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How to Empower Your Social Media Presence Using Sniply and Sociallymap

How to Empower Your Social Media Presence Using Sniply and Sociallymap

Content marketing is key to build awareness around your brand and drive traffic and leads to your website. Unfortunately, producing quality content can quickly become too expensive and time consuming for some businesses.

If that situation sounds familiar, one good strategy to reap the benefits of content marketing is to curate content created by other and share it with your audience through your social networks. It’s simple and efficient, and this article will show you how to quickly set up a process that optimize your impact without requiring too much time.

Leverage other’s content to build up your brand

Why is it strategic to publish others’ content via your own social networks? It can be a little counter-intuitive at first, but trust us, it’s very effective.

First, curating and sharing high quality content with your audience highlights your company’s deep understanding of its market and your ability to anticipate new trends.

Then, by taking time to publish articles relevant to your readers, you will progressively establish yourself both as an aggregator and as a “reference” on key topics for your audience. Thanks to you they will save precious time and will minimize the risk to miss out on key informations.

Content Marketing is key for your company’s reputation

From a business perspective, sharing and publishing high quality content helps you get noticed, progressively grows your online reputation and build up brand authority. This will lead to an increase in sales of your product or service. All of this for a relatively low investment in terms of time and money.

Now that’s for the theory. In practice, curating and sharing quality content consistently can be very time consuming and you might not have the adequate resources to devote to this mission.

The challenges of content curation

The major challenge with content curation is consistency. To optimize the impact on your audience, content needs to be curated and shared daily. But let’s face reality: you might only be able to do this a few days per week, at best.

Another important challenge is to get your brand recognized for the content you share, especially when the content is created by others and that you keep directing your readers to third party websites. You need to make sure your audience easily finds a way back to your company’s site, so you can promote your company’s services or products.

To face these challenges we created for you a simple process that will allow you to share content like a pro!

We are going to use 4 great web tools:

  1. Feedly → Gather all your sources of content in one place
  2. Pocket → Gather and store the content you want to share
  3. Sniply → Get recognized for the content you share
  4. Sociallymap → Your personal publishing assistant

The first three tools will allow you to create a curated feed of content to be shared with your audience.

Sociallymap will be the engine that we will use to precisely schedule when and where this content is published on your social networks, optimizing your reach and saving you tons of time.

Feedly, Pocket and Sociallymap are available for free with limited features, and Sniply can be purchased for a year for a low fee.

Let’s get into it!

Step 1 : get all your sources of content in one place with Feedly

Feedly is a tool that allows you to aggregate all your favorite content sources in a single place, arranged into easy-to-read collections.

  1. Start by creating and account on Feedly, it’s 100% free.
  2. Import all your RSS feeds directly on the platform.

Now all your sources of content are located in a single place, optimized for quick searches and a smooth reading experience. This will save you tremendous time and optimize your curation process.

Step 2 : create a single feed of curated content with Pocket 

Feedly is a great platform to easily share your content on relevant social networks, as it is natively connected to Facebook, Twitter, Linkedin and several others. Unfortunately, the sharing feature does not give you the option to schedule a specific day and time to share your content, it has to be shared manually every time.

Remember, publishing daily is a key success factor, so we need a simple and automated process to perform that task. That’s where a new handy tool comes in: Pocket.

Pocket is a web tool that allows you to save content into a single place to use it later. You are going to use Pocket as a “container” to store all the content you want to share.

  1. Create an account on Pocket,
  2. Connect your Pocket account to Feedly
  3. From Feedly, save any content you want to share later directly into Pocket
  4. Pocket becomes a “container” that stores all the content you want to share
  5. You can access all the content stored in Pocket as a single RSS feed

Step 3 : Attach a call to action to the content you share with Sniply

Sharing relevant stories is good, but you need to make sure it also benefits your company and does not divert your audience from your site. A great strategy is to overlay your custom message onto any piece of content, creating an opportunity for you to include an advertisement and a call to action with every link you share.

Lucky you, there’s an online tool that does just that: Sniply. And we are going to use it on each piece of content you stored in Pocket.

Just follow these steps:

  1. Create an account on Sniply
  2. Import your Pocket’s RSS feed URL into Snip.ly
  3. Customize the messages and CTA you want to add to each piece of content in your RSS feed
  4. Voilà! Sniply delivers a brand new RSS feed, with your custom ad and CTA attached to each piece of content

Now that you have a perfectly curated and customized RSS feed, let’s finish with the most important part: optimizing and automating how this content is shared.

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Step 4 : Optimize the publication of your content with Sociallymap

Sociallymap is the masterpiece of the process. Think of it as your personal online sharing assistant. Just import your Sniply RSS feed into Sociallymap and set up the exact time and social networks on which you want to share your content. Sociallymap then automatically shares every new piece of content included in your Sniply feed on the selected social networks, at the right time.
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And voilà ! You now have a beautifully automated content publication machine, that leverages the content you curate to build up your brand.

Keep in mind that Feedly is also available on iOS and Android, allowing you to find quality content anywhere, anytime and push it to your curated feed. Then, the process you just set up will take care of everything up to the publication. You can now sit back and relax: your brand’s popularity is going to grow.

How To Set Up a Beautiful Content Strategy in 30 Minutes

How To Set Up a Beautiful Content Strategy in 30 Minutes

If your startup has a digital presence then you have probably heard the words, content marketing being thrown around lot. In fact, according to Google Trends interest in content marketing has grown fivefold since 2011. As of September, 2015 there are over 50,000 searches per month being made for the term – up from 30,000 in 2013 and these numbers are only set to rise.

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Upon hearing this, I find a lot of clients break out into what could only be described as a nervous sweat. After all, if EVERYBODY is doing it, then what can one do to differentiate themselves, let alone set up a system that works well without spending too much money or hiring a full time content marketer?

The strategy outlined below will explain how you can very easily set up a content marketing funnel that will post highly shareable articles to all your company’s followers, whilst bringing traffic back to your business. The best part? You won’t have to write up a single piece of content!

Goal:

The goal we’re trying to acheive is to get a consistent stream of the latest highly relevant, highly shareable content being posted across all of our social media profiles, all containing a Snip.ly overlay with our product’s call to action, or lead gen form.

Prerequisites:

Buzzsumo (or any news aggregator in your industry).
Sniply
TwitterFeed (Free) or Bufferapp/Hootsuite (paid). Most social media management software will work.

 

Step 1: Locating Content Feed

In this example I’m going to sign up to Buzzsumo’s free trial and in order to gain access to their ‘trending now’ section. I find this helpful because under each post there are social stats that indicate how popular a post is at the moment. You are by no means limited to using Buzzsumo, and I’ll talk about how to integrate other services further down.

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Select the category that your niche falls into from the menu at the top of the page, and if the relevant category is not listed, press the +Topic button and set up your own filter. Once you’ve done this, hit that RSS button and a small dialog box will appear containing your new RSS url.

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Step 2: Snip & Tuck

Now that you have the source from where you will be automatically pulling content, let’s go ahead and add this RSS feed into Snip.ly so that every new entry on the feed will get snipped. Here’s an example from our company Influx which provides 24 x 7 customer service.

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To do this, log into your Snip.ly dashboard, and click on integrations > rss feeds and press ‘Create a new feed’. You should see a window appear that looks something like this.

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Enter the RSS url you previously generated from Buzzsumo (or whichever content source you are using) and press create feed. If you haven’t chosen your Call to Action yet, or if the drop down box is empty, go ahead and create a new call to action, set it to whatever type you want (i.e. image, lead gen etc), and then repeat the process above.

After you have created your feed, Snip.ly will display some integration options used for scheduling content (hootsuite, dlvr, ifttt). The benefits of each of these services are outlined in the video demo included with this post.

 

Step 3: Content Scheduling

Though, you can (and should) use one of the suggested services above, I realize that as a startup sometimes you are on a budget, and may not invest in another thing without first seeing if it works.

So for this example, we will be scheduling our content using a free service called TwitterFeed and making some minor tweaks to make our content look prettier on the search results.

Once you’ve integrated your social account(s) with TwitterFeed, you’ll see your dashboard which won’t contain any feeds just yet. But we’re going to change that and finalize your content strategy in the next two minutes, so read on!

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Once you click on ‘Add New Feed’ you’ll be redirected to feed setup page (shown below). Go back to Snip.ly and copy the RSS url you generated in step 2, paste it into TwitterFeed and make sure the ‘active’ checkbox underneath is ticked.

You’ll notice there a plethora of advanced settings which I recommend you take note of, otherwise you might accidentally find yourself blasting your followers with dozens of new posts every minute. As you would imagine, the easiest way to avoid this happening is to tweak the update frequency setting. Since we’re pulling content in from Buzzsumo in this case, and it’s being updated every hour, I like to Twitter Feed to check for new posts every 6 hours, and post up to 1 update at a time. This way, our Twitter/Facebook/LinkedIn etc will at most post 3 new pieces of content everyday.

It goes without saying that social networks are different, the people most active on them are different, and the expectations they have are different. So, I wouldn’t suggest using the ‘one size fits all’ strategy. Instead, using analytics provided by your respective social media platform, or management tool – find the times that your followers are more responsive on each network and schedule content accordingly.

Note: For higher targeting, scroll through the advanced settings and apply keyword filters to your content so that only content that matches those filters is posted. Likewise, if you are using Twitter feel free to prefix or suffix each post that goes with a hashtag. Just doing this, I’ve noticed incredible engagement on my personal account, coming in the form of other users adding me to their ‘lists’.

To conclude, follow the TwitterFeed wizard, add in your other social profiles and rest assured knowing that your followers will always have great content that links back to your business. Next time, how to really spice things up using APIs, IFTTT & More..

3 ways to get creative with Sniply and stand out from the crowd

3 ways to get creative with Sniply and stand out from the crowd

Let’s face it: online marketing can get a little bit boring. It is so data-oriented, so techie and so serious, that it barely leaves space for some good humor. Think of all the tools you use for your online marketing efforts: they are all about measuring and automating. How many of them help you express yourself and your brand in a creative and special way? Almost none.

When I first saw Sniply, the first thing I noticed was its humorous and creative potential. The amount of smart tricks that you can do with it is almost infinite. If used wisely, with a bit of spice, it can make you stand out from the crowd of lousy content by presenting something edgier.

To pay tribute to Sniply and the change it has made in our marketing efforts, I wanted to share three fun ways in which we use it. Enjoy!

1. Be the funny sidekick

The world of content marketing  is notorious for its lack of creativity and for constantly spinning around the same buzzwords. In this world, it is hard to write something outstanding and innovative and actually stay alive.

If you follow content marketing blogs, you know what I’m talking about. When was the last time you read an article with truly groundbreaking insights? They are basically repetitions of the same clichés that have been around for the last decade. The situation is even worse on the social media, where all the content marketing spammers post the same articles around the clock and make our news feeds a complete mess.

The practice of “not being creative” is not only popular – it is even encouraged. The almighty Hubspot devoted a whole blog post on “How to ethically steal other people’s content”, and KissMetrics published a post under the title “No content? No problem! Utilizing other’s content to boost your own strategy”. As we can see in the example of these two highly influential blogs, content marketers took the concept of sharing a step ahead, and now just recycle themselves to death.

Now, if you’re going to join the choir and base your content marketing efforts on recycling content, how about at least doing it with a smile? It’s simple: share relevant content from other websites, but steal the attention of readers by kicking ass with a funny, sarcastic or curious comment using Sniply.

Did you check the link to Hubspot’s article I just talked about?

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I did this little trick for the first time with Greg Verdino’s article “Nine content marketing tools your competition isn’t using”. See? A little back-riding on Verdino’s successful article, and…ta-dam! It’s free promotion for my website. Thanks, Greg!

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Just to make it perfect, a little sassy tweet, just to make sure that he sees what I’m doing, and the joke is done.

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This trick is a bit cheeky, but when you think about it, it’s really harmless. Everybody gains from it: I, of course, got clicks on my Sniply CTA and visits to Boost the News’s landing page. Greg Verdino himself also gained his share – in the end, I did share his article, didn’t I? He seemed to get the joke, because he did “favorite” my tweet, so no hard feelings here.

2. Be the master of your domain

When you play the sidekick with Sniply, there is one more winning side to this game: your prospects. When you pick carefully the websites to which you stick your Sniply CTA, your prospects get good, relevant and interesting content.

This leads me to the second tip:

Choose carefully the pages to which you link, and adjust them to your target audience. If your website is about technology, you wouldn’t link it to a fashion blog, right? It just doesn’t fit your audience, and will not pay off!

To increase the relevancy of your content and enhance the sidekick effect, combine Sniply with other tools:

  1. Create a content alert for your website’s keywords using Mention, Google Alerts or BuzzSumo. You probably already have such an alert.
  2. Choose the most relevant results and stick a Sniply CTA to each of them.
  3. Share these articles massively and regularly on your social media using an automation tool (Hootsuite, Buffer, etc).

Since these articles are highly relevant to your audience, they have good chances of being read and shared by your potential leads. Articles will be shared and re-tweeted, all with your little Sniply “footprint”. Soon, every person interested in articles in your field will encounter one of your Sniply calls to action.

Let’s see an example of how we make it work:

At Boost the News, we help businesses promote branded content created by bloggers. We have several content alerts, on keywords such as “influencer marketing” and “promote blog”. Using Buzzsumo, we received an alert on a trending article about blog promotion:

We know that it’s exactly our topic, and people who read it will be interested in Boost the News. So we take the article and create a Sniply CTA.

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Now share innocently:

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Again, don’t forget to mention the source for more visibility.

When you repeat this practice with tens of relevant articles, your presence becomes undeniable, and you become the master of the domain, without creating any independent content.

3. Troll yourself a little

Ok, you’re done having fun other pages. But can you troll your own page?

Recycling your own content is a common practice among bloggers and content marketers. Time and again they will promote old articles on newsletters and social media. So why not spice this practice up with Sniply?

There are several advantages of reviving older posts with Sniply:

  1. Evergreen articles remain relevant for a long time. You can connect them to current promotions and landing pages without any problem. Since you stick the Sniply CTA on the page, you don’t have to make actual changes in the original text.
  2. You can be creative and use some self-humor to shake the dust from old articles.
  3. When linking to your own page, you are sure that the page’s content is relevant to your call to action.

In this example, we took an article on our blog, and linked it to a landing page that was created later:

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Reusing your own content has never been easier!

Summing up

There is something inherently boring in the whole copy-paste that has become the content marketing industry. Sniply changes it. It makes your work more fun and creative, increasing ROI with highly clickable content.

Reusing your own content or combining it with other tools, you can boost your visibility on social media among a carefully selected audience.

How to use snip.ly+curated.co to create retargeted campaigns for your audience

How to use snip.ly+curated.co to create retargeted campaigns for your audience

Most offices buy coffee on three-year contracts, which means cold emailing and cold calling has limited upsides if you’re a coffee company scouting out potential new clients. By definition, 35/36 of the people you get in touch with won’t be looking to (or able to) change coffee suppliers in any given month.

So one of our biggest challenges at Honest Coffees is to insert ourselves into both the mind-set and purchase intervention point when office managers are buying coffee. A clever combination of Snip.ly and Curated.co helps us get in front of our target market every week in a non-spammy way while still reinforcing our coffee’s super deliciousness. So when office managers (our typical customer persona) are looking for a new coffee supplier, they’ll naturally think of us. It’s a long game but hopefully on that will pay off.

How to create long-term relationships with curated.co while reinforcing your branding with snip.ly

The tools you’ll need

  • Snip.ly
  • A subscription to curated.co ($25/mo to start)
  • Access to lots of great content that’s interesting and relevant to your target customers

What we’ve done

Using curated.co, we’ve built a hand-curated newsletter full of content that’s interesting and relevant to our specific target customer personas: office managers and PAs. It’s called Honest Office and comes out once a week. We’ve found Thursdays around 10am is a good time.

Each newsletter contains six articles and a comic strip. We’ve layered snip.ly on top of each of those articles, so our branding message is reinforced with every click.

The newsletter itself isn’t really branded, and it’s not spammy at all

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But each time a reader clicks on a link, she sees our messaging at the bottom of the article.

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We use mostly evergreen content, which means we can pull down 60 articles at a time, convert them into snip.ly’s, and load up curated.co for weeks to come. Once the newsletters are loaded up, you just set the publish dates and can forget about it if you’d like. We did around ten issues worth — from finding articles to converting them to priming the publishing system in around four hours.

How’s it worked out so far?

We just published issue number seven and have seen consistently good email open and click rates. We’ve had the best luck with clickbait articles, (7 things you should never do at work, etc), but you’ll need to experiment with your readers to see what works best for you.

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Those numbers are pretty consistent, and we average around 1.2 clicks per subscriber per month at the minute. A newsletter with 2,000 subscribers would cost you $39/mo, which means each retargeting ad (which is basically what snip.ly is), costs you $0.016 each.

Plus: when people do click through to the articles, we’ve got our message in front of them for a long time:

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Not bad for a few hours work!

Sniply for Enterprise

Sniply for Enterprise

Sniply is deeply integrated into marketing strategies of companies big and small. There are many unique perks and benefits to using Sniply on an enterprise level that are very different than for small businesses. These advantages truly differentiate our tool from other marketing tools out there.

No Technical Installation

Adopting new technologies within a large organization can be tough. When the marketing team wants a new tool, they often have to setup a meeting with IT and figure out all the backend considerations before executing. With Sniply, there are no bottlenecks.

You can use Sniply without a single line of code. Everything is cloud-based and designed specifically for marketing teams to operate independently from IT. For example, if you wish to inform your audience of a new webinar that’s coming up, you can display the invitation on your company website and blog posts without updating the site itself.

Data Driven Decisions

Reporting is a huge component in enterprise marketing. Marketing associates need to report results to marketing managers, managers need to report to directors, directors to presidents and so forth.

What is the return on investment in social media? What is the value of your newsletters? What portion of sales are driven through content creation and content curation? All of these questions can be answered by Sniply’s analytics. Everything we do is based on solid ROI metrics and tangible conversion data.

Exponential Returns

Sniply is exponentially valuable for larger brands. This is because the ROI is tied to the size of your network. Big brands tend to have more followers, and more followers lead to more clicks, and more clicks result in more conversions.

Even a low conversion rate at scale can lead to a large amount of conversions. Note that 1% conversion rate from 100 clicks is 1 conversion, but 1% conversion from 1,000,000 clicks is 10,000 conversions. The wider your reach, the more valuable Sniply becomes, which is how Sniply generates exponential returns for enterprise.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Sniply for Small Businesses

Sniply for Small Businesses

Content marketing is the strategy of driving conversions and generating exposure through quality content. Producing quality content can be extremely expensive, so it’s often not a viable option for small businesses. With Sniply, even small business can reap the benefits of content marketing, allowing you to leverage quality content to build up your brand.

Leverage the Sea of Content

Sniply allows you to display your call-to-action on any piece of content across the web. This means that you can leverage the power of quality content without investing in the production side.

For example, let’s say your startup offers a mobile payment solution, you can share a TechCrunch article on the future of mobile payments while attaching a call-to-action to signup for your product. You can then drive conversions through quality content without investing in producing your own original content.

Branding and Recognition

When building up a brand, it’s important to be persistent and ubiquitous. Sniply allows you to have a brand presence on every page you share. Content curation is a popular social media strategy for small businesses and Sniply lets you extend your brand into every piece of curated content.

Every Sniply message includes a name and profile photo so you can be sure that people will take notice of your brand. The display is also fully customizable, so you can equip your brand colors and truly make it your own.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Branding Opportunities with Sniply

Branding Opportunities with Sniply

Sniply is a tool that delivers endless branding opportunities, hence customization is a key focus in our product development. With Sniply, you have full control over how your Sniply links look and feel. You have absolute control over its colors, shape, and form.

Custom Themes, Colors, and Display

Our customization tools allow you to adjust the background color, text color, and button color. You can also upload your own profile photo, whether it’s your pretty face or a professional logo. With our various themes, you can choose a style that fits your brand personality. You can also where on the page your message appears depending on what you’re most comfortable with.

Instead of using our pre-made themes, you can even take Sniply a step further with our banner upload feature to show your own custom graphics. If you’re CSS-savvy, you can even access the code and handcraft your own unique themes.

Custom Domain

As much as we like the snip.ly domain—it’s not necessary for you to use! You can use your own custom domain name. You can grab a shortlink off sites like GoDaddy for less than $20 a year. Branding is all about touch points, so why not use the link itself as an opportunity to reinforce your brand name?

White Labeling

By default, every Sniply message comes with a Sniply logo. We did our very best to design a great looking logo, so it looks good sitting there. However, if you’re looking for white labeling options, you can do that too! With the switch of a toggle, you can show or hide the Sniply logo.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Driving More Conversions with Sniply

Driving More Conversions with Sniply

Sniply was built solely for the purpose of helping people drive conversions. Whether you want more customers, app downloads, event registrations, charitable donations, or anything you can think of—Sniply can help you with that.

There are well over a billion pieces of content shared each day and Sniply helps you capture the value of every link you share. Our tool lets you attach your own call-to-action to every page you share. This means that even when you’re sharing a Huffington Post article, you can still drive conversions through your very own call-to-action.

Effective Call-to-action

Just like everything else in marketing, there needs to be a reason to click. The highest performing call-to-actions tend to be interesting, intriguing, and ultimately valuable. You’ll see a big difference in conversion rates between buttons that read “Learn More” and “Free Download”.

Some of the highest converting Sniply call-to-actions we’ve seen are time-sensitive, instilling a sense of urgency; and usually valuable, offering some sort of incentive to engage. Consider running a contest, giving away free ebooks, or offering exclusive trials.

Page Relevance

An important factor to consider for conversion rates is page relevance. This refers to the relevance between the content itself and your call-to-action. For example, if you’re sharing content about a major security flaw and your call-to-action offers the solution, then the relevance will naturally drive up conversion rates. On the other hand, if you share content about natural disasters and your call-to-action is to visit a restaurant, then your conversions would be much lower.

Understanding Reach

Note that a 1% conversion rate with 100 clicks is only 1 conversion, but a 1% conversion rate with 1,000,000 clicks is 10,000 conversions. If you look at Sniply from an advertising standpoint, then both impressions and clickthroughs are equally important.

We define clicks as the number of people who visit the content, and we define conversions as the number of people who interact with your call-to-action and click on your button. Clicks define the reach of your messaging, and without reach, it won’t matter how strong your call-to-action is. If you’re not getting many clicks on your Sniply links, then that’s where you should start!

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Getting More Clicks with Sniply

Getting More Clicks with Sniply

Sniply is a powerful tool that allows you to add your message onto any page, but you’re the one responsible for driving traffic to your own links. Even if you have the best call-to-action in the world, you can’t drive conversions unless you can attract clicks to your links!

Sniply lets you to tap into the vast benefits of content marketing without having to create your own original content. There’s a lot of noise on social media and successful content curators are the ones who take time to sift through the internet to find the most valuable content for their audience. If you are constantly sharing interesting content that are relevant to your audience, then you should be able to get all the clicks you need.

Sharing on Social Media

The most common method of content curation and link sharing is through social media. If you look on your news feeds on Facebook or Twitter, you’ll notice that people are sharing content 24/7. Sharing articles, presentations, videos, photos—they’re all part of content curation. A good strategy to start with is to identify the thought leaders within your space and share their posts. These influencers are the veterans in the space and they’re generally popular for good reason. Every business is unique, so try to curate your own mixture of content from other curators to find the most click-worthy items.

If you toot your own horn all day on social media, people would start ignoring your self-centered practices. Social networks are for conversations and they shouldn’t be used as billboards. Many social media experts believe that at least 50% of what you share should be of content from others. Sniply helps you capture value from this 50% so that even when you’re sharing content from others, you can still be rewarded for your curation efforts!

Blog and Newsletters

Another great way to extend the reach of your Sniply links is to use Sniply for all outbound links through your blog and newsletters. Undoubtedly your blog will have a portion of links leading outside of your domain. Instead of losing your visitors when you send them away, you can use Sniply to stay involved with their visit and ensure that they remember who sent them there.

The same goes for newsletters. People will quickly unsubscribe if you’re sending them boring company updates every week. The best newsletters offer valuable content and it all goes back to thoughtful curation. Just like your blog, you can use Sniply on all outbound links within your newsletters. It’s a great way to deliver value for your subscribers while still capturing value for your brand.

Sponsored Content

If you have a marketing budget, then sponsored content is definitely worth looking into. Sponsored content allows you to deliver content directly onto people’s news feeds. Platforms like Facebook and Twitter allow you to target the specific demographic of your target market, making this one of the most effective strategies out there.

Before Sniply existed, Sponsored Content only made sense for publishers, since they’re the only ones who can derive benefits from traffic to the content. With Sniply, even curators can reap the benefits of Sponsored Content since you can attach your own call-to-action to the page, thus creating a win-win situation in the content ecosystem.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Why Should I Use Sniply?

Why Should I Use Sniply?

Sniply is an online marketing tool used by everyone from independent marketers to thriving enterprises. We’ve generated over 15 million clicks so we must be doing something right. So, why should you use Sniply?

Well it’s a simple tool that essentially lets you drive conversions from any piece of content on the web. You can put your call-to-action on any page across the web. You can use it to drive more traffic to your website, downloads of your app, registrations for your event, customers for your service, and more.

Here are 3 huge reasons why it’s worth your consideration:

Conversions from Curated Content

The world of sharing is changing. If you toot your own horn all day, people will ignore your self-centered practices. Many experts claim that at least 50% of the content you share should be from others. Nowadays, successful brands sift through the endless web to curate relevant and valuable content for their audience to enjoy.

This also means that 50% of your online sharing consists of driving traffic to somebody else’s website. Curated content have no mentions of your brand, no association with you post click-through, and essentially cuts you out of the picture.

We realized at Sniply that the only way for you to capture value from curated content is to be part of the viewing experience; to follow your users through onto the page itself. Using Sniply, you can attach your own brand to every link you share, and you’ll actually show up on the page itself. Whether it’s an article from Forbes or video on YouTube, you can include your own custom call-to-action to drive conversions from curated content.

Conversions from Earned Media

Another great opportunity to use Sniply is on Earned Media. Media is considered “earned” when a publication features you or a blogger mentions you. This means that you never paid for the exposure, but you’ve “earned” it through your endeavors.

When someone writes about you, you share the article; no brainer. However, often times there are no clear call-to-actions back to you! People are reading about you, they’re interested, and they have to dig through the entire article to find to learn more. With Sniply, you can take control of Earned Media and include your own call-to-action as you share it.

Conversions from Your Own Content

When you want something—you have to ask! Including a call-to-action on links to your own content is an effective to get your followers to take action. Sniply gives you the flexibility to change your messaging dynamically and keep your followers updated on what you want them to know. Best of all, you can do all of that without touching a single line of HTML or altering the website in any way. This means that you won’t need to coordinate with your tech guy on every marketing campaign.

For example, maybe you have a webinar coming up or a new app you’d like people to download, you can just add the call-to-action onto the page with the click of a button. There are a million ways to use the tool and the beauty of it all is that Sniply puts you in control.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise