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Introducing Sniply Publisher Tools

Introducing Sniply Publisher Tools

Dear publishers—this post is for you! With Sniply, content sharers are more incentivized than ever to share your content. As an owner of content, there are a number of options available to you through the Sniply Publisher Tools. All you have to do is verify ownership of your domain and you’ll have access to all of the following.

Publisher Analytics

There are millions of Sniply links being shared across the web. Snips are great since they drive traffic to your content. With Sniply Publisher Analytics, you can keep track of all the Snips of your content. You can access a full list of all Snips of your website as well as how many times those links have been clicked. This will allow you to identify your biggest fans, revealing a list of users who are actively driving traffic to your content.

Quality Control

Not only can you access the full list of your content sharers, you can also see the call-to-actions they’re using on your page. This allows you to quality control what shows up on your content. If there’s a message that you don’t like, you can simply hide the message and it will be hidden from all future visitors. You can also change your mind anytime and show the message again whenever you like. You’re in full control.

Master Switch

With the click of a button you can check if your site is supported by Sniply. If not, you can enable Sniply on your site with a few quick steps. If for whatever reason you would like to disable Sniply support on your site, you can do that as well with ease. This master switch puts you in control of the content you own.

To get started, just login to your Sniply account and open up the Publishers Dashboard under Account > Publisher Tools. If you’re interested in learning more about how Sniply benefits content publishers, be sure to check out Sniply for Content Publishers!

Sniply for Content Publishers

Sniply for Content Publishers

There are 3 key components in the content ecosystem: publisher, distributor, and reader. In the online world, the reader is often times also the distributor. When you read something you like and share it, you become a distributor of the publisher’s content.

Incentivized Sharing

Sniply is a great form of incentivized sharing. Before Sniply, readers had relatively little reasons to distribute content; the publisher reaps all the benefits and the distributors had relatively little to gain. When readers can benefit from becoming a distributor, which is what Sniply enables, they’re much more likely to do so.

More sharing means more exposure for published content. Sniply creates value-alignment between the publisher and the distributor, which really fuels the growth of online content and creates a win-win situation.

Earned Promotion

Sniply introduces the whole new concept of “earned promotion”. Since Sniply doesn’t alter the original page, only the people you drive to the site will see your message. You have to “earn” your exposure by working to drive traffic to the publisher’s content in order to gain the exposure. Hence, instead of disrupting the publishing business, Sniply actually enhances it. With Sniply, publishers give up nothing in exchange for more traffic to their content.

Shared Benefits

The entire publishing business relies on distributors to spread their content to as many readers as possible. Distribution leads to traffic, traffic leads to eyeballs, and eyeballs lead to advertising revenue.

Without Sniply, distributors are expected to distribute content for free, with no benefits to the distributors whatsoever. Imagine a company with a team of volunteer salespeople—that’s what the industry has been like for a long time. Sniply provides the opportunity for distributors to be rewarded for their work, which leads to more sharing and a healthier ecosystem overall.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise