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Creating Your First Sniply Link

Creating Your First Sniply Link

Welcome to Sniply!

This is a step-by-step guide, filled with screenshots, that will take you through the process of creating your first Sniply link.

When we’re done, you should end up with something like this http://snip.ly/s39Z where you’ll see your call-to-action on a page of your choosing.

The whole process should take no more than 60 seconds!


 

Step 1: Create a Brand

(skip this step if you’ve already setup a brand)

Go to the Manage > Brands section in your Sniply Dashboard

Click on the New Brand button in the top right corner

Upload a photo, input your brand name, and a link to your home page

 

Step 2: Setup a Call-to-Action

(skip this step if you’ve already setup a CTA)

Go to the Manage > Call-to-Action section in your Sniply Dashboard

Click on the Add New Call-to-Action in the right top corner

Select an existing brand or Create a New Brand

Choose a Call-to-Action type (what is a Sniply Type?)

Input a message and call-to-action link

Customize your snip to match your branding

 

Step 3: Start Snipping Links

Paste in the link that you want to share a click the “Create Snip” button

Choose a Call-to-Action or create a New Call-to-Action

Share the Sniply link with your network!


Sniply generates Sniply links that should look something like “snip.ly/abcd”. You can share these links anywhere you’d like, just like any other links you share. Anyone who clicks on your Sniply link will see the page along with your message inside.

You can share Sniply links on business or personal Facebook pages, Twitter, Pinterest, email newsletters, or even text messages!

Sniply for Small Businesses

Sniply for Small Businesses

Content marketing is the strategy of driving conversions and generating exposure through quality content. Producing quality content can be extremely expensive, so it’s often not a viable option for small businesses. With Sniply, even small business can reap the benefits of content marketing, allowing you to leverage quality content to build up your brand.

Leverage the Sea of Content

Sniply allows you to display your call-to-action on any piece of content across the web. This means that you can leverage the power of quality content without investing in the production side.

For example, let’s say your startup offers a mobile payment solution, you can share a TechCrunch article on the future of mobile payments while attaching a call-to-action to signup for your product. You can then drive conversions through quality content without investing in producing your own original content.

Branding and Recognition

When building up a brand, it’s important to be persistent and ubiquitous. Sniply allows you to have a brand presence on every page you share. Content curation is a popular social media strategy for small businesses and Sniply lets you extend your brand into every piece of curated content.

Every Sniply message includes a name and profile photo so you can be sure that people will take notice of your brand. The display is also fully customizable, so you can equip your brand colors and truly make it your own.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Introducing Sniply Analytics

Introducing Sniply Analytics

Sniply opens up a whole new layer of analytics that you can’t get anywhere else. Normally, when people click on the articles you share, you lose track of them. However, using Sniply, you can track all the data post clickthrough. Our analytics can track how many people click on your links, how long they spend on the pages you send them to, how many people convert through your call-to-action, and lots more.

Clicks and Conversions

The two main metrics Sniply uses to guage effectiveness are clicks and conversions. Clicks refer to the number of times people click on the links you share. For example, if you share a link to a New York Times article, 100 clicks would mean that 100 people visited the article through your link.

The second metric, and the more important one, is conversion. Conversions refer to the number of times people clickthrough on the call-to-action you include into the page. For example, if you share a link to a New York Times article and include a button linking to your website, 10 conversions would mean that 10 people visited your website by clicking on your button.

In the case of the example above, you would have 100 clicks and 10 conversions, which is a 10% conversion rate. Through optimizations and experimentations, you can work towards improving your conversion rate to increase effectiveness. This ratio is a great metric to look at for determining how well you’re doing with Sniply.

Content Engagement

So you’ve shared a link to Gizmodo, but how do you know if your followers liked it? With some of the existing tools out there, you can probably track how many times people clicked on the link, but how long did they stay? Without access to Gizmodo’s analytics, how would you know the bounce rate? Without these insights, how could you make data driven decisions on your content curation?

With Sniply, your brand presence stays with the viewer through to the outbound page. As part of that page, you also gain valuable insights into every visit. Sniply analytics can tell you the average visit duration, bounce rates, and a whole lot more.

If Link A has 100 clicks and Link B has 10 clicks, then on the surface it looks like you should share more content like Link A. However, what if Link A has a bounce rate of 100% and Link B has an average visit of 10 minutes? These are the types of insights that Sniply can offer, allowing you to make better decisions on the types of content to curate for more effective engagement.

Trends and Analysis

The magic of marketing is that every business does it differently. Across all our users, everyone has different call-to-actions, they share different types of content, and everyone is always experimenting to improve their ROI. A very helpful feature with Sniply is the ability to, at a glance, look at whether you’re doing the right things.

Sniply gives you access to all the graphs you need to determine whether or not you’re on the right track. You can compare your statistics between June and July, compare the conversion rates between different call-to-actions, or even look into what types of links result in the lowest bounce rates.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Thanks to Ranjan Kathuria for reporting security concerns to the Sniply team and making Sniply a better, safer place for everyone! Check out his linkedin 🙂

What is Sniply?

What is Sniply?

With well over a billion pieces of content shared every single day, we decided to build something that can help you capture the value of every link shared. You share content to promote your brand, build thought leadership, foster engagement, and ultimately to drive conversion.

Sniply is a simple tool that allows you to overlay your own custom message onto any piece of content. You don’t have to own the content to add your message, so you can appear on Mashable, New York Times, TechCrunch and pretty much wherever you wish! This creates an opportunity for you to include a call-to-action like a button linking back to your website.

Page, Message, and Call to Action

There are three basic components to Sniply: (1) the page you want your message to appear on, (2) the message you want to appear on the page, and (3) the call-to-action that leads to a conversion.

For example, using Sniply you can: (1) pick an article on Gizmodo about wearable technology, (2) overlay a message that says “check out my project”, and (3) add a button linking to your Kickstarter campaign.

Input and Output

When you feed in the 3 components (page, message, and call-to-action), Sniply will give you a unique Sniply link. This link contains the designated piece of content with your message embedded inside.

Instead of sharing the original link you found, you can now share the special Sniply link which is essentially the same page but with your brand presence included inside. Most importantly, people reading this link will now have an opportunity to engage and interact with your call-to-action!

Reader Experience

So what does it look like for the viewer? Well, it looks perfectly normal! Sniply essentially loads the original page and simply displays your message over top. It’s unintrusive and if they’re intrigued by your message, they’ll click-through to your call-to-action.

Unlike banner ads, which are often times feature products you may never care about; Sniply messages are link-bound, so only people you send the link to would see your message. This means that the reader is already connected to you in some way, whether they’re one of your twitter followers or a dedicated customer. The relationship is already there, which makes Sniply far less intrusive than any other form of online advertising.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise