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How Sniply Helps SaferVPN Get Qualified Leads

How Sniply Helps SaferVPN Get Qualified Leads

For the past few months I’ve been building up a social media presence for the company I’m working for, SaferVPN, a service for people concerned about online privacy and security.

All the big shots in content marketing speak a lot about mixing up your brand’s promotional content with news and content from other sources. Hubspot speaks about the 80/20 rule of content promotion, stating that 80% of the content you share should be purely helpful and non-promotional, and the remaining 20% should be promoting your brand. Also Kevan Lee from Buffer discusses several different ratios for content sharing on social media, but reveals that 90% of the content they share is their own and just the remaining 10% is sourced content.

Now if you’re a content marketer like me, it makes perfect sense to mix up your own promotional content with sourced content relevant to your service. In my case that would be the latest news about online security threats and privacy issues. You don’t want to be overly salesy because (A) it’s not fun, and (B) nobody likes that kind of salesperson. Today’s content marketing is about providing value to your customers, offering solutions to their problems and being a thought leader in your field.

Since building up our social media following, I’ve spent a lot of time sourcing quality news related to privacy and security to share with our followers. Sharing such articles on Twitter and in different Google+ groups gives us a bit of brand exposure as they see our brand’s avatar. Yet, the problem is that we’re sending traffic away from our social media channels – but then where?

For a long time I was questioning how worthwhile it was to share all that sourced content. There was no way to measure neither direct website traffic nor signups as a result of the articles I shared. Try justifying to your CEO all those hours spent sourcing content and they will likely have a hard time seeing the value of it. Sure, our social media following is growing steadily and that’s great. But we have to be able to leverage it to drive traffic to our site, and in the long run, signups.

That’s why I was so happy to find Sniply. If you’re not familiar with it yet, this is how it works in brief: paste the link you want to shorten, customize a small speech bubble or bar in the bottom with your brand’s logo, a call to action and a button. It’s super easy to use and it takes less a minute to customize your Sniply link. Here’s how it looks:

 

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In the above example I wanted to share an article on how to stay safe when you’re using public WiFi, which is something our service helps users do. Just sharing the article itself is surely helpful – but then what? After sharing the article, I need to help educate our followers how our service can help them against the security threats explained in the article. If the visitor clicks the ‘Learn More’ button, I can decide where to direct them, for example to a landing page about security, or to a blog article about the topic. The beauty of it is that you get highly qualitative leads because you’re sharing content about the topics that your ideal users are interested in.

Once you have created a Sniply, just share the link in all your relevant social media channels. It’s so smart that even when you paste the link into Facebook, it will be automatically be shown as if it came straight from the site you are linking to, for example:

 

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As you can see, it looks like any normal link and it loads both the title and image properly from the article I’m linking to.

I was a bit reluctant at first whether or not people would share my Sniplys, because after all, that’s how you get a lot of visibility and it also gives you social proof from your followers. To my happy surprise, people actually share my Sniplys!

Once I’ve shared my Sniplys, I can track and analyze all the data in my Dashboard. That way I get a clear overview of the overall performance of my shared links. Perhaps more important, I can easily analyze link by link to see what type of articles gets the most clicks and highest conversions. I can finally justify promoting sourced content on social media and actually get some return on the time spent doing so!

Bottom-line: Sniply is a helpful tool in my content marketing arsenal since it helps me bring in qualified website visitors from my social media channels. You should try it too!

If Sniply has helped you in your social media marketing I’d love to hear how, feel free to share your tips in the comments below!

How a Recruitment Software Provider Used Sniply to Educate the Market

How a Recruitment Software Provider Used Sniply to Educate the Market

The trouble with leading a prospect customer to an interesting article online is that, often, the call to action that you are able to place on the article, should it even be your own article, is difficult to make visually appealing to click, especially if the article is published in the format of the hosting publication.

The Software as a Service (SaaS) sector for recruitment is no different, in fact, it can be even more difficult. With so much competition in the market, ongoing additions to features, ‘nice-to-haves’ becoming ‘must-haves’ overnight; losing your reader to a competitors article could be the difference between ringing the bell in the office and starting all over again.

Vacancy Filler Recruitment Software, a UK-based provider of an advanced applicant tracking system, have started to ‘toy’ with the idea of using Sniply within their marketing department – and with some great success!

The Sniply product has allowed them to create eye-catching CTAs for their articles, which helps to keep prospect customers reading more of their content, or helps to achieve the overall goal of bringing them back to their website. Wait there, I’m not done – you don’t even have to use the CTA on your own article, which is just fantastic! This ahas allowed them to share content from their partners, or even from leading industry experts, whilst applying a relevant CTA to the article, again, achieving the desired goal of bringing the reader back to their website.

As the Marketing Manager at Vacancy Filler Recruitment Software, I know that this is great for us as a company; we know that our product is one of the easiest to use, with a great range of features, and is very competitively priced as a result of our base-product implementation model – this results in a quick implementation with minimal IT involvement – and we know that our product can drive a huge ROI, but it is simply educating the market as to who we are and what we can help them achieve, and Sniply really helps us to do that.

We have big plans for Sniply in 2015 as we make it a key part of our marketing strategy, with the aim of increasing awareness to our product on a global level.

How to Use Social Media to Drive Conversions

How to Use Social Media to Drive Conversions

Are you ready to take your social media marketing to the next level? If so, then you will want to start taking a conversion-oriented approach to social media. In this post, we are going to look at some ways you can use social media to drive conversions.

Add Links to Your Profiles

This one seems like a no-brainer, yet lots of businesses do not use the spaces allotted for website links on their profiles and pages. In addition to the obvious fields, there are others that can help visitors to your social profiles navigate to your website. These include:

* The website field and bio for your Twitter profile.

* The website field and short description for your Facebook page.

* The Publications and Projects section of LinkedIn profiles.

* The links and introduction section of Google+ profiles and pages.

* The cover photos on Twitter, Facebook, Google+, and LinkedIn profiles and pages.

For profiles and pages that allow you to have more than one link, you can optimize for conversion by having one link to the homepage of your website and one to a landing page geared towards converting social media visitors into email subscribers, leads, or sales. These links should be in place before you start promoting your social media profiles or added as soon as possible.

A great example from Autosend:

autosend

Grow a Relevant Audience

Your business most likely does not need a million followers. Nor does it need fans that are bought in packages or acquired through iPad giveaways (unless you actually sell iPads). Unless you are trying to create the next ICanHasCheezburger, the only followers and fans you should strive to gain are relevant ones.

Relevant social media audiences are those that are going to be interested in your products and services. If you want to buy followers and fans, you should use official social media advertising such as Twitter Promoted Accounts and Facebook Ads. These allow you to create ads shown to your business’s target demographic.

If you want to use giveaways to grow your audience, then use relevant giveaways. If you offer a web analytics service, then give away a free year’s subscription to your platform. Unlike the people who would enter a contest to win an iPad (and never visit your page again), those who entered to win a free year’s subscription to your platform would be the ideal audience to sell to later.

Provide Value

One way that you will help grow a relevant audience and keep your relevant audience engaged is to provide value. The key to providing value in a way that encourages conversions is to do so in relation to your business.

A retail store that sells pet supplies could easily do this by going out on Twitter and searching for people in their region asking questions about pet food, pet toys, etc. Each question that they answer could lead someone to discover his or her website, see them as an authority on pets, and eventually go shopping at their store.

Service providers, such as wedding photographers, could do the same. They could simply go into local wedding groups on Facebook and answer questions. Through providing tips on how to take great photos, they will likely attain great leads.

A great example from When I Work (shameless plug):

wheniwork

Promote Content with a Call-to-Action

Another way to provide value on social media is by creating and sharing valuable content from your blog. People prefer to consume content over advertisements on social media.

Therefore, if you are sharing great content, they are going to click through to read it. When they do, make sure you have an informative post followed by a strong call to action to get the visitor to go from reader to lead or customer.

Get Fans on Your Email List

The next best thing to getting someone to convert from social media into a lead or customer is to get someone on your email list, another medium through which you can work towards conversion. You can do this as a part of your content with a call to action promotion strategy.

You can also do it by creating lead magnets specifically geared towards encouraging people to submit their email address to your list, such as informative ebooks or reports. Whenever you publish a new lead magnet, create a landing page for it that focuses the visitor on nothing but submitting their email address. Then promote that landing page to your social media audience.

A great example from Groove:

groove

Create Highly Targeted Ads

In addition to organically promoting your business to drive conversions, you can use social media advertising to reach the right audiences. If you know your ideal customers well, you should have no trouble creating ad campaigns that are shown to highly targeted audiences.

Facebook, for example, will allow you to target single men in a certain age bracket who live in San Francisco, are interested in exotic sports cars, and are CEOs of tech companies. LinkedIn, on the other hand, will allow you to target men who live in San Francisco, are CEOs of tech companies, and who are members of groups like exotic car owners and enthusiasts.

The goal of a highly targeted ad campaign is to have a small reach of people who are the perfect fit for your customer demographic. These ad campaigns should drive visitors to conversion optimized landing pages. This strategy should ensure that you are spending a smaller budget on a higher-converting audience.

Use Remarketing

Another way to use social media advertising is remarketing. So far, Facebook and Twitter both allow you to create custom audiences and tailored audiences based on visitors to your website that have had a cookie placed on their browser. You can use these cookies to match ad campaigns to specific pages people have visited.

Remarketing is the reason you can go to Facebook after browsing Staples’ website and see the same desk you were browsing in your news feed. Because you are targeting audiences that have visited your website, you stand a much higher potential to convert them into sales.

In Conclusion

As you can see, you have many opportunities to optimize your social media presence for conversions. Be sure to take advantage of all of them to ensure your social media campaigns result in positive ROI.

Use Zapier with Sniply to Automate Your Workflow

Use Zapier with Sniply to Automate Your Workflow

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There’s so many great articles and resources online that’d be great to share with your followers. The only problem is, when you’re sharing content on other sites, you lose the chance to share any more info with them.

Sniply solves this by letting you add a message, link, or simple form to any site you share. Then, whenever anyone clicks the link you’ve shared on social networks, they’ll see the full article along with a little comment from you and perhaps a link or a form for their email address.

That’s where Zapier comes in. Add a form to your shared links, and you can then grow your email newsletter subscriber list or add leads to your CRM automatically. Just link your Sniply form to Zapier and then connect it to the hundreds of apps that work with Zapier, and your shared links will get to work for you. Here’s some great ways to get started:

How To Use This Integration

  1. Sign into your Sniply account,
    and make sure you have a Zapier account too.
  2. Connect your Sniply account to Zapier.
  3. Check out pre-made Sniply integrations.
  4. Or create your own from scratch in the Zapier Dashboard.

Enjoy!

Sniply for Enterprise

Sniply for Enterprise

Sniply is deeply integrated into marketing strategies of companies big and small. There are many unique perks and benefits to using Sniply on an enterprise level that are very different than for small businesses. These advantages truly differentiate our tool from other marketing tools out there.

No Technical Installation

Adopting new technologies within a large organization can be tough. When the marketing team wants a new tool, they often have to setup a meeting with IT and figure out all the backend considerations before executing. With Sniply, there are no bottlenecks.

You can use Sniply without a single line of code. Everything is cloud-based and designed specifically for marketing teams to operate independently from IT. For example, if you wish to inform your audience of a new webinar that’s coming up, you can display the invitation on your company website and blog posts without updating the site itself.

Data Driven Decisions

Reporting is a huge component in enterprise marketing. Marketing associates need to report results to marketing managers, managers need to report to directors, directors to presidents and so forth.

What is the return on investment in social media? What is the value of your newsletters? What portion of sales are driven through content creation and content curation? All of these questions can be answered by Sniply’s analytics. Everything we do is based on solid ROI metrics and tangible conversion data.

Exponential Returns

Sniply is exponentially valuable for larger brands. This is because the ROI is tied to the size of your network. Big brands tend to have more followers, and more followers lead to more clicks, and more clicks result in more conversions.

Even a low conversion rate at scale can lead to a large amount of conversions. Note that 1% conversion rate from 100 clicks is 1 conversion, but 1% conversion from 1,000,000 clicks is 10,000 conversions. The wider your reach, the more valuable Sniply becomes, which is how Sniply generates exponential returns for enterprise.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Sniply for Small Businesses

Sniply for Small Businesses

Content marketing is the strategy of driving conversions and generating exposure through quality content. Producing quality content can be extremely expensive, so it’s often not a viable option for small businesses. With Sniply, even small business can reap the benefits of content marketing, allowing you to leverage quality content to build up your brand.

Leverage the Sea of Content

Sniply allows you to display your call-to-action on any piece of content across the web. This means that you can leverage the power of quality content without investing in the production side.

For example, let’s say your startup offers a mobile payment solution, you can share a TechCrunch article on the future of mobile payments while attaching a call-to-action to signup for your product. You can then drive conversions through quality content without investing in producing your own original content.

Branding and Recognition

When building up a brand, it’s important to be persistent and ubiquitous. Sniply allows you to have a brand presence on every page you share. Content curation is a popular social media strategy for small businesses and Sniply lets you extend your brand into every piece of curated content.

Every Sniply message includes a name and profile photo so you can be sure that people will take notice of your brand. The display is also fully customizable, so you can equip your brand colors and truly make it your own.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Sniply for Content Publishers

Sniply for Content Publishers

There are 3 key components in the content ecosystem: publisher, distributor, and reader. In the online world, the reader is often times also the distributor. When you read something you like and share it, you become a distributor of the publisher’s content.

Incentivized Sharing

Sniply is a great form of incentivized sharing. Before Sniply, readers had relatively little reasons to distribute content; the publisher reaps all the benefits and the distributors had relatively little to gain. When readers can benefit from becoming a distributor, which is what Sniply enables, they’re much more likely to do so.

More sharing means more exposure for published content. Sniply creates value-alignment between the publisher and the distributor, which really fuels the growth of online content and creates a win-win situation.

Earned Promotion

Sniply introduces the whole new concept of “earned promotion”. Since Sniply doesn’t alter the original page, only the people you drive to the site will see your message. You have to “earn” your exposure by working to drive traffic to the publisher’s content in order to gain the exposure. Hence, instead of disrupting the publishing business, Sniply actually enhances it. With Sniply, publishers give up nothing in exchange for more traffic to their content.

Shared Benefits

The entire publishing business relies on distributors to spread their content to as many readers as possible. Distribution leads to traffic, traffic leads to eyeballs, and eyeballs lead to advertising revenue.

Without Sniply, distributors are expected to distribute content for free, with no benefits to the distributors whatsoever. Imagine a company with a team of volunteer salespeople—that’s what the industry has been like for a long time. Sniply provides the opportunity for distributors to be rewarded for their work, which leads to more sharing and a healthier ecosystem overall.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

The Sniply Workflow

The Sniply Workflow

Simplicity is the ultimate sophistication. Our goal is to make Sniply as effortless as possible. We know you already have tons of tools in your toolbox, so we took the approach of seamless integration.

Flexibility of the Link

Sniply outputs a special link that contains the designated page with your call-to-action embedded inside. As a link, you can do whatever you’d like with it. You can share it on social media, email it out as part of your newsletter, include it on your website, and pretty much wherever you’d like.

You can schedule your social media posts using Buffer or discover content with Scoop.it, all while using Sniply at the same time to empower your curated content. You can send out your Sniply links with Mailchimp or even setup automation with Zapier.

Browser Integration

Our browser extensions allow you to create Sniply links from anywhere on the web. It even has an auto-snip feature that automatically detects when you paste a URL within social networks like Facebook or Twitter. This means that you can keep doing what you do without changing your workflow while Sniply delivers conversions on its own.

For example, if you find a New York Times article you’d like to share, you simply copy the link and paste it into Facebook as you normally would. If the Sniply browser extension is installed, then it will automatically inject your preset call-to-action and Snip the link as you paste it. Then when you share the post and people click on it, you’ll start generating conversions through your call-to-action.

Check out our 40+ Integrations!

RSS Integration

Using Sniply one link at a time is just the beginning. Our power users use our RSS features to Snip entire feeds. Apps like Pocket, Flipboard, and Feedly all run on RSS, so you can use them as content discovery platforms and have Sniply directly integrated into the sharing process.

Many social media dashboards also offer RSS features like Buffer Feeds and Hootsuite Syndicator. This level of integration is essentially conversion automation.

Check out our RSS Setup Walkthrough!

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Branding Opportunities with Sniply

Branding Opportunities with Sniply

Sniply is a tool that delivers endless branding opportunities, hence customization is a key focus in our product development. With Sniply, you have full control over how your Sniply links look and feel. You have absolute control over its colors, shape, and form.

Custom Themes, Colors, and Display

Our customization tools allow you to adjust the background color, text color, and button color. You can also upload your own profile photo, whether it’s your pretty face or a professional logo. With our various themes, you can choose a style that fits your brand personality. You can also where on the page your message appears depending on what you’re most comfortable with.

Instead of using our pre-made themes, you can even take Sniply a step further with our banner upload feature to show your own custom graphics. If you’re CSS-savvy, you can even access the code and handcraft your own unique themes.

Custom Domain

As much as we like the snip.ly domain—it’s not necessary for you to use! You can use your own custom domain name. You can grab a shortlink off sites like GoDaddy for less than $20 a year. Branding is all about touch points, so why not use the link itself as an opportunity to reinforce your brand name?

White Labeling

By default, every Sniply message comes with a Sniply logo. We did our very best to design a great looking logo, so it looks good sitting there. However, if you’re looking for white labeling options, you can do that too! With the switch of a toggle, you can show or hide the Sniply logo.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Getting More Clicks with Sniply

Getting More Clicks with Sniply

Sniply is a powerful tool that allows you to add your message onto any page, but you’re the one responsible for driving traffic to your own links. Even if you have the best call-to-action in the world, you can’t drive conversions unless you can attract clicks to your links!

Sniply lets you to tap into the vast benefits of content marketing without having to create your own original content. There’s a lot of noise on social media and successful content curators are the ones who take time to sift through the internet to find the most valuable content for their audience. If you are constantly sharing interesting content that are relevant to your audience, then you should be able to get all the clicks you need.

Sharing on Social Media

The most common method of content curation and link sharing is through social media. If you look on your news feeds on Facebook or Twitter, you’ll notice that people are sharing content 24/7. Sharing articles, presentations, videos, photos—they’re all part of content curation. A good strategy to start with is to identify the thought leaders within your space and share their posts. These influencers are the veterans in the space and they’re generally popular for good reason. Every business is unique, so try to curate your own mixture of content from other curators to find the most click-worthy items.

If you toot your own horn all day on social media, people would start ignoring your self-centered practices. Social networks are for conversations and they shouldn’t be used as billboards. Many social media experts believe that at least 50% of what you share should be of content from others. Sniply helps you capture value from this 50% so that even when you’re sharing content from others, you can still be rewarded for your curation efforts!

Blog and Newsletters

Another great way to extend the reach of your Sniply links is to use Sniply for all outbound links through your blog and newsletters. Undoubtedly your blog will have a portion of links leading outside of your domain. Instead of losing your visitors when you send them away, you can use Sniply to stay involved with their visit and ensure that they remember who sent them there.

The same goes for newsletters. People will quickly unsubscribe if you’re sending them boring company updates every week. The best newsletters offer valuable content and it all goes back to thoughtful curation. Just like your blog, you can use Sniply on all outbound links within your newsletters. It’s a great way to deliver value for your subscribers while still capturing value for your brand.

Sponsored Content

If you have a marketing budget, then sponsored content is definitely worth looking into. Sponsored content allows you to deliver content directly onto people’s news feeds. Platforms like Facebook and Twitter allow you to target the specific demographic of your target market, making this one of the most effective strategies out there.

Before Sniply existed, Sponsored Content only made sense for publishers, since they’re the only ones who can derive benefits from traffic to the content. With Sniply, even curators can reap the benefits of Sponsored Content since you can attach your own call-to-action to the page, thus creating a win-win situation in the content ecosystem.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise