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How to set up a semi-automatic sharing system that builds relationships and drives traffic

How to set up a semi-automatic sharing system that builds relationships and drives traffic

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As someone who runs growth at a company that is getting >25% of our business from content marketing, when I found out about Snip.ly I got pretty damn excited.

I’d say something hyperbolic like “I practically did a backflip,” but in reality I just switched my desk from sitting mode to standing mode and started to dig into the software to figure out what I could do with it.

Not very exciting, I know – but that’s just how I work.

One of the biggest issues people face online is anonymity – no one cares who you are. The process of building relationships in your industry online is tedious and takes time, but it’s absolutely necessary.

This strategy isn’t designed to disrespect the work required to really gain a foothold in your industry. It’s just something that I came up with to make building relationships with other bloggers and industry leaders a bit easier.

 

The Idea

By using Snip.ly to automatically share the best content from your favorite blogs, journalists, or websites in your industry, you’ll do two things:

  1. Get on the radar of that person or site
  2. Share content that is already proven to be popular, and drive some percentage of engagers back to your properties.

Sound good? Let’s get into it.

Sidenote: I adapted this strategy from my friends at Authority Hacker. They’ve got a fantastic system set up for content promotion and this Snip.ly strategy is just one of many.

 

What You’ll Need

  • Snip.ly
  • IFTTT (If This Then That)
  • Buffer or a preferred social media platform
  • A list of top blogs in your industry

 

Step 1: Create a Snip.ly account and set up RSS Feeds

I’ll assume that you already know how to use Snip.ly at the most basic level. You have calls to action set up already and they’re styled properly, linking to the right place, etc.

Once that’s all done, go to Integrations > RSS Feeds.

Now, take the top 2-5 blogs in your industry and drop the link to their RSS feed in. Snip.ly automatically spits out a new RSS feed with your preferred call to action appended to the content.

 

Step 2: Use IFTTT to schedule shares in a sustainable way.

Now that you have the feeds of your favorite sites all Snip.ly-ified, head on over to IFTTT and either create an account or log in.

You’ll be using the RSS channel for the IF portion of the action, and the Buffer channel for the THAT portion of the action.

The idea here is simple: You’ve pre-selected great content, but don’t want to automatically tweet it out the instant it’s published. It’s much better to add a buffer (ahem) and send it to an app that places all of the shares in a holding zone so you don’t overwhelm your audience.

The recipe is the following:

If new RSS feed item from [snip.ly feed], then add a tweet to buffer.

If you’re creative, you can extend this strategy far beyond what I’ve outlined here:

  • Send new RSS feed items to all social channels
  • Send new RSS feed items to Google Sheet where you can customize Tweet then one-click add to Buffer from there (better engagement)
  • Segment a site’s feed by category and pair that with specific Snip.ly calls to action (what I will be trying next)

 

Remember to engage with your influencers

The final step in this is optional, but highly recommended. You should aim to chat with the people whose content you are sharing on a regular basis. No matter who they are, chances are good that they like to hear their work is influencing people in some way or another.

It’s not uncommon to build relationships quickly this way. Pretty soon you may find yourself contributing the the outlets that you’re sharing if you approach it correctly.

How To Set Up a Beautiful Content Strategy in 30 Minutes

How To Set Up a Beautiful Content Strategy in 30 Minutes

If your startup has a digital presence then you have probably heard the words, content marketing being thrown around lot. In fact, according to Google Trends interest in content marketing has grown fivefold since 2011. As of September, 2015 there are over 50,000 searches per month being made for the term – up from 30,000 in 2013 and these numbers are only set to rise.

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Upon hearing this, I find a lot of clients break out into what could only be described as a nervous sweat. After all, if EVERYBODY is doing it, then what can one do to differentiate themselves, let alone set up a system that works well without spending too much money or hiring a full time content marketer?

The strategy outlined below will explain how you can very easily set up a content marketing funnel that will post highly shareable articles to all your company’s followers, whilst bringing traffic back to your business. The best part? You won’t have to write up a single piece of content!

Goal:

The goal we’re trying to acheive is to get a consistent stream of the latest highly relevant, highly shareable content being posted across all of our social media profiles, all containing a Snip.ly overlay with our product’s call to action, or lead gen form.

Prerequisites:

Buzzsumo (or any news aggregator in your industry).
Sniply
TwitterFeed (Free) or Bufferapp/Hootsuite (paid). Most social media management software will work.

 

Step 1: Locating Content Feed

In this example I’m going to sign up to Buzzsumo’s free trial and in order to gain access to their ‘trending now’ section. I find this helpful because under each post there are social stats that indicate how popular a post is at the moment. You are by no means limited to using Buzzsumo, and I’ll talk about how to integrate other services further down.

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Select the category that your niche falls into from the menu at the top of the page, and if the relevant category is not listed, press the +Topic button and set up your own filter. Once you’ve done this, hit that RSS button and a small dialog box will appear containing your new RSS url.

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Step 2: Snip & Tuck

Now that you have the source from where you will be automatically pulling content, let’s go ahead and add this RSS feed into Snip.ly so that every new entry on the feed will get snipped. Here’s an example from our company Influx which provides 24 x 7 customer service.

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To do this, log into your Snip.ly dashboard, and click on integrations > rss feeds and press ‘Create a new feed’. You should see a window appear that looks something like this.

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Enter the RSS url you previously generated from Buzzsumo (or whichever content source you are using) and press create feed. If you haven’t chosen your Call to Action yet, or if the drop down box is empty, go ahead and create a new call to action, set it to whatever type you want (i.e. image, lead gen etc), and then repeat the process above.

After you have created your feed, Snip.ly will display some integration options used for scheduling content (hootsuite, dlvr, ifttt). The benefits of each of these services are outlined in the video demo included with this post.

 

Step 3: Content Scheduling

Though, you can (and should) use one of the suggested services above, I realize that as a startup sometimes you are on a budget, and may not invest in another thing without first seeing if it works.

So for this example, we will be scheduling our content using a free service called TwitterFeed and making some minor tweaks to make our content look prettier on the search results.

Once you’ve integrated your social account(s) with TwitterFeed, you’ll see your dashboard which won’t contain any feeds just yet. But we’re going to change that and finalize your content strategy in the next two minutes, so read on!

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Once you click on ‘Add New Feed’ you’ll be redirected to feed setup page (shown below). Go back to Snip.ly and copy the RSS url you generated in step 2, paste it into TwitterFeed and make sure the ‘active’ checkbox underneath is ticked.

You’ll notice there a plethora of advanced settings which I recommend you take note of, otherwise you might accidentally find yourself blasting your followers with dozens of new posts every minute. As you would imagine, the easiest way to avoid this happening is to tweak the update frequency setting. Since we’re pulling content in from Buzzsumo in this case, and it’s being updated every hour, I like to Twitter Feed to check for new posts every 6 hours, and post up to 1 update at a time. This way, our Twitter/Facebook/LinkedIn etc will at most post 3 new pieces of content everyday.

It goes without saying that social networks are different, the people most active on them are different, and the expectations they have are different. So, I wouldn’t suggest using the ‘one size fits all’ strategy. Instead, using analytics provided by your respective social media platform, or management tool – find the times that your followers are more responsive on each network and schedule content accordingly.

Note: For higher targeting, scroll through the advanced settings and apply keyword filters to your content so that only content that matches those filters is posted. Likewise, if you are using Twitter feel free to prefix or suffix each post that goes with a hashtag. Just doing this, I’ve noticed incredible engagement on my personal account, coming in the form of other users adding me to their ‘lists’.

To conclude, follow the TwitterFeed wizard, add in your other social profiles and rest assured knowing that your followers will always have great content that links back to your business. Next time, how to really spice things up using APIs, IFTTT & More..

Use Zapier with Sniply to Automate Your Workflow

Use Zapier with Sniply to Automate Your Workflow

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There’s so many great articles and resources online that’d be great to share with your followers. The only problem is, when you’re sharing content on other sites, you lose the chance to share any more info with them.

Sniply solves this by letting you add a message, link, or simple form to any site you share. Then, whenever anyone clicks the link you’ve shared on social networks, they’ll see the full article along with a little comment from you and perhaps a link or a form for their email address.

That’s where Zapier comes in. Add a form to your shared links, and you can then grow your email newsletter subscriber list or add leads to your CRM automatically. Just link your Sniply form to Zapier and then connect it to the hundreds of apps that work with Zapier, and your shared links will get to work for you. Here’s some great ways to get started:

How To Use This Integration

  1. Sign into your Sniply account,
    and make sure you have a Zapier account too.
  2. Connect your Sniply account to Zapier.
  3. Check out pre-made Sniply integrations.
  4. Or create your own from scratch in the Zapier Dashboard.

Enjoy!