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How To Set Up a Beautiful Content Strategy in 30 Minutes

How To Set Up a Beautiful Content Strategy in 30 Minutes

If your startup has a digital presence then you have probably heard the words, content marketing being thrown around lot. In fact, according to Google Trends interest in content marketing has grown fivefold since 2011. As of September, 2015 there are over 50,000 searches per month being made for the term – up from 30,000 in 2013 and these numbers are only set to rise.

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Upon hearing this, I find a lot of clients break out into what could only be described as a nervous sweat. After all, if EVERYBODY is doing it, then what can one do to differentiate themselves, let alone set up a system that works well without spending too much money or hiring a full time content marketer?

The strategy outlined below will explain how you can very easily set up a content marketing funnel that will post highly shareable articles to all your company’s followers, whilst bringing traffic back to your business. The best part? You won’t have to write up a single piece of content!

Goal:

The goal we’re trying to acheive is to get a consistent stream of the latest highly relevant, highly shareable content being posted across all of our social media profiles, all containing a Snip.ly overlay with our product’s call to action, or lead gen form.

Prerequisites:

Buzzsumo (or any news aggregator in your industry).
Sniply
TwitterFeed (Free) or Bufferapp/Hootsuite (paid). Most social media management software will work.

 

Step 1: Locating Content Feed

In this example I’m going to sign up to Buzzsumo’s free trial and in order to gain access to their ‘trending now’ section. I find this helpful because under each post there are social stats that indicate how popular a post is at the moment. You are by no means limited to using Buzzsumo, and I’ll talk about how to integrate other services further down.

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Select the category that your niche falls into from the menu at the top of the page, and if the relevant category is not listed, press the +Topic button and set up your own filter. Once you’ve done this, hit that RSS button and a small dialog box will appear containing your new RSS url.

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Step 2: Snip & Tuck

Now that you have the source from where you will be automatically pulling content, let’s go ahead and add this RSS feed into Snip.ly so that every new entry on the feed will get snipped. Here’s an example from our company Influx which provides 24 x 7 customer service.

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To do this, log into your Snip.ly dashboard, and click on integrations > rss feeds and press ‘Create a new feed’. You should see a window appear that looks something like this.

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Enter the RSS url you previously generated from Buzzsumo (or whichever content source you are using) and press create feed. If you haven’t chosen your Call to Action yet, or if the drop down box is empty, go ahead and create a new call to action, set it to whatever type you want (i.e. image, lead gen etc), and then repeat the process above.

After you have created your feed, Snip.ly will display some integration options used for scheduling content (hootsuite, dlvr, ifttt). The benefits of each of these services are outlined in the video demo included with this post.

 

Step 3: Content Scheduling

Though, you can (and should) use one of the suggested services above, I realize that as a startup sometimes you are on a budget, and may not invest in another thing without first seeing if it works.

So for this example, we will be scheduling our content using a free service called TwitterFeed and making some minor tweaks to make our content look prettier on the search results.

Once you’ve integrated your social account(s) with TwitterFeed, you’ll see your dashboard which won’t contain any feeds just yet. But we’re going to change that and finalize your content strategy in the next two minutes, so read on!

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Once you click on ‘Add New Feed’ you’ll be redirected to feed setup page (shown below). Go back to Snip.ly and copy the RSS url you generated in step 2, paste it into TwitterFeed and make sure the ‘active’ checkbox underneath is ticked.

You’ll notice there a plethora of advanced settings which I recommend you take note of, otherwise you might accidentally find yourself blasting your followers with dozens of new posts every minute. As you would imagine, the easiest way to avoid this happening is to tweak the update frequency setting. Since we’re pulling content in from Buzzsumo in this case, and it’s being updated every hour, I like to Twitter Feed to check for new posts every 6 hours, and post up to 1 update at a time. This way, our Twitter/Facebook/LinkedIn etc will at most post 3 new pieces of content everyday.

It goes without saying that social networks are different, the people most active on them are different, and the expectations they have are different. So, I wouldn’t suggest using the ‘one size fits all’ strategy. Instead, using analytics provided by your respective social media platform, or management tool – find the times that your followers are more responsive on each network and schedule content accordingly.

Note: For higher targeting, scroll through the advanced settings and apply keyword filters to your content so that only content that matches those filters is posted. Likewise, if you are using Twitter feel free to prefix or suffix each post that goes with a hashtag. Just doing this, I’ve noticed incredible engagement on my personal account, coming in the form of other users adding me to their ‘lists’.

To conclude, follow the TwitterFeed wizard, add in your other social profiles and rest assured knowing that your followers will always have great content that links back to your business. Next time, how to really spice things up using APIs, IFTTT & More..

Understanding RSS and Its Transformative Role in Content Marketing

Understanding RSS and Its Transformative Role in Content Marketing

Understanding RSS and Its Transformative Role in Content Marketing

If you are a content curator or a content marketer, you probably use RSS, even if you don’t even realize it! Social media professionals are constantly looking for great content to share, with the intention to build their reputation and convert their followers to customers. In order to do this, they drive traffic to interesting or helpful content to deliver value through social media. One of the most challenging parts of this process is finding the best content to share. To solve this problem, most people use a tool that offers streams of content that they can sort through to find the best articles, videos, and images.

Whether people realize it or not, most of those tools are built on top of RSS feeds. RSS (which stands for Rich Site Summary) is a standardized way for a website to tell a computer what content is on the website. For the techies out there, it’s an extension of xml, a language used to transfer data, frequently used in web-based APIs. What that basically means is that it is possible to write a computer program that can understand what content is available on a site if that site features an RSS feed. And thus, RSS readers are born.

So what does that mean for you? It means you can use a great app like feedly to browse the content from all of your favourite sites all in one place. This is even more powerful than most people realize; did you know that Facebook creates RSS feeds out of all their pages and notifications? Every major publication has an RSS feed – and so does almost every blog (don’t believe me? Here’s the Sniply RSS feed: http://sniply.wordpress.com/feed/). Using all these feeds, you can pull in all of the online information you actually care about into one place for easy browsing – what a time-saver!

The time-savings become even better when you think about curating content. Not only can you see all of the best content all in one place, but apps like Buffer’s Feeds or Hootsuite Syndicator allow you to immediately share that content across your social networks. Content curation has never been so easy!

But if you get that far, wouldn’t it also be great to be able to measure the ROI (return on investment) you get from curating that all of that content for your followers? With Sniply Feeds, now you can! Sniply Feeds allow you to automatically snip entire streams of content so that you can generate an ROI on your curation without changing your workflow at all. All you need to do is a little set up:

  1. Tell Sniply which websites have content that you like to share
  2. Sniply will generate a feed of that website’s content, but replace the links to the content with Snips featuring your message and call-to-action on top of the content.
  3. Hook up the feed Sniply generated to your sharing app of choice and share from the Sniply feed as you would any other feed.

If you want to get into the nitty-gritty of setting up a Sniply Feed, check out the instructions here.

This enables you to provide value to your followers through great content curation while simultaneously capitalizing on your social capital without changing your workflow – now that’s a win-win. And it’s all thanks to the power of RSS!