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Sniply for Small Businesses

Sniply for Small Businesses

Content marketing is the strategy of driving conversions and generating exposure through quality content. Producing quality content can be extremely expensive, so it’s often not a viable option for small businesses. With Sniply, even small business can reap the benefits of content marketing, allowing you to leverage quality content to build up your brand.

Leverage the Sea of Content

Sniply allows you to display your call-to-action on any piece of content across the web. This means that you can leverage the power of quality content without investing in the production side.

For example, let’s say your startup offers a mobile payment solution, you can share a TechCrunch article on the future of mobile payments while attaching a call-to-action to signup for your product. You can then drive conversions through quality content without investing in producing your own original content.

Branding and Recognition

When building up a brand, it’s important to be persistent and ubiquitous. Sniply allows you to have a brand presence on every page you share. Content curation is a popular social media strategy for small businesses and Sniply lets you extend your brand into every piece of curated content.

Every Sniply message includes a name and profile photo so you can be sure that people will take notice of your brand. The display is also fully customizable, so you can equip your brand colors and truly make it your own.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Why Should I Use Sniply?

Why Should I Use Sniply?

Sniply is an online marketing tool used by everyone from independent marketers to thriving enterprises. We’ve generated over 15 million clicks so we must be doing something right. So, why should you use Sniply?

Well it’s a simple tool that essentially lets you drive conversions from any piece of content on the web. You can put your call-to-action on any page across the web. You can use it to drive more traffic to your website, downloads of your app, registrations for your event, customers for your service, and more.

Here are 3 huge reasons why it’s worth your consideration:

Conversions from Curated Content

The world of sharing is changing. If you toot your own horn all day, people will ignore your self-centered practices. Many experts claim that at least 50% of the content you share should be from others. Nowadays, successful brands sift through the endless web to curate relevant and valuable content for their audience to enjoy.

This also means that 50% of your online sharing consists of driving traffic to somebody else’s website. Curated content have no mentions of your brand, no association with you post click-through, and essentially cuts you out of the picture.

We realized at Sniply that the only way for you to capture value from curated content is to be part of the viewing experience; to follow your users through onto the page itself. Using Sniply, you can attach your own brand to every link you share, and you’ll actually show up on the page itself. Whether it’s an article from Forbes or video on YouTube, you can include your own custom call-to-action to drive conversions from curated content.

Conversions from Earned Media

Another great opportunity to use Sniply is on Earned Media. Media is considered “earned” when a publication features you or a blogger mentions you. This means that you never paid for the exposure, but you’ve “earned” it through your endeavors.

When someone writes about you, you share the article; no brainer. However, often times there are no clear call-to-actions back to you! People are reading about you, they’re interested, and they have to dig through the entire article to find to learn more. With Sniply, you can take control of Earned Media and include your own call-to-action as you share it.

Conversions from Your Own Content

When you want something—you have to ask! Including a call-to-action on links to your own content is an effective to get your followers to take action. Sniply gives you the flexibility to change your messaging dynamically and keep your followers updated on what you want them to know. Best of all, you can do all of that without touching a single line of HTML or altering the website in any way. This means that you won’t need to coordinate with your tech guy on every marketing campaign.

For example, maybe you have a webinar coming up or a new app you’d like people to download, you can just add the call-to-action onto the page with the click of a button. There are a million ways to use the tool and the beauty of it all is that Sniply puts you in control.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

What is Sniply?

What is Sniply?

With well over a billion pieces of content shared every single day, we decided to build something that can help you capture the value of every link shared. You share content to promote your brand, build thought leadership, foster engagement, and ultimately to drive conversion.

Sniply is a simple tool that allows you to overlay your own custom message onto any piece of content. You don’t have to own the content to add your message, so you can appear on Mashable, New York Times, TechCrunch and pretty much wherever you wish! This creates an opportunity for you to include a call-to-action like a button linking back to your website.

Page, Message, and Call to Action

There are three basic components to Sniply: (1) the page you want your message to appear on, (2) the message you want to appear on the page, and (3) the call-to-action that leads to a conversion.

For example, using Sniply you can: (1) pick an article on Gizmodo about wearable technology, (2) overlay a message that says “check out my project”, and (3) add a button linking to your Kickstarter campaign.

Input and Output

When you feed in the 3 components (page, message, and call-to-action), Sniply will give you a unique Sniply link. This link contains the designated piece of content with your message embedded inside.

Instead of sharing the original link you found, you can now share the special Sniply link which is essentially the same page but with your brand presence included inside. Most importantly, people reading this link will now have an opportunity to engage and interact with your call-to-action!

Reader Experience

So what does it look like for the viewer? Well, it looks perfectly normal! Sniply essentially loads the original page and simply displays your message over top. It’s unintrusive and if they’re intrigued by your message, they’ll click-through to your call-to-action.

Unlike banner ads, which are often times feature products you may never care about; Sniply messages are link-bound, so only people you send the link to would see your message. This means that the reader is already connected to you in some way, whether they’re one of your twitter followers or a dedicated customer. The relationship is already there, which makes Sniply far less intrusive than any other form of online advertising.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Going Viral: The Science Behind Referrals

Going Viral: The Science Behind Referrals

Going Viral: The Science Behind Referrals

Sharing. It’s at the core of everything we do here at Sniply. At the end of the day, we strive to make content sharing effective and easy for all marketers and influencers.   With sharing at the foundation of our product, you would expect an inherent virality built into our product – users share our sniply links, their followers see the awesome service and want it for themselves. We have certainly seen evidence of this process through our organic growth over the past 3 months. But, what I just described is not a truly viral product cycle. Our users create and share thousands of snips every day; and while this can certainly increase the awareness of their followers to our product, this process lacks a referral of our services – a vital cog in the viral cycle. For a better understanding of the viral cycle, I have added a diagram from David Skok’s blog: ForEntrepreneurs (in my opinion one of the best resources for SAAS business strategy on the web). viral-cycle-loopThe third step of the diagram is the crux of the viral business model – do your users make the conscious decision to share a product or service with friends? The best viral products require inviting your friends for the service to work – the youtubes, skypes, groupons, and other services that require sharing with your friends for the service to work. This required shareability is something that must be built into your product. At Sniply, our users need to share our links for the service to add value; but they don’t need to have their friends on the service for the service to add value, so they don’t need to refer friends (although many of you still have and for that we are extremely grateful 🙂 )

Every business wants to experience viral growth – it costs nothing and is incredibly explosive. So how do the businesses like ours (with some inherent virality in the product, but not a truly viral product) incentivize their users to refer their friends? The most obvious answer is through a customer referrals program. Lets look at a few key ways a strong referral program can increase the virality of your business! Viral business models use two key metrics – the viral coefficient and the viral cycle time. Optimizing either of these two metrics will dramatically impact your viral growth. For the first two examples, I focus on the viral coefficient – a calculation of the number of referrals per user multiplied by the conversion rate on referrals. The higher the viral coefficient, the more shares and conversions, and therefore, the faster your business grows. For a more thorough explanation I suggest reading the aforementioned blog: forentrepreneurs (I’ll attach the link at the bottom, so you can finish reading this first 😉

1. A referral program incentivizes users to share with more people. Referal programs provide rewards for sharing, incentivizing users to share this product with friends. That’s the first battle. The use of scaling incentives in a referral program (greater rewards for the more people you share with) will provide reason for users to invite even more people. This increases the number of referrals per user, and therefore, increasing the viral coefficient.

2. A referral program converts invitees/referees to signed up users If you have a great product, people are going to tell their friends; but that doesn’t mean that every friend they tell will sign up. By providing incentives to invitees, such as discounts or extra features, you can increase the rate at which referees convert into customers. Increasing the rate of conversion increases the viral coefficient. The second key metric in optimizing your viral business model is the viral cycle time. This is the amount of time it takes for a user to pass through the entire viral cycle. The shorter the cycle, the faster users invite their friends and the faster your business grows. Most experts suggest that optimizing the cycle time can have the greatest impact on the virality of your business, and when you get into the math behind all of this, it’s easy to prove why. But that’s for another post. Bottom line: It doesn’t matter how much you increase the viral coefficient if your cycle time is inefficient. A referral program can help here as well.

3. A referral program can start the process of discovery, and accelerate to the process of inviting friends This is less about the rewards offered by referrals and more about the effectiveness of your messaging. By having a strong call-to-action to your referral program, you can convince more users to invite friends, beginning the viral cycle. You can also convince users to invite their friends earlier than they would have. For this situation I think an example describes the effect best. Dropbox is a perfect example; Dropbox is inherently viral, as file sharing is a major part of the value proposition and sharing requires friends on the service. But the viral cycle could be very long – what if you only need to store files for the first few weeks of use. Only 3 weeks later does your colleague request for you to share him on the file, so you invite him to Dropbox. This means it took 3 weeks to reach the decision to share the new service with your friends. But Dropbox offers you additional storage for every friend you refer. Even on day 1, additional storage is attractive and I am incentivized to share the service, cutting the viral cycle time dramatically. Even if I only run out of storage on day 7 and decide to refer friends for the reward, that’s cutting my viral cycle time by a factor of 3! This is possibly the most dramatic impact a referral program can have on your viral business model.

So there you have it. A referral program can have a huge impact on your business’ viral model and impact the formula through every metric.  Through effective messaging, incentives, and a whole lot of A/B testing for optimization, you can massively spur the growth of your company, at very little cost to your business. And these were only a couple of simple examples. There are tons of creative examples of businesses using referrals to enhance their viral business model.

As promised I will provide some more links of cool articles so you can come up with creative strategies for yourself. Enjoy! http://www.forentrepreneurs.com/lessons-learnt-viral-marketing/ http://blog.kissmetrics.com/recipe-of-viral-features/ http://blog.clarity.fm/how-to-design-for-viral/ http://andrewchen.co/list-of-essays/