniply a better, safer place for everyone! Check out his linkedin 🙂