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What is Sniply?

What is Sniply?

With well over a billion pieces of content shared every single day, we decided to build something that can help you capture the value of every link shared. You share content to promote your brand, build thought leadership, foster engagement, and ultimately to drive conversion.

Sniply is a simple tool that allows you to overlay your own custom message onto any piece of content. You don’t have to own the content to add your message, so you can appear on Mashable, New York Times, TechCrunch and pretty much wherever you wish! This creates an opportunity for you to include a call-to-action like a button linking back to your website.

Page, Message, and Call to Action

There are three basic components to Sniply: (1) the page you want your message to appear on, (2) the message you want to appear on the page, and (3) the call-to-action that leads to a conversion.

For example, using Sniply you can: (1) pick an article on Gizmodo about wearable technology, (2) overlay a message that says “check out my project”, and (3) add a button linking to your Kickstarter campaign.

Input and Output

When you feed in the 3 components (page, message, and call-to-action), Sniply will give you a unique Sniply link. This link contains the designated piece of content with your message embedded inside.

Instead of sharing the original link you found, you can now share the special Sniply link which is essentially the same page but with your brand presence included inside. Most importantly, people reading this link will now have an opportunity to engage and interact with your call-to-action!

Reader Experience

So what does it look like for the viewer? Well, it looks perfectly normal! Sniply essentially loads the original page and simply displays your message over top. It’s unintrusive and if they’re intrigued by your message, they’ll click-through to your call-to-action.

Unlike banner ads, which are often times feature products you may never care about; Sniply messages are link-bound, so only people you send the link to would see your message. This means that the reader is already connected to you in some way, whether they’re one of your twitter followers or a dedicated customer. The relationship is already there, which makes Sniply far less intrusive than any other form of online advertising.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

3 Easy Steps to a Successful B2B Strategy

3 Easy Steps to a Successful B2B Strategy

When it comes to B2B social media marketing and what’s considered a success, most people in the field of B2B sales are unlikely to give it any praise. In most cases if you were to ask a B2B company what they thought of the whole process of social media and lead generation, they’ll laugh and say its non-existent (do you have any source or website for this?). I’m going to take a wild bet here and say that they’re social strategy sucks.

Whilst everyone else gives their social strategy the time off, you can be sitting down and getting hyper focused with your approach. Besides if everyone else has a lack of adoption of B2B social strategies that means there’s less clutter out there to try and get over. It’s a win-win situation and all for you.

So firstly we need to get an idea of what the mindset is of someone who is tasked with a B2B social strategy. They’ve probably been told that social will be considered a success when it becomes a viable lead generation tool, one that brings in something more than followers and Likes. So with this mindset the B2B marketer (who in most cases is a member of the sales team and is tasked with dedicating a couple of hours per week on social) then goes about promoting the company and most importantly promoting the products that you offer with an added reminder as to why they’re the best at it.

This style of social strategy is destined to fail, a very slow and long winded failure. All you need is to flip the switch on one or two aspects of your strategy and the difference will be visible right away.

1. Designate Someone:

You should have someone specifically working on the social strategy, it’s not just about a simple update or share of a company topic, it’s about communicating throughout the web (which is huge by the way) to your audience in the hope they become customers.

When you’ve got the social strategy handled by someone else who’s got a whole host of other things on their plate it’s unlikely they will give social  the focus and attention it deserves. Make sure that someone who is designated to the role already has some understanding of your company. Social media should be used as a medium for communications with prospective customers therefore response to key traffic/audience will need to be efficient and quick – there’s rarely enough time out there to be able to go and ask around what the right answer to a question might be.

2. Content Strategy:

Run a keyword research, compile your findings of successful articles that rank well and see how you can add to their content. This will ensure you have an understanding of the content out there and will push you to create your own content strategy.

By taking time to check your metrics and look deeply into who your followers are you’ll be able to see what content is loved and what doesn’t work so well. The end game here is for you to create exceptionally educational content that helps and guides your audience – become a thought leader in the industry and instantly you’ve got leads – people love to follow the best and smartest in their industry.

Content strategy takes away a lot of trial and error but it helps if you start by looking at who the key influencers in your industry are and what they are working on or writing, and if you can get their input, do it!

Realistically a content strategy is all about knowing what’s coming up, having it all done in good time and being able to build hype, maintain the hype and follow it up with something else from analyzing the data.

3. Give it Time

This is the most crucial aspect of any social strategy. For many companies the seniors just want business and that means leads and sales being a numbers game, managers know that if X calls are made today then the % chance of a lead coming in increases. With social being hard to track and monitor it begins to fall down the rankings for lead generation.

Given time though, most decent social and content strategies can and do begin to work incredibly well. However it’s a case of testing and learning constantly before a single effective and efficient strategy is found.

Most B2B managers need to take a step back and give the social strategy time to see fruition; otherwise their lack of patience will just turn the social strategy into another wasted opportunity. Social is a long term investment so long as the investment is made into the right areas of social.