Sniply has some great tools that allow you to add your call-to-action to links that you share through social media, email and online advertising. There have been some amazing use-cases and creative applications. However, up to this point there haven’t been a lot of tools to use on your own site. This is changing with Sniply’s new tool to embed Call-to-Actions on your site!
With the embeddable version of Sniply, you can now have your call-to-action appear on your site for all traffic. That includes people coming from search engines, social traffic, and paid visits – not just traffic coming through Sniply links. And conveniently, the call-to-action on your site can be completely managed from your Sniply dashboard – you can even add a list of URLs where you’d like to avoid showing the call-to-action.
Installation is simple, all you need to do is include a snippet of code on your site and set your preferences through the Sniply dashboard. To get started, head to http://snip.ly/dashboard/embed/ or for detailed instructions take a quick read through our help documentation here.
There are also a few other benefits that you get by installing the Sniply code on your website, even if you don’t want to always show your call-to-action. For example, once the code is on your site, Sniply links to your site will redirect to your domain rather than staying on snip.ly. That makes Sniply feel much more like a regular link shortener, but the Sniply bar can still be shown on your site. Here’s an example from one of our earliest adopters – note how the Sniply link redirects to the redbarninc.com domain: http://snip.ly/tWCO
The final neat feature allows you to snip outbound links from your website. You can choose your call-to-action and then links pointing off of your site will automatically be overlaid with your call-to-action!
Make your website better with Sniply today!
Understanding RSS and Its Transformative Role in Content Marketing
If you are a content curator or a content marketer, you probably use RSS, even if you don’t even realize it! Social media professionals are constantly looking for great content to share, with the intention to build their reputation and convert their followers to customers. In order to do this, they drive traffic to interesting or helpful content to deliver value through social media. One of the most challenging parts of this process is finding the best content to share. To solve this problem, most people use a tool that offers streams of content that they can sort through to find the best articles, videos, and images.
Whether people realize it or not, most of those tools are built on top of RSS feeds. RSS (which stands for Rich Site Summary) is a standardized way for a website to tell a computer what content is on the website. For the techies out there, it’s an extension of xml, a language used to transfer data, frequently used in web-based APIs. What that basically means is that it is possible to write a computer program that can understand what content is available on a site if that site features an RSS feed. And thus, RSS readers are born.
So what does that mean for you? It means you can use a great app like feedly to browse the content from all of your favourite sites all in one place. This is even more powerful than most people realize; did you know that Facebook creates RSS feeds out of all their pages and notifications? Every major publication has an RSS feed – and so does almost every blog (don’t believe me? Here’s the Sniply RSS feed: http://sniply.wordpress.com/feed/). Using all these feeds, you can pull in all of the online information you actually care about into one place for easy browsing – what a time-saver!
The time-savings become even better when you think about curating content. Not only can you see all of the best content all in one place, but apps like Buffer’s Feeds or Hootsuite Syndicator allow you to immediately share that content across your social networks. Content curation has never been so easy!
But if you get that far, wouldn’t it also be great to be able to measure the ROI (return on investment) you get from curating that all of that content for your followers? With Sniply Feeds, now you can! Sniply Feeds allow you to automatically snip entire streams of content so that you can generate an ROI on your curation without changing your workflow at all. All you need to do is a little set up:
- Tell Sniply which websites have content that you like to share
- Sniply will generate a feed of that website’s content, but replace the links to the content with Snips featuring your message and call-to-action on top of the content.
- Hook up the feed Sniply generated to your sharing app of choice and share from the Sniply feed as you would any other feed.
If you want to get into the nitty-gritty of setting up a Sniply Feed, check out the instructions here.
This enables you to provide value to your followers through great content curation while simultaneously capitalizing on your social capital without changing your workflow – now that’s a win-win. And it’s all thanks to the power of RSS!