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5 Untapped Sources of Curated Content

5 Untapped Sources of Curated Content

If content curation is your job, then you know that timing is everything. There’s no quicker way to alienate your followers than to consistently serve up stale content. And, as you know, viral items on the Internet go bad much faster than a loaf of bread. For instance, if you’re just now finding out about The Dress, you’re much better off admitting you missed that one than posting about it now. We all saw it. We’re all sick of it. It’s blue and black, and there is no room for debate.

But being good at curating content isn’t just about not missing out on every viral sensation. It’s also about consistently finding cool things that might otherwise fly under the radar. Here are five sources of content that will not only keep you on top of what everyone else is talking about, but they will also help you to start a conversation of your own:

1. Flipboard

It used to be that whenever you wanted to keep abreast of whatever was happening in your industry, you’d subscribe to a bunch of trade magazines. However, since we live in a world that is going increasingly paperless, it may be a better option to just create your own magazine — a digital one.

Flipboard allows you to do just that. It aggregates content of your choice — everything from big newspapers to your social media feed — and presents it in a magazine-style app. This is a good one to use if you already know where to get your content but just need an efficient way to do it.

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2. Prismatic

Prismatic is taking content discovery to new heights by learning your interests and finding new ones. It’s a mobile reading app that presents you with articles and information from your own social network and items from other websites that are generating buzz.

Prismatic distinguishes itself, though, through the way it makes recommendations of topics based on your past usage. Soon you’ll see more things you hadn’t thought of but are certainly relevant to your interests. It’s kind of like the StumbleUpon of 2015.

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3. Buzzsumo

Buzzsumo’s top content search is perfect if you’re a little late to the party, but you still want to share a relevant article. Enter a search term, and Buzzsumo will present you with a list of articles on that topic sorted by the number of shares across every major social media platform.

Buzzsumo is free, but it also has an upgraded premium service that provides more in-depth and focused searches. The pro version will help you get more in depth with advanced search queries. You certainly don’t need the pro version to get good use out of Buzzsumo, though.

BuzzSumo

 

4. Medium

Think of Medium as a kind of Twitter — it was created by the founders of Twitter — without the character restrictions. It’s basically just a popular blogging platform, but it can be extremely useful to find content once you tap into the community that shares your interests.

And if you don’t have time to add yet another social network to check every day, Medium’s digest emails will keep you informed on the topics of your choice. In fact, Medium might be worth joining just for those emails alone. Personally, the Medium digest emails are one of the few newsletters that I almost always check out!

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5. Reddit

Reddit bills itself as the “front page of the internet.” It can be a little intimidating, and it doesn’t have the most intuitive user-interface. But it’s absolutely essential to know how to use it if you want to know what’s about to go viral before anyone else does.

Many marketers are intimidated by or even afraid of Reddit. They don’t understand it. It’s true that you need to walk a fine line as a communicator on Reddit. The key to using Reddit well is to just jump into the community and start participating. Notice that I said “participating” – not spamming!

If you just want to use Reddit as a source of material rather than interacting with the community, that’s still possible; just find and subscribe to subreddits related to your industry and let the wisdom of the masses inform you about what is trending. Beyond Reddit, there are community news sites in specific industries that operate similarly. For example, in the design industry, community news is alive and well; there are tons of sources of design news to choose from! I highlighted a few in other industries in this post for Socialnomics.

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Finding high quality and reliable content on the web is a challenge, especially if it’s content that you intend to use to help promote your brand. Getting ahead is tricky, but these five relatively untapped sources of rising content will prove super valuable in the long run!

What are your favorite places to find good content to share? Tell me in the comments!

[Course] Get Your First 1 Million Visitors

[Course] Get Your First 1 Million Visitors

For those of you on the lookout for the best tools and techniques to grow your site and following…

We teamed up with SumoMe to bring you a free course on massively increasing your website traffic using the same tools and techniques that the experts use. There are 15 killer case studies on how the pros have built their sites to tens of millions of visits a year.

The course also includes over $2,000 in bonuses from tools that will help you build traffic (including Sniply, of course)

RegisterNowButton-OrangeFlatNew

Brought to you by this team of Traffic Generation Experts

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[Infographic] Finding the Balance Between Curation and Creation

[Infographic] Finding the Balance Between Curation and Creation

Self-promotion is a delicate act. Social media is all about conversations and genuine relationships. Promoting your own brand could make you appear self-absorbed, yet if you don’t promote yourself, then who will? If you always only push your own brand, your followers may drop away like flies. If you only curate content and drive traffic to other people’s content, then where do you get your return on investment for resources spent on social?

Finding the balance between curation and creation is a difficult challenge, but in order to harness the business potential of social, figuring out this balance is a necessity.

Here are some statistics to consider

  • Posting links to 3rd party sites generates 33% more clicks than posts linked to owned sites
  • Posting links to owned websites generates a 54% higher click-to-conversion rate than posts that link to 3rd party websites
  • Curators who link to 3rd party sites 75% or more of the time on average get 47.8% more clicks per post, 0.2% more click-to-conversion rate, and 0.10 conversions per post
  • Self promoters who link to their own content 50% or more of the time on average get 17 clicks per post, 2.4% click-to-conversion rate, and 0.41 conversions per post on average

The goal is to find a balance between both by linking to 3rd party sites 50-75% of the time, which on average will yield 38.4 clicks per post, 2.5% click-to-conversion rate, and 0.95 conversions per post.

Not only does a combination of content creation and curation lead to building strong relationships with the right people, but it makes your content a lot more useful, and generates a much higher click-rate.

By curating different kinds of content, you increase engagement rates even more. Try linking to videos, podcasts and infographics.

There are lots of different kinds of retargeting campaigns that exist to help creative curation strategies, leading to increased clicks and conversations.

venngageThis infographic template was created with the infographic maker Venngage

 

3 ways to get creative with Sniply and stand out from the crowd

3 ways to get creative with Sniply and stand out from the crowd

Let’s face it: online marketing can get a little bit boring. It is so data-oriented, so techie and so serious, that it barely leaves space for some good humor. Think of all the tools you use for your online marketing efforts: they are all about measuring and automating. How many of them help you express yourself and your brand in a creative and special way? Almost none.

When I first saw Sniply, the first thing I noticed was its humorous and creative potential. The amount of smart tricks that you can do with it is almost infinite. If used wisely, with a bit of spice, it can make you stand out from the crowd of lousy content by presenting something edgier.

To pay tribute to Sniply and the change it has made in our marketing efforts, I wanted to share three fun ways in which we use it. Enjoy!

1. Be the funny sidekick

The world of content marketing  is notorious for its lack of creativity and for constantly spinning around the same buzzwords. In this world, it is hard to write something outstanding and innovative and actually stay alive.

If you follow content marketing blogs, you know what I’m talking about. When was the last time you read an article with truly groundbreaking insights? They are basically repetitions of the same clichés that have been around for the last decade. The situation is even worse on the social media, where all the content marketing spammers post the same articles around the clock and make our news feeds a complete mess.

The practice of “not being creative” is not only popular – it is even encouraged. The almighty Hubspot devoted a whole blog post on “How to ethically steal other people’s content”, and KissMetrics published a post under the title “No content? No problem! Utilizing other’s content to boost your own strategy”. As we can see in the example of these two highly influential blogs, content marketers took the concept of sharing a step ahead, and now just recycle themselves to death.

Now, if you’re going to join the choir and base your content marketing efforts on recycling content, how about at least doing it with a smile? It’s simple: share relevant content from other websites, but steal the attention of readers by kicking ass with a funny, sarcastic or curious comment using Sniply.

Did you check the link to Hubspot’s article I just talked about?

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I did this little trick for the first time with Greg Verdino’s article “Nine content marketing tools your competition isn’t using”. See? A little back-riding on Verdino’s successful article, and…ta-dam! It’s free promotion for my website. Thanks, Greg!

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Just to make it perfect, a little sassy tweet, just to make sure that he sees what I’m doing, and the joke is done.

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This trick is a bit cheeky, but when you think about it, it’s really harmless. Everybody gains from it: I, of course, got clicks on my Sniply CTA and visits to Boost the News’s landing page. Greg Verdino himself also gained his share – in the end, I did share his article, didn’t I? He seemed to get the joke, because he did “favorite” my tweet, so no hard feelings here.

2. Be the master of your domain

When you play the sidekick with Sniply, there is one more winning side to this game: your prospects. When you pick carefully the websites to which you stick your Sniply CTA, your prospects get good, relevant and interesting content.

This leads me to the second tip:

Choose carefully the pages to which you link, and adjust them to your target audience. If your website is about technology, you wouldn’t link it to a fashion blog, right? It just doesn’t fit your audience, and will not pay off!

To increase the relevancy of your content and enhance the sidekick effect, combine Sniply with other tools:

  1. Create a content alert for your website’s keywords using Mention, Google Alerts or BuzzSumo. You probably already have such an alert.
  2. Choose the most relevant results and stick a Sniply CTA to each of them.
  3. Share these articles massively and regularly on your social media using an automation tool (Hootsuite, Buffer, etc).

Since these articles are highly relevant to your audience, they have good chances of being read and shared by your potential leads. Articles will be shared and re-tweeted, all with your little Sniply “footprint”. Soon, every person interested in articles in your field will encounter one of your Sniply calls to action.

Let’s see an example of how we make it work:

At Boost the News, we help businesses promote branded content created by bloggers. We have several content alerts, on keywords such as “influencer marketing” and “promote blog”. Using Buzzsumo, we received an alert on a trending article about blog promotion:

We know that it’s exactly our topic, and people who read it will be interested in Boost the News. So we take the article and create a Sniply CTA.

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Now share innocently:

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Again, don’t forget to mention the source for more visibility.

When you repeat this practice with tens of relevant articles, your presence becomes undeniable, and you become the master of the domain, without creating any independent content.

3. Troll yourself a little

Ok, you’re done having fun other pages. But can you troll your own page?

Recycling your own content is a common practice among bloggers and content marketers. Time and again they will promote old articles on newsletters and social media. So why not spice this practice up with Sniply?

There are several advantages of reviving older posts with Sniply:

  1. Evergreen articles remain relevant for a long time. You can connect them to current promotions and landing pages without any problem. Since you stick the Sniply CTA on the page, you don’t have to make actual changes in the original text.
  2. You can be creative and use some self-humor to shake the dust from old articles.
  3. When linking to your own page, you are sure that the page’s content is relevant to your call to action.

In this example, we took an article on our blog, and linked it to a landing page that was created later:

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Reusing your own content has never been easier!

Summing up

There is something inherently boring in the whole copy-paste that has become the content marketing industry. Sniply changes it. It makes your work more fun and creative, increasing ROI with highly clickable content.

Reusing your own content or combining it with other tools, you can boost your visibility on social media among a carefully selected audience.

How to use snip.ly+curated.co to create retargeted campaigns for your audience

How to use snip.ly+curated.co to create retargeted campaigns for your audience

Most offices buy coffee on three-year contracts, which means cold emailing and cold calling has limited upsides if you’re a coffee company scouting out potential new clients. By definition, 35/36 of the people you get in touch with won’t be looking to (or able to) change coffee suppliers in any given month.

So one of our biggest challenges at Honest Coffees is to insert ourselves into both the mind-set and purchase intervention point when office managers are buying coffee. A clever combination of Snip.ly and Curated.co helps us get in front of our target market every week in a non-spammy way while still reinforcing our coffee’s super deliciousness. So when office managers (our typical customer persona) are looking for a new coffee supplier, they’ll naturally think of us. It’s a long game but hopefully on that will pay off.

How to create long-term relationships with curated.co while reinforcing your branding with snip.ly

The tools you’ll need

  • Snip.ly
  • A subscription to curated.co ($25/mo to start)
  • Access to lots of great content that’s interesting and relevant to your target customers

What we’ve done

Using curated.co, we’ve built a hand-curated newsletter full of content that’s interesting and relevant to our specific target customer personas: office managers and PAs. It’s called Honest Office and comes out once a week. We’ve found Thursdays around 10am is a good time.

Each newsletter contains six articles and a comic strip. We’ve layered snip.ly on top of each of those articles, so our branding message is reinforced with every click.

The newsletter itself isn’t really branded, and it’s not spammy at all

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But each time a reader clicks on a link, she sees our messaging at the bottom of the article.

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We use mostly evergreen content, which means we can pull down 60 articles at a time, convert them into snip.ly’s, and load up curated.co for weeks to come. Once the newsletters are loaded up, you just set the publish dates and can forget about it if you’d like. We did around ten issues worth — from finding articles to converting them to priming the publishing system in around four hours.

How’s it worked out so far?

We just published issue number seven and have seen consistently good email open and click rates. We’ve had the best luck with clickbait articles, (7 things you should never do at work, etc), but you’ll need to experiment with your readers to see what works best for you.

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Those numbers are pretty consistent, and we average around 1.2 clicks per subscriber per month at the minute. A newsletter with 2,000 subscribers would cost you $39/mo, which means each retargeting ad (which is basically what snip.ly is), costs you $0.016 each.

Plus: when people do click through to the articles, we’ve got our message in front of them for a long time:

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Not bad for a few hours work!

Advanced Snipping for the Pros

Advanced Snipping for the Pros

If you’ve got the basics down, then it’s time to take your Snip game to the next level! For most users, Sniply revolves around the call-to-action, but today we’ll go over what awaits beyond the CTA. From retargeting pixels to live chat widgets, here’s a few ideas to get your creative juices flowing.

Invisible Snips

Many of our users deploy what we call invisible Snips. These are Snips that have no visual display, no call-to-action. They use Sniply strictly for analytical insights into the content they share. Beyond clicks and conversions, Sniply also delivers valuable statistics such as Bounce Rates, Time on Page, Pages per Visit, and more. Good analytics is key for growth, but as a curator you don’t usually have access to analytics on shared content. With Sniply, you have access to analytics on shared content as if they were on your own website. You can start analyzing how your followers respond to the links you share and over time, you can begin to optimize your sharing to effectively increase engagements from your audience.

Retargeting with Sniply

Sniply empowers you with control over the content you share. Allowing you to attach a call-to-action to shared pages is one example of that. Another popular usage of Sniply is to attach retargeting pixels to Snips. For anyone with a budget in paid advertising, this is invaluable. Attaching retargeting pixels with your Snips allows you to build custom audiences to reach people who are already engaged with your brand and the content you share. Taking this to the next level you can even build custom audiences based on the types of content you share, allowing you to really hone in on those most likely to convert.

Think Outside the Box

As mentioned above, Sniply empowers you with control over the content you share. This means that you can do anything on shared content that you can do on your own website. This includes adding a Live Chat widget to chat with visitors in real-time through shared links using widgets from Zopim or Olark. You could also perform in-depth tracking of your Snips by integrating external analytics platforms like Google Analytics or KISSmetrics. Snips are fully programmable so the possibilities are truly endless!

Introducing Sniply Publisher Tools

Introducing Sniply Publisher Tools

Dear publishers—this post is for you! With Sniply, content sharers are more incentivized than ever to share your content. As an owner of content, there are a number of options available to you through the Sniply Publisher Tools. All you have to do is verify ownership of your domain and you’ll have access to all of the following.

Publisher Analytics

There are millions of Sniply links being shared across the web. Snips are great since they drive traffic to your content. With Sniply Publisher Analytics, you can keep track of all the Snips of your content. You can access a full list of all Snips of your website as well as how many times those links have been clicked. This will allow you to identify your biggest fans, revealing a list of users who are actively driving traffic to your content.

Quality Control

Not only can you access the full list of your content sharers, you can also see the call-to-actions they’re using on your page. This allows you to quality control what shows up on your content. If there’s a message that you don’t like, you can simply hide the message and it will be hidden from all future visitors. You can also change your mind anytime and show the message again whenever you like. You’re in full control.

Master Switch

With the click of a button you can check if your site is supported by Sniply. If not, you can enable Sniply on your site with a few quick steps. If for whatever reason you would like to disable Sniply support on your site, you can do that as well with ease. This master switch puts you in control of the content you own.

To get started, just login to your Sniply account and open up the Publishers Dashboard under Account > Publisher Tools. If you’re interested in learning more about how Sniply benefits content publishers, be sure to check out Sniply for Content Publishers!

How Sniply Helps SaferVPN Get Qualified Leads

How Sniply Helps SaferVPN Get Qualified Leads

For the past few months I’ve been building up a social media presence for the company I’m working for, SaferVPN, a service for people concerned about online privacy and security.

All the big shots in content marketing speak a lot about mixing up your brand’s promotional content with news and content from other sources. Hubspot speaks about the 80/20 rule of content promotion, stating that 80% of the content you share should be purely helpful and non-promotional, and the remaining 20% should be promoting your brand. Also Kevan Lee from Buffer discusses several different ratios for content sharing on social media, but reveals that 90% of the content they share is their own and just the remaining 10% is sourced content.

Now if you’re a content marketer like me, it makes perfect sense to mix up your own promotional content with sourced content relevant to your service. In my case that would be the latest news about online security threats and privacy issues. You don’t want to be overly salesy because (A) it’s not fun, and (B) nobody likes that kind of salesperson. Today’s content marketing is about providing value to your customers, offering solutions to their problems and being a thought leader in your field.

Since building up our social media following, I’ve spent a lot of time sourcing quality news related to privacy and security to share with our followers. Sharing such articles on Twitter and in different Google+ groups gives us a bit of brand exposure as they see our brand’s avatar. Yet, the problem is that we’re sending traffic away from our social media channels – but then where?

For a long time I was questioning how worthwhile it was to share all that sourced content. There was no way to measure neither direct website traffic nor signups as a result of the articles I shared. Try justifying to your CEO all those hours spent sourcing content and they will likely have a hard time seeing the value of it. Sure, our social media following is growing steadily and that’s great. But we have to be able to leverage it to drive traffic to our site, and in the long run, signups.

That’s why I was so happy to find Sniply. If you’re not familiar with it yet, this is how it works in brief: paste the link you want to shorten, customize a small speech bubble or bar in the bottom with your brand’s logo, a call to action and a button. It’s super easy to use and it takes less a minute to customize your Sniply link. Here’s how it looks:

 

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In the above example I wanted to share an article on how to stay safe when you’re using public WiFi, which is something our service helps users do. Just sharing the article itself is surely helpful – but then what? After sharing the article, I need to help educate our followers how our service can help them against the security threats explained in the article. If the visitor clicks the ‘Learn More’ button, I can decide where to direct them, for example to a landing page about security, or to a blog article about the topic. The beauty of it is that you get highly qualitative leads because you’re sharing content about the topics that your ideal users are interested in.

Once you have created a Sniply, just share the link in all your relevant social media channels. It’s so smart that even when you paste the link into Facebook, it will be automatically be shown as if it came straight from the site you are linking to, for example:

 

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As you can see, it looks like any normal link and it loads both the title and image properly from the article I’m linking to.

I was a bit reluctant at first whether or not people would share my Sniplys, because after all, that’s how you get a lot of visibility and it also gives you social proof from your followers. To my happy surprise, people actually share my Sniplys!

Once I’ve shared my Sniplys, I can track and analyze all the data in my Dashboard. That way I get a clear overview of the overall performance of my shared links. Perhaps more important, I can easily analyze link by link to see what type of articles gets the most clicks and highest conversions. I can finally justify promoting sourced content on social media and actually get some return on the time spent doing so!

Bottom-line: Sniply is a helpful tool in my content marketing arsenal since it helps me bring in qualified website visitors from my social media channels. You should try it too!

If Sniply has helped you in your social media marketing I’d love to hear how, feel free to share your tips in the comments below!

Analyzing Sniply Analytics

Analyzing Sniply Analytics

Sniply Analytics are quite powerful. You can track how many times your links have been clicked, how many of them convert, and track your conversion rates. You can even see the average pages per visit, time on site, time on landing page, and even bounce rates. It’s important to understand these terms and what they mean for your business!

Snips Created is the total number of Snips you’ve created within a designated time frame.

Why is this important? This is a core element to understanding your return on investment. Numebr of Snips created is essentially pieces of content shared. Driving 1000 conversions with 1 piece of content is much more efficient than with 1000 pieces of content.

Clicks are the total number of times people have clicked on your Sniply links to visit your shared content.

Why is this important? This tells you exactly how many people click on your links and visit your shared content. From an advertising standpoint, this can also be understood as the number of impressions for your Sniply message.

Conversions are the total number of times people have clicked on your Sniply message and call-to-action.

Why is this important? This is probably the single most important number because it tells you how many people actually interact with your call-to-action and arrive at your designated destination. This could be your landing page, your online store, a newsletter subscription, app download, or anywhere else you want people to visit.

Conversion Rate is the ratio between Clicks and Conversions.

Why is this important? This is used to determine how effective your Snips are at driving conversions. A conversion rate of 10% means that for every 100 people who visit your shared content, 10 of them will click-through on your call-to-action and arrive at your destination page.

Average Pages Per Visit is the average number of pages people visit after clicking on your Sniply links.

Why is this important? This is an insightful number that tells you how many pages on average people visit after arriving at the initial page you shared. For example, if you share a link to BuzzFeed, people might read 3 or 4 articles before leaving the session. It’s important to note that your Sniply message stays visible during the entire session, so you retain exposure on all the pages they visit after they click on your Sniply link.

Average Time on Site is the average amount of time people spend in total after clicking on your Sniply links.

Why is this important? Much like the Average Pages Per Visit, it’s important to note that your Sniply message stays visible during the entire session after they click on your Sniply link. The Average Time on Site shows the average amount of time people spend on your Sniply links and can also be interpreted as the average amount of time your Sniply message stays visible to people who visit your shared content.

Average Time on Landing Page is the average amount of time people spend on the first page after clicking on your Sniply links.

Why is this important? This tells you whether you’re sharing valuable content. This number tells you how long they spend on the first page of your Sniply link, which is often times the piece of content you intended to share. If people spend a long time on the content you share, that usually means you’re sharing good content.

Bounce Rate is the percentage of people who leave your Sniply links within 10 seconds.

Why is this important? If your bounce rate is high, that means you’re not sharing the right types of content. A bounce is defined by a visitor who leaves within 10 seconds of landing on a piece of content. This ususally means that people clicked on your Sniply link and within 10 seconds decided to leave. Low bounce rates usually mean you’re sharing good content.

Sniply Reaches 50 Million Clicks

Sniply Reaches 50 Million Clicks

Last year in April 2014, we came up with this crazy idea of Sniply and shared the concept on Product Hunt, Hacker News, and Reddit. After we got voted up to the front page within minutes, we knew it was something special. 10 months later—today—we’re celebrating the awesome milestone of 50 million clicks!

Chris, Nigel and I were the first 3 users of Sniply. Since then, we’ve attracted some cool new users such as HubSpot, Outbrain, Salesforce, Accenture, Deloitte, Unbounce, Experian, Blackberry, Yesware, and 99designs. We’ve been featured on hundreds of marketing blogs including Neil Patel’s QuickSprout and Michael Stelzner’s Social Media Examiner. All within the past year!

 

Path to 50,000,000 on a Shoestring Budget

Having spent a grand total of $0 in marketing, I’d like to take this time to share how we came this far in the past year. We never raised capital and never had the budget to invest in marketing. Instead, we run as a small team and really only had the resources to focus on building the product with our own sweat equity. Chris, Nigel and I spent every waking hour perfecting the product. We talk to our users everyday, listening and absorbing feedback, then injecting that wisdom back into the product. We made people happy, one user at a time.

It seemed like a silly idea to make a single user happy when everyone is going after millions of users, but it wasn’t long before we saw the impact of our philosophy. We started to notice people writing about Sniply. Not just of our tool or the concept, but of the service and dedication from our team. Our users not only shared Sniply as a tool, but they also spread the word of the commitment they felt from us as founders. We started to rally supporters—organically. No affiliate payout, no sponsorship, just relationships in good faith.

As of today, there are hundreds of blog posts out there about Sniply. They’re evergreen content that drives compound traffic to our site every single day. Every new user that comes by is treated with the same dedication. We engage, we listen, and we build. That’s all we’ve ever done, and perhaps all we’ll ever do.

 

Learning About Our Own Product

learn

We came up with the Sniply idea, but in many ways, the product is defined by our users. Sniply is quite simple. It’s a tool that allows you to add things to other things. What people do with it—we have relatively little control over. As a result of this, we spend a lot of time observing and learning what our users do with Sniply. How they use it, why they use it, and how they’d like to use it.

Over time, I began compiling my discoveries around these mysteries across multiple posts:

What is Sniply?
Why do people use it?
Introducing Sniply Analytics
How are people driving traffic to their Snips?
How are people improving conversion rates?
What is Sniply’s role in brand awareness?
Why do content publishers like Sniply?
Why do small businesses like Sniply?
Why do large corporations like Sniply?

 

Creating an Extended Culture

cutlture

We believe that company cultures should extend beyond internal interactions. Culture should be felt even by the user. We do everything we can to create an open culture where users feel comfortable providing critical feedback. We issue refunds on a heartbeat if anyone is unhappy. We allow users to name their own price. We do everything we can to be human beings first and a company second. We treat our users as though we would our friends. We do everything we can to help them even when it has nothing to do with our product.

We hope to think that when people think of Sniply, they think of the people behind the product. Their attachment to our brand should be beyond our logo and our technology. We want everyone to feel as though they’re part of our product development team; that they can shape our product; that they have a voice that will always be heard and respected. Whether people love or hate what we’ve built, our commitment is to always listen and challenge ourselves to do something about it. If someone loves Sniply, how can we make them love us a little more? If someone hates Sniply, how can we make them hate us a little less?

Those are the things we talk about everyday. An extended culture means we blur the lines between employees and users. This undoubtedly gets harder as we grow bigger, but we can’t afford to disregard the very thing that got us this far.

With that said, thank you all for being part of our ongoing journey!