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Automate Your Social Media Marketing with Sniply + SocialPilot

Automate Your Social Media Marketing with Sniply + SocialPilot

What would you do if you got an extra working hour for the rest of your life?

That’s right – one extra hour to invest in selling more stuff, creating content, serving more customers or anything you like that will help you grow your business.

Well, how do you get this extra working hour?

If you’re a Sniply user, you’re not new to social media automation. Today, we want to introduce you to another social media automation tool that’ll save your time and improve your marketing efficiency.

Social media marketing automation is the easiest way to save time while making sure that all your social media accounts are actively engaging prospects and audience. Since it’s possible to plan your posting calendar in advance, an automation tool takes away the pain of logging into each account regularly to post content.

Our newest partnership will help you take all the advantages of social media automation without creating a hole in your pocket.

 

Meet SocialPilot – https://socialpilot.co/

SocialPilot is a social media automation tool that focuses on making your social media marketing more efficient. Whether you’re a small business, a blogger or a marketing agency, you’ll find immense value by automating your social media marketing with the help of SocialPilot.

SocialPilot offers various features and functionalities to make your marketing more efficient. Some of these features are content scheduling, bulk scheduling social media calendar, Facebook branding, content suggestion, feed automation, client dashboard and many others.

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SocialPilot supports posting on all the major social media networks like Facebook, Instagram, Pinterest, Google+, Twitter, Tumblr, VK, Xing and others. You can schedule your posts and tweets from their seamless web app, mobile apps or browser extensions.

 

Top three features we like about SocialPilot

Although SocialPilot is packed with many useful features, we find the following three features that are really effective:

  1. Bulk Scheduling

SocialPilot lets you schedule multiple posts and tweets at once across several accounts. You can upload hundreds of posts in one go in both CSV and text formats. By scheduling multiple posts at once, you can ensure that your posting queue is filled up for weeks together and that you don’t have to worry about logging into your social media accounts to post new stuff every day.

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  1. Content Suggestion & Feeds

Content is the king on social media and when you are using a tool like SocialPilot, you’ll never run out of ideas. The team at SocialPilot manually curates high quality and engaging content from all over the internet on various topics like tech, startups, business, travel, marketing and other relevant subjects. It is important to mix up your curated posts and tweets along with your own content so that your followers get fresh content from across the categories.

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  1. Client Connect

If you’re an agency and are managing your client’s social media accounts, you have to ask them for their social media credentials, which makes your clients a little uncomfortable most of the times. The client connect feature of SocialPilot comes in handy in such situations. You can ask your clients to connect their social media accounts without asking for their credentials.

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Using Sniply + SocialPilot for Ultimate Automation Hack

Sniply’s integration with SocialPilot makes your marketing automation very efficient and effective. Sniply helps you to manage the content that you share and add your preferred call-to-actions on every link that you share. SocialPilot takes this sharing to the next level but automating your content scheduling and sharing.

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Getting Started with Sniply + SocialPilot

It’s easy to start using SocialPilot for social media automation. You can start by creating a free account at SocialPilot and integrating your Sniply account in SocialPilot. Once your Sniply account is integrated, all links that you share from SocialPilot will have Sniply link. Based on your Sniply configurations, you’ll be able to add your desired call-to-actions for the link that you share. You’ll also be measure all activities on your Snips through Sniply Analytics.

Conclusion

Sniply + SocialPilot is a lethal combination that will automate your social media marketing to improve brand visibility and drive engagement which, in turn, will ultimately lead to improved conversions.

 

Sniply Reaches 100 Million Clicks

Sniply Reaches 100 Million Clicks

Wow—we can hardly believe it! Felt like yesterday when we celebrated our first 100 clicks, yet in the blink of an eye, we’re now celebrating a grand milestone of 100,000,000 clicks. Whenever we pass a major milestone like this, I always try to write a post here to reflect on our progress and share our vision for the future.

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Growing a Simple App into a Comprehensive Platform

When Chris, Nigel, and I first started Sniply… it was a dead simple idea. A web app that helps you add a personalized message to the links you share. We quickly learned that app ideas are everywhere and it’s hard to build a real business out of a one-tricky-pony.

It became clear to us very early on that in order to grow Sniply into something noteworthy, we had to expand our product vision far beyond the simple app idea we came up with at the beginning. In order to build a real, sustainable business, we really had to grow our little app into a comprehensive platform.

You hear this all the time, but it’s so true… listen to your users. We’re product developers but not necessarily marketers by trade. The only way we could build a marketing product was by listening to marketers—our users. Building a business is basically helping people solve problems, and fortunately there are no shortages on problems in the world.

Through chatting with our users, we found all sorts of feature ideas and potential areas for expansion. We used to be a single-feature web app, but now we need an entire features page to house our long list of product offerings.

Over the past year, we’ve added features to allow our users to customize the look and feel of their Sniply messages. We built support for custom domain so you can share links under your own URL. We expanded the original hyperlink call-to-action to include buttons, email capture forms, and all sorts of new CTA types. We worked on building 30+ integrations with popular apps like Hootsuite and Buffer. We built a full fledged analytics platform and even included the ability to add retargeting pixels to your Sniply links to help enhance your remarketing campaigns. The list really goes on and on!

From talking to and listening to our users, we were able to expand our product vision to tackle more problems and bigger challenges. The solution to these problems became product features, which in turn expanded our once-simple web app into something more. Nowadays, I consider Sniply to be a fairly comprehensive platform, fulfilling a wide variety of marketing needs for users of all shapes and sizes. There’s undoubtedly still a lot of work to be done, but I’m extremely proud of our team for how far we’ve come.

 

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Always Searching for the Next Big Thing

The moment you stand still is the moment y0u begin to fade away into obscurity. The internet age moves so quickly that 5 years ago, something like Sniply would make absolutely no sense. Likewise, who knows if Sniply would still be relevant 5 years later. We’ve learned to preserve our curious minds—constantly exploring new problems to solve and keep experimenting.

When we first started Sniply, we knew very little about the content space. Having spent a few years in the industry now, we’ve developed a good measure of market insights. With these insights, we’re able to make more educated guesses for what’s coming next and what the next big thing could be.

One such area is the evolution of content. With the announcements of Facebook Instant Articles (FBIA) and Google Accelerated Mobile Pages (AMP), the publishing industry is really going through some crazy changes. In response to this industry shift, we at Sniply HQ have been working on a new product: PageFrog.

PageFrog is a product we just launched to help content creators publish and manage content for FBIA and AMP, with support for Snapchat Discover and Apple News coming soon. The first version is designed for WordPress users, so if you’re publishing on WordPress, then you’re in luck! We’ll be working on support for additional platforms in the near future.

In addition to our core work at Sniply, we have plans to build many more free apps and plugins—just like PageFrog—in an effort to continue solving new problems within the content industry as they arise.

 

Well that’s it—I can’t think of anything else to say! Thanks for listening 🙂 If you’d like to back track on our humble journey so far, here are the posts I wrote for our previous milestones:

Sniply Reaches 50 Million Clicks

Sniply Reaches 10 Million Clicks

Sniply Reaches 1 Million Clicks

 

Sincerely,
Mike @Sniply

How to Engage Your Competitors’ Social Media Followers

How to Engage Your Competitors’ Social Media Followers

Social media behaviors aren’t the most predictable. Our customers can’t always be served exactly what they want to see in their news feeds, essentially because their minds look for very different things from a moment to another. Before getting started, one thing that’s relevant to be mentioned is this: while stealing implies that at least one party is going to be disadvantaged, when it comes to social media people’s interests can be merged into a consistent message from similar brands. This is why stealing the audience of your competitors is actually a win-win situation on social media.

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Finding Competitors with Authority

Yeah, it’s easy in theory to follow your competitors. But if your market share isn’t clearly divided between competitors, it’s going to be a tough job identifying them properly. Using another’s fan base to improve your social media exposure takes a lot of steps – but it’s all worth it in the end.

During this phase, Google is your best friend. Identify your most successful competitors (if you don’t already know them) – search on Google for specific keyword in your niche.

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Let’s take a look at the dog food industry. While there are 5 big competitors in the industry of dog food advising, only two of these are hugely popular on Twitter, as the third has 45k followers, being somewhere in the middle.

There’s a lot at stake when it comes to your competitors’ followers – aside from the content and the posting schedule, there’s the tone these companies use to engage their audience. It’s the experience they’ve got that’s the most difficult for you to surpass. Part of this burden is because of word of mouth, part of it because of the very personal style your competitors have.

I’m aware that statistics don’t always apply. With this in mind, it is, though, crucial to be informed on the tendencies. 71% of the people experiencing a quick and effective brand response on social media are more likely to recommend it to others. On the other hand, 42% of the customers on social media expect an answer within an hour.

What we learn from here is that we don’t only have to be very prompt, but we must be helpful and friendly as well. The stalking part may not be very pretty, but it’s important not to skip it if you want to spot exactly what is that people like.

The Advantages of Guest Posting

Let’s suppose you’ve followed the first step. You now know who your competitors are and where to find them. It’s still not enough. Actually, it is only the beginning. Following whomever seems to be performing extraordinarily is crucial, but don’t stop here.

When it comes to brand interaction, what moulds people’s experiences on social media is how satisfied their needs are when being in contact with your brand. Most of the social media shares come from on-page blog posts. Try slinking in there – see what your competitors write about. If the difference in visibility is consistent enough so they don’t think of you as a threat, accepting a guest post on a pertinent topic shouldn’t be a problem.

Don’t give your competitors the impression that you’re trying to steal their audience. Rather, be genuinely interested in satisfying an organic need. Approach a topic that they’d all be interested in reading. Document it thoroughly.

For instance, in the example with the dog food, Petco has 169k Twitter followers. If you’re Petsmart (165k Twitter followers) they’re less likely to accept a guest post from you, as you’re their main competitor. But if you manage to find someone popular in your industry who needs your expertise as a complementary point of view, guest posting is a great resource for reaching out to new people.

Instead, after reading your guest post, my thoughts should be somewhere around the idea that ‘here’s this cool guy whose posts I’ve been missing. Who is he? I’d like to see more of that’.

Who doesn’t like a nice travel blog? They’re most inspiring. From packing your luggage in the most compact ways possible to exploring the wonders of lost civilization and best casinos to go to while you’re in Las Vegas, there’s not much you won’t find on a travel blog.

Suppose I’m Atlas Obscura, a travel blog. I do have a fine social engagement rate; but considering the area I write in – which is highly permissive – I could be doing much better. For instance, MatadorNetwork have more readers than I do. Their project is a little bigger than mine, and maybe monitoring them closely will give me some insight on what I could improve. As the difference between our performance isn’t that significant, I am one of their main competitors – so it’s my duty to be informed.

I believe that most of the people who click on something interesting on their social media feeds don’t pay attention to the source, but to the title and the picture. At least most of the times.

Of course, this brings a lot of extra responsibilities when trying to promote your content – in order to be remembered you have to be remarkable. Constantly and consistently remarkable. It’s not an easy job, but it does pay off.

When talking about promoting your content, a tool that you may find very useful is Sniply. What it does is enabling you to display a link and call to action on any other webpage that you share. This might be a very useful promoting tool, not to mention it’s main big advantage: drives traffic back to your website from the links you share on social media.

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From the exhausted mothers who always look astonishing, to the teachers who never seem to get mad at their students repeating mistakes, we all have our little secrets that keep us going. In this industry, guest posting is one of those, on the condition to do it flawlessly.

I looked for the editorial team of Matador Network on their site, to see who is a constant writer on the blog. There I found Genevive Northup.

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Then, I searched for her on Brand Mentions, and the mentions returned for the past month led me to a site which accepts guest posts.

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Finding Wall Street International, I decided to go through her guest post and see what it was about. I found that the author shared a personal traveling experience and the lead photo of the post is a personal one, of her husband’s. The writing style is somewhat similar – with a powerful personal touch. So now I know what kind of articles the editorial team of this magazine appreciate.

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I can contact the editorial team whenever I’ve got a text written on one of my recent travel experiences. Theoretically, they would have no reason to say no to my proposition.

Also, this way I can make sure that whoever saw my competitor’s article about trekking in the Arctic Circle has the chance to run into my own writings on social media.

Twitter Performance Speaks of Engagement and Popularity

It’s even harder, since Twitter took out their on-page counter, to keep up with your competitors and their social media performance. Luckily, there are some tools that can help you monitor their online presence without being pretentious or too tech-oriented. They’re friendly websites that don’t require a lot of social media monitoring expertise, yet they provide essential data that’s already put in perspective, ready for you to use.

The difference between Atlas Obscura and Matador Network isn’t that big compared to their overall performance. However, me being Atlas Obscura, I decided that I may have a thing or two to learn from closely monitoring the performance of this direct competitor.

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So here’s what I find at a first glance: the number of tweets per day, which is a little over 27 (while I only have approximately 24); the user mentions per tweet is 0.29% compared to my own 0.05% per tweet, which shows that they’ve got a higher engagement rate in terms of user interaction with their posts.

And here’s where a strange phenomenon happens. I’ve got a rate of 83% retweets to my posts, while Matador Network have 76% and 84% favorites, while they’ve only got 81%. And what’s perhaps even more surprising is that I’ve got a 14% retweet rate, my competitor only scores 1%. As you’ll see in the screenshot below, Twitonomy offered me all the information I needed at a first glance – enough to form an opinion on where my competitor is performing a little better.

This does give me an idea on what’s happening – my followers, fewer as they are, seem to be more engaged with the content I provide, despite the fact that I post an average of fewer tweets per day and less hashtags are involved.

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Taking a second look at this first chart, I realize that whatever strategy I may be borrowing inspired by what Matador Network does, it’s not going to be meant to increase loyalty. On the contrary, it’s going to be meant to reach for more new people, while trying to maintain the work I’ve been doing so far – it’s the strategy that brought me here, after all.

Another set of data that I may find useful concerns the user interaction – what are the most retweeted posts? What about the ones most replied to? Which hashtags work better?

Answering these questions can show me where I stand compared to this site’s performance.

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The most retweeted tweets give me a sense of what’s prone to be popular – what people like, what they identify themselves with, those specific things that manage to move them in a way. And when it comes to traveling, it’s not easy to bring something new and remarkable (and I don’t even have to be Atlas Obscura to know this).

Knowing what people most commented on allows you to give them tricks and advice as a reply to their comments on your competitor’s page. If it’s done properly, this strategy raises the attention and gains lots of followers – especially if you decide to reply to a popular comment. However, it’s crucial not to mention your brand, so that you can sound like a proper expert, not like a cheap advertiser looking for attention.

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Often, when you’re looking for something original and on the button, what you need in fact is no more than a glimpse of what is currently working. But, however engaged we are in our mission, it’s relevant to remember that very much like planning, pragmatism is something a business needs from day 0 in order to succeed. This is why I found particularly relevant the hours of the day and the days of the week when the Tweets are posted along with the hours when the engagement rates are better.

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It’s really useful to have a tool like this to tell you when your competitors are active on social media – because when they’re not, it’s your time to shine. And then steal their thunder and conquer the world. Or at least shine. If you make it a strategy – which first of all implies consistency and constant activity – this can be the very source of your social media success.

Spying the Twitter performance of your competitors is one of your best leads, especially if you know how to interpret the results you’re given.

Monitor Facebook Pages

Keeping up with your competitors on their social media strategy is a full time job (also literally). Fanpage Karma is the tool that I’m using to make this short analysis, allowing me to have a lot of powerful insight on what I should be doing instead of posting randomly and hoping for the best.

For instance, knowing that I (Atlas Obscura) only have 200k Facebook page likes and Matador Network has almost 700k, it’s time to begin a close monitoring and see where my strategies can be similar to theirs and where I should try being complementary instead. It seems that unlike our performance on Twitter – where the difference is smaller – there’s room of much better on Facebook.

Let’s start with the last thing we talked about when referring to Twitter – when to post. What I find from here is that the Matador Network Facebook page isn’t quite active during Saturdays – which suits me the most, since I decided that it’s an appropriate day to be active on Twitter, too. But unlike Twitter, I know from my own Facebook subscribers aren’t active on Saturdays – so I can actually adapt Matador Network’s strategy to my needs.

However, knowing that people in general tend to be less active on social media during the weekends, I won’t exaggerate – just post cool travel insights every now and then to make people’s weekends more fun.

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Of course, me being more active is in addition to my current activity. Given that on Facebook the difference between me and my competitor is significant, I could try their method – copy their posting schedule (it seems to be working!).

Matador Network doesn’t only have more Facebook fans, is also has a great engagement rate. So let’s debunk this.

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According to their content, most of the posts include links and none of them are actually simple statuses, as shown in the engagement matrix. Also, most of the links have pictures – which means that visuals can be exploited on social media as well. This gives me enough perspective to start improving my page’s Facebook performance.

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While in terms of absolute numbers i have approximately one third of their number of fans, the market share situation is dramatically better for my competitors, as shown in the graph below. Fortunately, on the previous point I got insight on what they do better and how to improve my performance.

This position, however, is relative as it doesn’t show that my weekly growth is approximately one third compared to Matador Network’s. This means that whatever I’ve been doing in terms of posting during the following week isn’t bad at all and what I should focus on is a way of growing this exponentially.

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Generally, Twitter and Facebook behaviors are different one from another, even when we’re talking about the same users – their reactions to whichever types of content differs depending on what they’re accustomed to. It would be significantly harder to engage an active follower on Facebook without any pictures featuring your links, because it’s a different way of behaving than the one I’m used to being exposed to.

Conclusion

Just like the devil, the biggest trick social media can pull is to leave you under the impression that it’s not to be taken into account. Don’t fall into that trap. Instead, take it seriously. It’s not even reducible to a means of content amplification – it’s way more than this. Being active and relevant on social media is almost as important as being relevant in your niche; these two often are converged. From a relevance statement to online awareness, there’s no direction where we can afford to underestimate its powers.

Take social media seriously and you’ll be taken seriously; today, you’re only as relevant as your content – and it’s impossible to maintain applicability when your content doesn’t get to your audience. Not settling for an average social media performance is, unlike just a few years back, a prerequisite for anyone out there who wants to be taken seriously.

[Course] Get Your First 1 Million Visitors

[Course] Get Your First 1 Million Visitors

For those of you on the lookout for the best tools and techniques to grow your site and following…

We teamed up with SumoMe to bring you a free course on massively increasing your website traffic using the same tools and techniques that the experts use. There are 15 killer case studies on how the pros have built their sites to tens of millions of visits a year.

The course also includes over $2,000 in bonuses from tools that will help you build traffic (including Sniply, of course)

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Brought to you by this team of Traffic Generation Experts

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Introducing Sniply Publisher Tools

Introducing Sniply Publisher Tools

Dear publishers—this post is for you! With Sniply, content sharers are more incentivized than ever to share your content. As an owner of content, there are a number of options available to you through the Sniply Publisher Tools. All you have to do is verify ownership of your domain and you’ll have access to all of the following.

Publisher Analytics

There are millions of Sniply links being shared across the web. Snips are great since they drive traffic to your content. With Sniply Publisher Analytics, you can keep track of all the Snips of your content. You can access a full list of all Snips of your website as well as how many times those links have been clicked. This will allow you to identify your biggest fans, revealing a list of users who are actively driving traffic to your content.

Quality Control

Not only can you access the full list of your content sharers, you can also see the call-to-actions they’re using on your page. This allows you to quality control what shows up on your content. If there’s a message that you don’t like, you can simply hide the message and it will be hidden from all future visitors. You can also change your mind anytime and show the message again whenever you like. You’re in full control.

Master Switch

With the click of a button you can check if your site is supported by Sniply. If not, you can enable Sniply on your site with a few quick steps. If for whatever reason you would like to disable Sniply support on your site, you can do that as well with ease. This master switch puts you in control of the content you own.

To get started, just login to your Sniply account and open up the Publishers Dashboard under Account > Publisher Tools. If you’re interested in learning more about how Sniply benefits content publishers, be sure to check out Sniply for Content Publishers!

Sniply Reaches 50 Million Clicks

Sniply Reaches 50 Million Clicks

Last year in April 2014, we came up with this crazy idea of Sniply and shared the concept on Product Hunt, Hacker News, and Reddit. After we got voted up to the front page within minutes, we knew it was something special. 10 months later—today—we’re celebrating the awesome milestone of 50 million clicks!

Chris, Nigel and I were the first 3 users of Sniply. Since then, we’ve attracted some cool new users such as HubSpot, Outbrain, Salesforce, Accenture, Deloitte, Unbounce, Experian, Blackberry, Yesware, and 99designs. We’ve been featured on hundreds of marketing blogs including Neil Patel’s QuickSprout and Michael Stelzner’s Social Media Examiner. All within the past year!

 

Path to 50,000,000 on a Shoestring Budget

Having spent a grand total of $0 in marketing, I’d like to take this time to share how we came this far in the past year. We never raised capital and never had the budget to invest in marketing. Instead, we run as a small team and really only had the resources to focus on building the product with our own sweat equity. Chris, Nigel and I spent every waking hour perfecting the product. We talk to our users everyday, listening and absorbing feedback, then injecting that wisdom back into the product. We made people happy, one user at a time.

It seemed like a silly idea to make a single user happy when everyone is going after millions of users, but it wasn’t long before we saw the impact of our philosophy. We started to notice people writing about Sniply. Not just of our tool or the concept, but of the service and dedication from our team. Our users not only shared Sniply as a tool, but they also spread the word of the commitment they felt from us as founders. We started to rally supporters—organically. No affiliate payout, no sponsorship, just relationships in good faith.

As of today, there are hundreds of blog posts out there about Sniply. They’re evergreen content that drives compound traffic to our site every single day. Every new user that comes by is treated with the same dedication. We engage, we listen, and we build. That’s all we’ve ever done, and perhaps all we’ll ever do.

 

Learning About Our Own Product

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We came up with the Sniply idea, but in many ways, the product is defined by our users. Sniply is quite simple. It’s a tool that allows you to add things to other things. What people do with it—we have relatively little control over. As a result of this, we spend a lot of time observing and learning what our users do with Sniply. How they use it, why they use it, and how they’d like to use it.

Over time, I began compiling my discoveries around these mysteries across multiple posts:

What is Sniply?
Why do people use it?
Introducing Sniply Analytics
How are people driving traffic to their Snips?
How are people improving conversion rates?
What is Sniply’s role in brand awareness?
Why do content publishers like Sniply?
Why do small businesses like Sniply?
Why do large corporations like Sniply?

 

Creating an Extended Culture

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We believe that company cultures should extend beyond internal interactions. Culture should be felt even by the user. We do everything we can to create an open culture where users feel comfortable providing critical feedback. We issue refunds on a heartbeat if anyone is unhappy. We allow users to name their own price. We do everything we can to be human beings first and a company second. We treat our users as though we would our friends. We do everything we can to help them even when it has nothing to do with our product.

We hope to think that when people think of Sniply, they think of the people behind the product. Their attachment to our brand should be beyond our logo and our technology. We want everyone to feel as though they’re part of our product development team; that they can shape our product; that they have a voice that will always be heard and respected. Whether people love or hate what we’ve built, our commitment is to always listen and challenge ourselves to do something about it. If someone loves Sniply, how can we make them love us a little more? If someone hates Sniply, how can we make them hate us a little less?

Those are the things we talk about everyday. An extended culture means we blur the lines between employees and users. This undoubtedly gets harder as we grow bigger, but we can’t afford to disregard the very thing that got us this far.

With that said, thank you all for being part of our ongoing journey!

 

Sniply for Content Publishers

Sniply for Content Publishers

There are 3 key components in the content ecosystem: publisher, distributor, and reader. In the online world, the reader is often times also the distributor. When you read something you like and share it, you become a distributor of the publisher’s content.

Incentivized Sharing

Sniply is a great form of incentivized sharing. Before Sniply, readers had relatively little reasons to distribute content; the publisher reaps all the benefits and the distributors had relatively little to gain. When readers can benefit from becoming a distributor, which is what Sniply enables, they’re much more likely to do so.

More sharing means more exposure for published content. Sniply creates value-alignment between the publisher and the distributor, which really fuels the growth of online content and creates a win-win situation.

Earned Promotion

Sniply introduces the whole new concept of “earned promotion”. Since Sniply doesn’t alter the original page, only the people you drive to the site will see your message. You have to “earn” your exposure by working to drive traffic to the publisher’s content in order to gain the exposure. Hence, instead of disrupting the publishing business, Sniply actually enhances it. With Sniply, publishers give up nothing in exchange for more traffic to their content.

Shared Benefits

The entire publishing business relies on distributors to spread their content to as many readers as possible. Distribution leads to traffic, traffic leads to eyeballs, and eyeballs lead to advertising revenue.

Without Sniply, distributors are expected to distribute content for free, with no benefits to the distributors whatsoever. Imagine a company with a team of volunteer salespeople—that’s what the industry has been like for a long time. Sniply provides the opportunity for distributors to be rewarded for their work, which leads to more sharing and a healthier ecosystem overall.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Managing Multiple Brands with Sniply

Managing Multiple Brands with Sniply

Every Sniply account can hold multiple brand profiles. Let’s say your company offers 2 products, instead of creating 2 separate Sniply accounts, you can simply create 2 profiles within a single Sniply account.

What is a Brand Profile?

Every Sniply message contains your name, profile photo, and home URL. The profile photo is generally a photo of you or your logo and the home URL is where your photo and name links to when people click on them.

For example, we can upload our Sniply logo as a profile photo, designate our name as “Sniply”, and set our home URL to http://snip.ly. When we share links, our call-to-action would be accompanied by our logo and name. If people click on our logo or name, it would take them to our landing page.

Creating and Managing Brands

You can add additional brand profiles under Account Settings within your Dashboard. When you’re creating a new Sniply link, there’s a simple drop down that allows you to switch between various profiles.

For example, a company like Coca Cola would create 3 brand profiles: Coke, Fanta, and Sprite. Each of these profiles would have different customization settings. Coke Snips would be red, Fanta Snips would be orange, and Sprite Snips would be green. The Coca Cola marketing team would then be able to freely switch between those brands or add new ones.

Segmenting Analytics

You can segment analytics based on a specific brand profile, so instead of getting aggregate statistics across multiple brands, you can filter the information and analyze data one brand at a time.

Continuing on our previous example, a company like Coca Cola would then be able to segment analytics for Coke, Fanta, and Sprite to compare the 3 brands on how they perform against one another.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Getting More Clicks with Sniply

Getting More Clicks with Sniply

Sniply is a powerful tool that allows you to add your message onto any page, but you’re the one responsible for driving traffic to your own links. Even if you have the best call-to-action in the world, you can’t drive conversions unless you can attract clicks to your links!

Sniply lets you to tap into the vast benefits of content marketing without having to create your own original content. There’s a lot of noise on social media and successful content curators are the ones who take time to sift through the internet to find the most valuable content for their audience. If you are constantly sharing interesting content that are relevant to your audience, then you should be able to get all the clicks you need.

Sharing on Social Media

The most common method of content curation and link sharing is through social media. If you look on your news feeds on Facebook or Twitter, you’ll notice that people are sharing content 24/7. Sharing articles, presentations, videos, photos—they’re all part of content curation. A good strategy to start with is to identify the thought leaders within your space and share their posts. These influencers are the veterans in the space and they’re generally popular for good reason. Every business is unique, so try to curate your own mixture of content from other curators to find the most click-worthy items.

If you toot your own horn all day on social media, people would start ignoring your self-centered practices. Social networks are for conversations and they shouldn’t be used as billboards. Many social media experts believe that at least 50% of what you share should be of content from others. Sniply helps you capture value from this 50% so that even when you’re sharing content from others, you can still be rewarded for your curation efforts!

Blog and Newsletters

Another great way to extend the reach of your Sniply links is to use Sniply for all outbound links through your blog and newsletters. Undoubtedly your blog will have a portion of links leading outside of your domain. Instead of losing your visitors when you send them away, you can use Sniply to stay involved with their visit and ensure that they remember who sent them there.

The same goes for newsletters. People will quickly unsubscribe if you’re sending them boring company updates every week. The best newsletters offer valuable content and it all goes back to thoughtful curation. Just like your blog, you can use Sniply on all outbound links within your newsletters. It’s a great way to deliver value for your subscribers while still capturing value for your brand.

Sponsored Content

If you have a marketing budget, then sponsored content is definitely worth looking into. Sponsored content allows you to deliver content directly onto people’s news feeds. Platforms like Facebook and Twitter allow you to target the specific demographic of your target market, making this one of the most effective strategies out there.

Before Sniply existed, Sponsored Content only made sense for publishers, since they’re the only ones who can derive benefits from traffic to the content. With Sniply, even curators can reap the benefits of Sponsored Content since you can attach your own call-to-action to the page, thus creating a win-win situation in the content ecosystem.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Why Should I Use Sniply?

Why Should I Use Sniply?

Sniply is an online marketing tool used by everyone from independent marketers to thriving enterprises. We’ve generated over 15 million clicks so we must be doing something right. So, why should you use Sniply?

Well it’s a simple tool that essentially lets you drive conversions from any piece of content on the web. You can put your call-to-action on any page across the web. You can use it to drive more traffic to your website, downloads of your app, registrations for your event, customers for your service, and more.

Here are 3 huge reasons why it’s worth your consideration:

Conversions from Curated Content

The world of sharing is changing. If you toot your own horn all day, people will ignore your self-centered practices. Many experts claim that at least 50% of the content you share should be from others. Nowadays, successful brands sift through the endless web to curate relevant and valuable content for their audience to enjoy.

This also means that 50% of your online sharing consists of driving traffic to somebody else’s website. Curated content have no mentions of your brand, no association with you post click-through, and essentially cuts you out of the picture.

We realized at Sniply that the only way for you to capture value from curated content is to be part of the viewing experience; to follow your users through onto the page itself. Using Sniply, you can attach your own brand to every link you share, and you’ll actually show up on the page itself. Whether it’s an article from Forbes or video on YouTube, you can include your own custom call-to-action to drive conversions from curated content.

Conversions from Earned Media

Another great opportunity to use Sniply is on Earned Media. Media is considered “earned” when a publication features you or a blogger mentions you. This means that you never paid for the exposure, but you’ve “earned” it through your endeavors.

When someone writes about you, you share the article; no brainer. However, often times there are no clear call-to-actions back to you! People are reading about you, they’re interested, and they have to dig through the entire article to find to learn more. With Sniply, you can take control of Earned Media and include your own call-to-action as you share it.

Conversions from Your Own Content

When you want something—you have to ask! Including a call-to-action on links to your own content is an effective to get your followers to take action. Sniply gives you the flexibility to change your messaging dynamically and keep your followers updated on what you want them to know. Best of all, you can do all of that without touching a single line of HTML or altering the website in any way. This means that you won’t need to coordinate with your tech guy on every marketing campaign.

For example, maybe you have a webinar coming up or a new app you’d like people to download, you can just add the call-to-action onto the page with the click of a button. There are a million ways to use the tool and the beauty of it all is that Sniply puts you in control.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise