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Own a Website or Blog? Sniply can Make it Better!

Own a Website or Blog? Sniply can Make it Better!

Sniply has some great tools that allow you to add your call-to-action to links that you share through social media, email and online advertising. There have been some amazing use-cases and creative applications. However, up to this point there haven’t been a lot of tools to use on your own site. This is changing with Sniply’s new tool to embed Call-to-Actions on your site!

With the embeddable version of Sniply, you can now have your call-to-action appear on your site for all traffic. That includes people coming from search engines, social traffic, and paid visits – not just traffic coming through Sniply links. And conveniently, the call-to-action on your site can be completely managed from your Sniply dashboard – you can even add a list of URLs where you’d like to avoid showing the call-to-action.

Installation is simple, all you need to do is include a snippet of code on your site and set your preferences through the Sniply dashboard. To get started, head to http://snip.ly/dashboard/embed/ or for detailed instructions take a quick read through our help documentation here.

There are also a few other benefits that you get by installing the Sniply code on your website, even if you don’t want to always show your call-to-action. For example, once the code is on your site, Sniply links to your site will redirect to your domain rather than staying on snip.ly. That makes Sniply feel much more like a regular link shortener, but the Sniply bar can still be shown on your site. Here’s an example from one of our earliest adopters – note how the Sniply link redirects to the redbarninc.com domain: http://snip.ly/tWCO

The final neat feature allows you to snip outbound links from your website. You can choose your call-to-action and then links pointing off of your site will automatically be overlaid with your call-to-action!

Make your website better with Sniply today!

Get Started!

Sniply for Enterprise

Sniply for Enterprise

Sniply is deeply integrated into marketing strategies of companies big and small. There are many unique perks and benefits to using Sniply on an enterprise level that are very different than for small businesses. These advantages truly differentiate our tool from other marketing tools out there.

No Technical Installation

Adopting new technologies within a large organization can be tough. When the marketing team wants a new tool, they often have to setup a meeting with IT and figure out all the backend considerations before executing. With Sniply, there are no bottlenecks.

You can use Sniply without a single line of code. Everything is cloud-based and designed specifically for marketing teams to operate independently from IT. For example, if you wish to inform your audience of a new webinar that’s coming up, you can display the invitation on your company website and blog posts without updating the site itself.

Data Driven Decisions

Reporting is a huge component in enterprise marketing. Marketing associates need to report results to marketing managers, managers need to report to directors, directors to presidents and so forth.

What is the return on investment in social media? What is the value of your newsletters? What portion of sales are driven through content creation and content curation? All of these questions can be answered by Sniply’s analytics. Everything we do is based on solid ROI metrics and tangible conversion data.

Exponential Returns

Sniply is exponentially valuable for larger brands. This is because the ROI is tied to the size of your network. Big brands tend to have more followers, and more followers lead to more clicks, and more clicks result in more conversions.

Even a low conversion rate at scale can lead to a large amount of conversions. Note that 1% conversion rate from 100 clicks is 1 conversion, but 1% conversion from 1,000,000 clicks is 10,000 conversions. The wider your reach, the more valuable Sniply becomes, which is how Sniply generates exponential returns for enterprise.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Branding Opportunities with Sniply

Branding Opportunities with Sniply

Sniply is a tool that delivers endless branding opportunities, hence customization is a key focus in our product development. With Sniply, you have full control over how your Sniply links look and feel. You have absolute control over its colors, shape, and form.

Custom Themes, Colors, and Display

Our customization tools allow you to adjust the background color, text color, and button color. You can also upload your own profile photo, whether it’s your pretty face or a professional logo. With our various themes, you can choose a style that fits your brand personality. You can also where on the page your message appears depending on what you’re most comfortable with.

Instead of using our pre-made themes, you can even take Sniply a step further with our banner upload feature to show your own custom graphics. If you’re CSS-savvy, you can even access the code and handcraft your own unique themes.

Custom Domain

As much as we like the snip.ly domain—it’s not necessary for you to use! You can use your own custom domain name. You can grab a shortlink off sites like GoDaddy for less than $20 a year. Branding is all about touch points, so why not use the link itself as an opportunity to reinforce your brand name?

White Labeling

By default, every Sniply message comes with a Sniply logo. We did our very best to design a great looking logo, so it looks good sitting there. However, if you’re looking for white labeling options, you can do that too! With the switch of a toggle, you can show or hide the Sniply logo.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

[Interview]: 3 Communication Tips for Big Brands from a Former C-Suite Executive

[Interview]: 3 Communication Tips for Big Brands from a Former C-Suite Executive

The number one marketing challenge of any big corporate brand is building a personable relationship with customers. With the rise of social networking, the internet has become the holy grail of communications to the masses. Never before has it been easier for brands to connect with customers all across the world.

1e23951I sat down with Ferg Devins to discuss how big brands can create meaningful conversations with customers. Ferg is PR and communications professional who spent 30 years working at Molson Coors, most recently as the Chief Corporate Affairs Officer in Canada. Today, he leads his own consulting firm called “The Devins Network” where he helps brands drive strategic tactical conversations.

From our interview I gathered three key learning points and highlighted them below:

1) Social networking is a two way conversation

Often time people make the mistake of siloing social networks like Facebook and Twitter as a platform to just push messages. In reality, this is entirely not the case. Push messages are actually seen more commonly as spam. A study recently conducted by Kahuna shows that a whopping 60% of smartphone users opt-out of push notifications.

“20 years ago, we would sit around a dinner table, have a conversation and that would be networking. Today, the dinner table conversation is taking place on Twitter, Facebook, LinkedIn, and any number of social networks out there.”

Ferg reiterates how a good conversation involves a dialogue, much like something you would have at dinner. The challenge brands face is finding a way to be part of these intimate dinner conversations.

A simple way to spark a meaningful conversation is to write and send personable tweets. Whether it’s in reply to a customer complaint or giving someone a virtual high five, the opportunity to connect with customers around the world is endless. Companies who do this well will build strong loyalty and a rich brand.

2) Understand what the audience desires to hear

To deliver great content, one must figure out and understand what the audience wants to hear. Learning what is and isn’t important about your product will steer your communication positioning the correct way.

“As opposed to a regular tweet, you could ask a simple question, it will provoke a customer response.”

An easy way to do this is getting direct feedback from customers. Whether it is in the form of a survey, email reply-thread, or a tweet, asking your customers for answers will help shape your communication strategy. As always, a personalized message is king – no one wants to read something automated. Here’s a great post outlining how you can craft such messages.

3) Timely responses

Timeliness is an extremely important factor when building your brand. Moments of happiness lose their appeal over time. What would resonate with you more? A reply from your favorite coffee shop saying thanks for visiting 45 minutes after your morning tweet or 24 hours? The general rule of thumb is “sooner the better”.

“If you tweet me within the hour, that means something! But if you tweet me back in 3 days it has less meaning. Response time is so critical. Anything over 24 hours is less impactful”.

Given the popularity of social networks, customers today have high expectations of brands. A recent study concluded that a Twitter response within 1 hour is expected by 53% of people when asking a question and 72% when making a complaint. Not only is it important to be timely with positive interactions but even more so when dealing with negative interactions.


I would like to thank Ferg for agreeing to do this interview and for sharing his insightful thoughts. Be sure to follow him on Twitter and visit his consultancy, The Devins Network. To wrap up this up, we asked Ferg a few fun questions!

Unique Fact

I do great political impersonations. Check them out on Youtube!

Pet Peeve

The misuse of social networking in politics.

Book Recommendations

The Magic of Believing by Claude M. Bristol

Cups of Coffee a Day

Too many.

Favorite Saying/Quote

Life is not a dress rehearsal.

3 Secrets to Building Emotional Attachment to Your Brand

3 Secrets to Building Emotional Attachment to Your Brand

At Sniply, we have no marketing budget, no Google Adwords, no public relations team, and no marketing department. Yet within a short few months, we managed to acquire thousands of users and start generating revenue. Sniply has been featured on more than 30 blogs and publications, an impressive feat for a top-tier PR agency, let alone a brand new startup. In fact, Sniply links have already generated over 7 million clicks!

How did we do this. Quite simply, we built a really strong brand and more importantly, relationships. We had no need for a marketing budget thanks to an army of product evangelists. Our users and fans support us by writing about our story and constantly sharing our product whenever they can.

twitterHere are three key lessons to consider when building your brand:

1. Build a brand capable of weakness and vulnerability

Have you ever met someone that just seems too perfect? It is difficult to build relationships with these people. This is also how most brands behave. They flaunt their achievements, bombard you with press releases, and such perfection makes it difficult to connect with them.

Building a brand is like building relationships. By revealing your insecurities, you invite others into your world. At Sniply, we take pride in our weaknesses and vulnerability. Several months ago, we applied to Y Combinator, a startup accelerator in Silicon Valley. Even though we were rejected, we still publicized our whole experience.

We published our entire application and interview transcript, thus sharing with the world our first big failure. The story attracted more than 15,000 readers and resulted in a tsunami of supporters.

Screen Shot 2014-05-31 at 3.24.03 AM

When we decided to publish our failures, we invited everyone into our story. Entrepreneurial journeys are filled with shining victories and crushing defeats. Brands are so caught up in flaunting their victories that they often forget the power of displaying vulnerability and the joy of simply being human.

2. Build a brand that expresses gratitude and appreciation

Have you ever met someone that constantly asks for favours and never gives anything in return? Meaningful bonds are formed through mutual support and reciprocated appreciation. It starts with the genuine expression of gratitude. At Sniply, we make it a daily activity to show our appreciation for the users who take the time out of their busy days to try our product.

We delight them with personal messages and craft thoughtful gifts. We strive to understand their personal needs, beyond our product, and we do everything we can to just be a good friend.

We engage in genuine conversations with no sales goal whatsoever. In a business culture that is dictated by the bottom line, we break just about every rule when it comes to productivity. Yet, time and again, these relationships create evangelists, and these advocates become the lifeblood of our exponential growth. Showing people you appreciate their time and expressing your gratitude can make the difference between a transactional relationship and a meaningful one.

thankyou

3. Build a brand that is more about them than it is about you

Have you ever contributed to a project but never received the credit you deserved? It is safe to say everyone appreciates being acknowledged for their time and effort.

A brand is essentially a personality and they can be delightful or insufferable. As a startup, you may never have the resources to compete with larger players, but you can always pour your heart into crafting your company’s persona.

At Sniply, our About Page is less about our team, and more of a hall of fame for the people who made a real difference on our journey. We feature our mentors and advisors. We showcase our evangelists, fans, and friends. We are proud to have their support and they are delighted to be acknowledged.

evan

Building a strong brand is really not that complicated. Treat your brand as a child and teach it to be a good person. Treat your customers as you would like to be treated by your friends. Start by applying what you have already learned living all the years you have — as a human being.