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Sniply Reaches 100 Million Clicks

Sniply Reaches 100 Million Clicks

Wow—we can hardly believe it! Felt like yesterday when we celebrated our first 100 clicks, yet in the blink of an eye, we’re now celebrating a grand milestone of 100,000,000 clicks. Whenever we pass a major milestone like this, I always try to write a post here to reflect on our progress and share our vision for the future.

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Growing a Simple App into a Comprehensive Platform

When Chris, Nigel, and I first started Sniply… it was a dead simple idea. A web app that helps you add a personalized message to the links you share. We quickly learned that app ideas are everywhere and it’s hard to build a real business out of a one-tricky-pony.

It became clear to us very early on that in order to grow Sniply into something noteworthy, we had to expand our product vision far beyond the simple app idea we came up with at the beginning. In order to build a real, sustainable business, we really had to grow our little app into a comprehensive platform.

You hear this all the time, but it’s so true… listen to your users. We’re product developers but not necessarily marketers by trade. The only way we could build a marketing product was by listening to marketers—our users. Building a business is basically helping people solve problems, and fortunately there are no shortages on problems in the world.

Through chatting with our users, we found all sorts of feature ideas and potential areas for expansion. We used to be a single-feature web app, but now we need an entire features page to house our long list of product offerings.

Over the past year, we’ve added features to allow our users to customize the look and feel of their Sniply messages. We built support for custom domain so you can share links under your own URL. We expanded the original hyperlink call-to-action to include buttons, email capture forms, and all sorts of new CTA types. We worked on building 30+ integrations with popular apps like Hootsuite and Buffer. We built a full fledged analytics platform and even included the ability to add retargeting pixels to your Sniply links to help enhance your remarketing campaigns. The list really goes on and on!

From talking to and listening to our users, we were able to expand our product vision to tackle more problems and bigger challenges. The solution to these problems became product features, which in turn expanded our once-simple web app into something more. Nowadays, I consider Sniply to be a fairly comprehensive platform, fulfilling a wide variety of marketing needs for users of all shapes and sizes. There’s undoubtedly still a lot of work to be done, but I’m extremely proud of our team for how far we’ve come.

 

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Always Searching for the Next Big Thing

The moment you stand still is the moment y0u begin to fade away into obscurity. The internet age moves so quickly that 5 years ago, something like Sniply would make absolutely no sense. Likewise, who knows if Sniply would still be relevant 5 years later. We’ve learned to preserve our curious minds—constantly exploring new problems to solve and keep experimenting.

When we first started Sniply, we knew very little about the content space. Having spent a few years in the industry now, we’ve developed a good measure of market insights. With these insights, we’re able to make more educated guesses for what’s coming next and what the next big thing could be.

One such area is the evolution of content. With the announcements of Facebook Instant Articles (FBIA) and Google Accelerated Mobile Pages (AMP), the publishing industry is really going through some crazy changes. In response to this industry shift, we at Sniply HQ have been working on a new product: PageFrog.

PageFrog is a product we just launched to help content creators publish and manage content for FBIA and AMP, with support for Snapchat Discover and Apple News coming soon. The first version is designed for WordPress users, so if you’re publishing on WordPress, then you’re in luck! We’ll be working on support for additional platforms in the near future.

In addition to our core work at Sniply, we have plans to build many more free apps and plugins—just like PageFrog—in an effort to continue solving new problems within the content industry as they arise.

 

Well that’s it—I can’t think of anything else to say! Thanks for listening 🙂 If you’d like to back track on our humble journey so far, here are the posts I wrote for our previous milestones:

Sniply Reaches 50 Million Clicks

Sniply Reaches 10 Million Clicks

Sniply Reaches 1 Million Clicks

 

Sincerely,
Mike @Sniply

How to set up a semi-automatic sharing system that builds relationships and drives traffic

How to set up a semi-automatic sharing system that builds relationships and drives traffic

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As someone who runs growth at a company that is getting >25% of our business from content marketing, when I found out about Snip.ly I got pretty damn excited.

I’d say something hyperbolic like “I practically did a backflip,” but in reality I just switched my desk from sitting mode to standing mode and started to dig into the software to figure out what I could do with it.

Not very exciting, I know – but that’s just how I work.

One of the biggest issues people face online is anonymity – no one cares who you are. The process of building relationships in your industry online is tedious and takes time, but it’s absolutely necessary.

This strategy isn’t designed to disrespect the work required to really gain a foothold in your industry. It’s just something that I came up with to make building relationships with other bloggers and industry leaders a bit easier.

 

The Idea

By using Snip.ly to automatically share the best content from your favorite blogs, journalists, or websites in your industry, you’ll do two things:

  1. Get on the radar of that person or site
  2. Share content that is already proven to be popular, and drive some percentage of engagers back to your properties.

Sound good? Let’s get into it.

Sidenote: I adapted this strategy from my friends at Authority Hacker. They’ve got a fantastic system set up for content promotion and this Snip.ly strategy is just one of many.

 

What You’ll Need

  • Snip.ly
  • IFTTT (If This Then That)
  • Buffer or a preferred social media platform
  • A list of top blogs in your industry

 

Step 1: Create a Snip.ly account and set up RSS Feeds

I’ll assume that you already know how to use Snip.ly at the most basic level. You have calls to action set up already and they’re styled properly, linking to the right place, etc.

Once that’s all done, go to Integrations > RSS Feeds.

Now, take the top 2-5 blogs in your industry and drop the link to their RSS feed in. Snip.ly automatically spits out a new RSS feed with your preferred call to action appended to the content.

 

Step 2: Use IFTTT to schedule shares in a sustainable way.

Now that you have the feeds of your favorite sites all Snip.ly-ified, head on over to IFTTT and either create an account or log in.

You’ll be using the RSS channel for the IF portion of the action, and the Buffer channel for the THAT portion of the action.

The idea here is simple: You’ve pre-selected great content, but don’t want to automatically tweet it out the instant it’s published. It’s much better to add a buffer (ahem) and send it to an app that places all of the shares in a holding zone so you don’t overwhelm your audience.

The recipe is the following:

If new RSS feed item from [snip.ly feed], then add a tweet to buffer.

If you’re creative, you can extend this strategy far beyond what I’ve outlined here:

  • Send new RSS feed items to all social channels
  • Send new RSS feed items to Google Sheet where you can customize Tweet then one-click add to Buffer from there (better engagement)
  • Segment a site’s feed by category and pair that with specific Snip.ly calls to action (what I will be trying next)

 

Remember to engage with your influencers

The final step in this is optional, but highly recommended. You should aim to chat with the people whose content you are sharing on a regular basis. No matter who they are, chances are good that they like to hear their work is influencing people in some way or another.

It’s not uncommon to build relationships quickly this way. Pretty soon you may find yourself contributing the the outlets that you’re sharing if you approach it correctly.

[Course] Get Your First 1 Million Visitors

[Course] Get Your First 1 Million Visitors

For those of you on the lookout for the best tools and techniques to grow your site and following…

We teamed up with SumoMe to bring you a free course on massively increasing your website traffic using the same tools and techniques that the experts use. There are 15 killer case studies on how the pros have built their sites to tens of millions of visits a year.

The course also includes over $2,000 in bonuses from tools that will help you build traffic (including Sniply, of course)

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Brought to you by this team of Traffic Generation Experts

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Sniply for Content Publishers

Sniply for Content Publishers

There are 3 key components in the content ecosystem: publisher, distributor, and reader. In the online world, the reader is often times also the distributor. When you read something you like and share it, you become a distributor of the publisher’s content.

Incentivized Sharing

Sniply is a great form of incentivized sharing. Before Sniply, readers had relatively little reasons to distribute content; the publisher reaps all the benefits and the distributors had relatively little to gain. When readers can benefit from becoming a distributor, which is what Sniply enables, they’re much more likely to do so.

More sharing means more exposure for published content. Sniply creates value-alignment between the publisher and the distributor, which really fuels the growth of online content and creates a win-win situation.

Earned Promotion

Sniply introduces the whole new concept of “earned promotion”. Since Sniply doesn’t alter the original page, only the people you drive to the site will see your message. You have to “earn” your exposure by working to drive traffic to the publisher’s content in order to gain the exposure. Hence, instead of disrupting the publishing business, Sniply actually enhances it. With Sniply, publishers give up nothing in exchange for more traffic to their content.

Shared Benefits

The entire publishing business relies on distributors to spread their content to as many readers as possible. Distribution leads to traffic, traffic leads to eyeballs, and eyeballs lead to advertising revenue.

Without Sniply, distributors are expected to distribute content for free, with no benefits to the distributors whatsoever. Imagine a company with a team of volunteer salespeople—that’s what the industry has been like for a long time. Sniply provides the opportunity for distributors to be rewarded for their work, which leads to more sharing and a healthier ecosystem overall.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise

Getting More Clicks with Sniply

Getting More Clicks with Sniply

Sniply is a powerful tool that allows you to add your message onto any page, but you’re the one responsible for driving traffic to your own links. Even if you have the best call-to-action in the world, you can’t drive conversions unless you can attract clicks to your links!

Sniply lets you to tap into the vast benefits of content marketing without having to create your own original content. There’s a lot of noise on social media and successful content curators are the ones who take time to sift through the internet to find the most valuable content for their audience. If you are constantly sharing interesting content that are relevant to your audience, then you should be able to get all the clicks you need.

Sharing on Social Media

The most common method of content curation and link sharing is through social media. If you look on your news feeds on Facebook or Twitter, you’ll notice that people are sharing content 24/7. Sharing articles, presentations, videos, photos—they’re all part of content curation. A good strategy to start with is to identify the thought leaders within your space and share their posts. These influencers are the veterans in the space and they’re generally popular for good reason. Every business is unique, so try to curate your own mixture of content from other curators to find the most click-worthy items.

If you toot your own horn all day on social media, people would start ignoring your self-centered practices. Social networks are for conversations and they shouldn’t be used as billboards. Many social media experts believe that at least 50% of what you share should be of content from others. Sniply helps you capture value from this 50% so that even when you’re sharing content from others, you can still be rewarded for your curation efforts!

Blog and Newsletters

Another great way to extend the reach of your Sniply links is to use Sniply for all outbound links through your blog and newsletters. Undoubtedly your blog will have a portion of links leading outside of your domain. Instead of losing your visitors when you send them away, you can use Sniply to stay involved with their visit and ensure that they remember who sent them there.

The same goes for newsletters. People will quickly unsubscribe if you’re sending them boring company updates every week. The best newsletters offer valuable content and it all goes back to thoughtful curation. Just like your blog, you can use Sniply on all outbound links within your newsletters. It’s a great way to deliver value for your subscribers while still capturing value for your brand.

Sponsored Content

If you have a marketing budget, then sponsored content is definitely worth looking into. Sponsored content allows you to deliver content directly onto people’s news feeds. Platforms like Facebook and Twitter allow you to target the specific demographic of your target market, making this one of the most effective strategies out there.

Before Sniply existed, Sponsored Content only made sense for publishers, since they’re the only ones who can derive benefits from traffic to the content. With Sniply, even curators can reap the benefits of Sponsored Content since you can attach your own call-to-action to the page, thus creating a win-win situation in the content ecosystem.

This guide is part of a series—also check out:

What is Sniply?
Why should I Use Sniply?
Introducing Sniply Analytics
Getting More Clicks with Sniply
Getting More Conversions with Sniply
Branding Opportunities with Sniply
Managing Multiple Brands with Sniply
The Sniply Workflow
Sniply for Content Publishers
Sniply for Small Businesses
Sniply for Enterprise