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How to Empower Your Social Media Presence Using Sniply and Sociallymap

How to Empower Your Social Media Presence Using Sniply and Sociallymap

Content marketing is key to build awareness around your brand and drive traffic and leads to your website. Unfortunately, producing quality content can quickly become too expensive and time consuming for some businesses.

If that situation sounds familiar, one good strategy to reap the benefits of content marketing is to curate content created by other and share it with your audience through your social networks. It’s simple and efficient, and this article will show you how to quickly set up a process that optimize your impact without requiring too much time.

Leverage other’s content to build up your brand

Why is it strategic to publish others’ content via your own social networks? It can be a little counter-intuitive at first, but trust us, it’s very effective.

First, curating and sharing high quality content with your audience highlights your company’s deep understanding of its market and your ability to anticipate new trends.

Then, by taking time to publish articles relevant to your readers, you will progressively establish yourself both as an aggregator and as a “reference” on key topics for your audience. Thanks to you they will save precious time and will minimize the risk to miss out on key informations.

Content Marketing is key for your company’s reputation

From a business perspective, sharing and publishing high quality content helps you get noticed, progressively grows your online reputation and build up brand authority. This will lead to an increase in sales of your product or service. All of this for a relatively low investment in terms of time and money.

Now that’s for the theory. In practice, curating and sharing quality content consistently can be very time consuming and you might not have the adequate resources to devote to this mission.

The challenges of content curation

The major challenge with content curation is consistency. To optimize the impact on your audience, content needs to be curated and shared daily. But let’s face reality: you might only be able to do this a few days per week, at best.

Another important challenge is to get your brand recognized for the content you share, especially when the content is created by others and that you keep directing your readers to third party websites. You need to make sure your audience easily finds a way back to your company’s site, so you can promote your company’s services or products.

To face these challenges we created for you a simple process that will allow you to share content like a pro!

We are going to use 4 great web tools:

  1. Feedly → Gather all your sources of content in one place
  2. Pocket → Gather and store the content you want to share
  3. Sniply → Get recognized for the content you share
  4. Sociallymap → Your personal publishing assistant

The first three tools will allow you to create a curated feed of content to be shared with your audience.

Sociallymap will be the engine that we will use to precisely schedule when and where this content is published on your social networks, optimizing your reach and saving you tons of time.

Feedly, Pocket and Sociallymap are available for free with limited features, and Sniply can be purchased for a year for a low fee.

Let’s get into it!

Step 1 : get all your sources of content in one place with Feedly

Feedly is a tool that allows you to aggregate all your favorite content sources in a single place, arranged into easy-to-read collections.

  1. Start by creating and account on Feedly, it’s 100% free.
  2. Import all your RSS feeds directly on the platform.

Now all your sources of content are located in a single place, optimized for quick searches and a smooth reading experience. This will save you tremendous time and optimize your curation process.

Step 2 : create a single feed of curated content with Pocket 

Feedly is a great platform to easily share your content on relevant social networks, as it is natively connected to Facebook, Twitter, Linkedin and several others. Unfortunately, the sharing feature does not give you the option to schedule a specific day and time to share your content, it has to be shared manually every time.

Remember, publishing daily is a key success factor, so we need a simple and automated process to perform that task. That’s where a new handy tool comes in: Pocket.

Pocket is a web tool that allows you to save content into a single place to use it later. You are going to use Pocket as a “container” to store all the content you want to share.

  1. Create an account on Pocket,
  2. Connect your Pocket account to Feedly
  3. From Feedly, save any content you want to share later directly into Pocket
  4. Pocket becomes a “container” that stores all the content you want to share
  5. You can access all the content stored in Pocket as a single RSS feed

Step 3 : Attach a call to action to the content you share with Sniply

Sharing relevant stories is good, but you need to make sure it also benefits your company and does not divert your audience from your site. A great strategy is to overlay your custom message onto any piece of content, creating an opportunity for you to include an advertisement and a call to action with every link you share.

Lucky you, there’s an online tool that does just that: Sniply. And we are going to use it on each piece of content you stored in Pocket.

Just follow these steps:

  1. Create an account on Sniply
  2. Import your Pocket’s RSS feed URL into
  3. Customize the messages and CTA you want to add to each piece of content in your RSS feed
  4. Voilà! Sniply delivers a brand new RSS feed, with your custom ad and CTA attached to each piece of content

Now that you have a perfectly curated and customized RSS feed, let’s finish with the most important part: optimizing and automating how this content is shared.


Step 4 : Optimize the publication of your content with Sociallymap

Sociallymap is the masterpiece of the process. Think of it as your personal online sharing assistant. Just import your Sniply RSS feed into Sociallymap and set up the exact time and social networks on which you want to share your content. Sociallymap then automatically shares every new piece of content included in your Sniply feed on the selected social networks, at the right time.

And voilà ! You now have a beautifully automated content publication machine, that leverages the content you curate to build up your brand.

Keep in mind that Feedly is also available on iOS and Android, allowing you to find quality content anywhere, anytime and push it to your curated feed. Then, the process you just set up will take care of everything up to the publication. You can now sit back and relax: your brand’s popularity is going to grow.

3 Easy Steps to a Successful B2B Strategy

3 Easy Steps to a Successful B2B Strategy

When it comes to B2B social media marketing and what’s considered a success, most people in the field of B2B sales are unlikely to give it any praise. In most cases if you were to ask a B2B company what they thought of the whole process of social media and lead generation, they’ll laugh and say its non-existent (do you have any source or website for this?). I’m going to take a wild bet here and say that they’re social strategy sucks.

Whilst everyone else gives their social strategy the time off, you can be sitting down and getting hyper focused with your approach. Besides if everyone else has a lack of adoption of B2B social strategies that means there’s less clutter out there to try and get over. It’s a win-win situation and all for you.

So firstly we need to get an idea of what the mindset is of someone who is tasked with a B2B social strategy. They’ve probably been told that social will be considered a success when it becomes a viable lead generation tool, one that brings in something more than followers and Likes. So with this mindset the B2B marketer (who in most cases is a member of the sales team and is tasked with dedicating a couple of hours per week on social) then goes about promoting the company and most importantly promoting the products that you offer with an added reminder as to why they’re the best at it.

This style of social strategy is destined to fail, a very slow and long winded failure. All you need is to flip the switch on one or two aspects of your strategy and the difference will be visible right away.

1. Designate Someone:

You should have someone specifically working on the social strategy, it’s not just about a simple update or share of a company topic, it’s about communicating throughout the web (which is huge by the way) to your audience in the hope they become customers.

When you’ve got the social strategy handled by someone else who’s got a whole host of other things on their plate it’s unlikely they will give social  the focus and attention it deserves. Make sure that someone who is designated to the role already has some understanding of your company. Social media should be used as a medium for communications with prospective customers therefore response to key traffic/audience will need to be efficient and quick – there’s rarely enough time out there to be able to go and ask around what the right answer to a question might be.

2. Content Strategy:

Run a keyword research, compile your findings of successful articles that rank well and see how you can add to their content. This will ensure you have an understanding of the content out there and will push you to create your own content strategy.

By taking time to check your metrics and look deeply into who your followers are you’ll be able to see what content is loved and what doesn’t work so well. The end game here is for you to create exceptionally educational content that helps and guides your audience – become a thought leader in the industry and instantly you’ve got leads – people love to follow the best and smartest in their industry.

Content strategy takes away a lot of trial and error but it helps if you start by looking at who the key influencers in your industry are and what they are working on or writing, and if you can get their input, do it!

Realistically a content strategy is all about knowing what’s coming up, having it all done in good time and being able to build hype, maintain the hype and follow it up with something else from analyzing the data.

3. Give it Time

This is the most crucial aspect of any social strategy. For many companies the seniors just want business and that means leads and sales being a numbers game, managers know that if X calls are made today then the % chance of a lead coming in increases. With social being hard to track and monitor it begins to fall down the rankings for lead generation.

Given time though, most decent social and content strategies can and do begin to work incredibly well. However it’s a case of testing and learning constantly before a single effective and efficient strategy is found.

Most B2B managers need to take a step back and give the social strategy time to see fruition; otherwise their lack of patience will just turn the social strategy into another wasted opportunity. Social is a long term investment so long as the investment is made into the right areas of social.

Drumroll… New Dashboard Launched!

Drumroll… New Dashboard Launched!

We do everything based on your feedback. Without feedback, we’d be absolutely lost. We spent a majority of the past quarter working on the Sniply creation process. We built themes, customizations, different calls to action, a bunch of integrations and even browser extensions. So, we turned to you on what to build next. Here’s what we heard: Driving conversion wasn’t enough. You wanted to track conversions and optimize conversion rates. In other words, our analytics dashboard just wasn’t good enough! We asked. We listened. We built. *Drumroll*… I’m happy to announce that we just launched our new Analytics Dashboard! Screen Shot 2014-08-08 at 2.55.52 PM Here are some of the new things we’re pretty excited about:

  • Segment analytics by date range
  • Segment analytics by brand profiles
  • List of Top Snips, Top Favorites and Top Sources
  • Visual graphs of Clicks, Conversions and Conversion Rate
  • Searchable database of all the Snips you’ve created
  • Much faster load time
  • Mobile friendly

What we’re adding in the next few weeks:

  • Integrations portal (Buffer, Hootsuite, etc)
  • Live chat support
  • A/B testing functionality
  • Invite team members to collaborate

So… what do you think? We need your feedback!

How Fencing Can Teach Us A Lesson On Marketing

How Fencing Can Teach Us A Lesson On Marketing

How Fencing Can Teach Us A Lesson On Marketing

En garde. Prêt. Allez.

That’s the start of a fencing bout. It’s also how you should run your business.

For those of you who don’t know what fencing is, allow me to give a quick introduction. Fencing is a sport that is played with three distinct blades: sabre, foil, and épée. Each weapon has a special style of attacking the opponent and wielding it. There’s also a specific foot sequence you have to follow when fencing and that’s the beauty of it. Fencing is a sport that can teach you the importance of patience and aiming for a certain target. This can be translated to launching a new product line or startup. Not only that, but if you think hard enough, fencing can teach all of us a certain lesson, it doesn’t even have to be about marketing.

Take what I just said and try to imagine how fencing can fit into marketing. The weapons, the movement, the rules. Do you notice that each component of fencing is a certain set of things you need to know if you were doing marketing? Below, I’ve outlined my reasons why fencing can teach us a lesson on marketing.

Take the offensive: 

Sometimes business can be rough, and at times it seems the hardest thing to do is getting it off the ground. Don’t just freeze there on the piste (fencing playing area), move around even if it means you’ll lose! It’s always better to try something than stay in one position, the same could be said about a business. Don’t waste 5-6 months coming up with the “perfect” marketing strategy if you can execute 3-5 mini marketing campaigns in 1 month. Whenever I was in a fencing match, my coach always told me to take the lunge, when you have the priority. Make a calculated observation, but what’s stopping you from trying out something different?

Brock Open Day 2

If you’re a foilist (like me) do some stepping rhythm and then perform a flèche to penetrate your enemy. Like managing a business, sometimes it’s better if you can perform something extraordinary. For example, think of a guerrilla marketing campaign that can penetrate the market and catch your target market’s attention in one fell swoop.

Defensive: Another important component of fencing, or running a business, is the ability to know when you have to stop for a minute and reposition yourself. What you don’t want to get yourself into is a sticky situation where you’re cornered on the piste. Once you’re trapped, you can’t do anything else; Or can you? Fencing is all about opportunity. Business and marketing is about spotting a possibility and seizing that window of opportunity. If you feel that your marketing efforts aren’t working or your initial target isn’t your target audience after all, identify the right segment and reposition yourself. That’s the same for fencing, if you miss your strike, move back and reposition yourself before a counter attack.

In fencing, parrying is a staple to defending yourself and performing a riposte once you have the right-of-way. Managing a business is the same, it’s important to protect yourself at times and wait for the perfect timing. Once you see that chance, take the offensive. It’s important to take precautionary steps, but not to the point where you’re only defending. If you only defend, you’ll leave an opening for your opponent to lunge and take the point. You must strike that balance between offence and defence so you ensure your business or marketing campaign succeeds. If you ever find yourself stuck, it’s about finding an opportunity.

Look to the point of your blade and lunge.

5 Reasons Content Marketing is a Win-Win

5 Reasons Content Marketing is a Win-Win

5 Reasons Content Marketing is a Win-Win

What if we lived in a world, a bubble, where we didn’t know what was happening outside? We’re constantly shown stuff that we don’t care, and it has no effect on us. Wouldn’t life be boring that way?

Now comes content marketing, pushing all these pieces of content in our faces that are – interestingly enough – of value to us. We see this every day, and many of us don’t actually realize or stop to think about the purpose of it. Now becoming a prominent component of the business landscape, content marketing is everywhere when we turn our heads and even found in the online world. It’s almost like a new space that marketers have infiltrated to get their messages out.

Pushing Social says it best, “Storytelling for Sales.” Through all these layers of content that’s being shared to us, articles, blogs, and videos, there is one last layer standing. That is, getting sales and driving traffic to the creator of the content. Content marketers are constantly pushing new stuff out and consumers (like me) are absorbing it. I believe that the coolest part of content marketing is the value that is delivered and how it’s beneficial for the company brand. Some content is quickly shared while other content will never see the light again. Below, I’ve outlined 5 reasons why content marketing adds value to businesses and the consumers: 

content marketing

1. Branding: This isn’t something new. For centuries organizations have been creating a certain brand they want to resonate with their target market by launching various marketing strategies. If that company had a certain target audience they wanted to cater to, they would make sure the content attracts them. Content marketing is revolutionizing the way businesses brand themselves. One minute you see an article about the ‘benefits of social media’ and the next minute you’ll notice they’ve posted a funny picture that made you laugh. Consumers are often engaged to a certain extent with the brand building and it follows the company. It also helps them recognize the brands they want to align with and prefer.

2. Sharing content: When companies share something they think is cool, you (consumer) either think “That’s amazing!” or “I don’t really care, next.” Each person is unique, and thus the reaction to each piece of content is different. The benefit of sharing online is that you, as a business, reach a wide audience while incurring very low expenses. On the consumers’ side, you get the benefit of viewing new stuff that you didn’t know and you can even share it with your buddies!

3. Learning more: This point was sort of my thought as to why content marketing is good. Both sides essentially benefit from sharing content. When the company decides to engage in content marketing they “retweet” or share content. Consumers will (or not) take notice and read further into the information. Content will either be accepted or rejected, but at least there’s knowledge being spread!

4. Building relationships: Probably the 2nd most important aspect of content marketing or marketing in general, is to build connections with consumers. Some companies lament gravely whenever bridges are burnt with their consumers. Here at Sniply, we take care of our relationships with our users and reply to any questions they have. We want to keep those relationships and reach out to users whenever they voice their opinion. Content Marketing Institute says that you should treat your market as a community. It’s so crucial that as a business, you want those relationships to continue and build that close-knit community. When you see a problem your community is facing, share content that answers it. As a consumer, knowing that the company is trying its best to build the bridge is a good indicator that you can reach out to them one day if you’re stumped on something.

5. Creating value: At its finest, marketing is about delivering value to their audience (community). Content marketing is about pushing relevant, useful content that will benefit everyone: knowledge, a good laugh, even a smile 🙂 What’s so great about content marketing is that you can share articles and posts, and you have that fuzzy feeling knowing that you accomplished your mission if someone learned something from your post. The intrinsic value of any post is judged by each individual person. Understand this, even if you’re promoting your brand people won’t mind if you’re sharing content that is meaningful to them and adds value to their time.

10 Steps: How Online Engagement is like a Blind Date

10 Steps: How Online Engagement is like a Blind Date

10 Steps To Begin Engaging an Audience Online – How Online Engagement is like a Blind Date

Engaging an online audience is like going on a blind date, first impressions are everything. The way you dress, look, or present yourself can be very telling on a first date. Similarly, the headlines you use, the intro sentence, or how you start an online-conversation, determines if the reader will continue to read/engage with your content or not. recite-15024-911710967-1t6rojo “On average, only 1 out of 5 readers gets beyond your headline!” – David Ogilvy. So in reality, 80% of the people you are attempting to engage don’t make it to your content, let alone read it in its entirety. This doesn’t only go for blog posts or major companies trying to engage with millions of users, but for literally anything you share online. It is all an attempt to engage an audience or start a conversation, whether it’s a tweet, status update, or a 4-page article. “People go online to talk [write] and listen [read] and so conversation is a critical factor in an online community’s success.”  Therefore, the methods and audience to engage an audience may differ, but the steps to get their attention and start a conversation are very similar. The common denominator here is the intention of all users to converse online, and the goal is to get them to get to choose your conversation to join! Here are the 10 steps I have found to do so:  (maybe just include the second half of the headline?)

1. Do Your Homework – Research who they are and what they like!

researchTake the time before you open any lines of communication to know who your audience is. Look at their interests, and what engages them. It is like googling the person you are about to go on a date with – basics. This probably is the most important step, because based on your findings you will know how you can begin to engage your audience. If you are engaging with a specific audience, a good place to start is to look at a commonality between them. That could be age, career, sport etc. and go from there. If you are trying to engage with a person or a small group of people look at the common ground between yourself and them, and begin with that.

Pro Tip: Google Analytics Demographics and Interests can be a good place to start looking at users interests.

 2. What’s in it for me?

 Put yourself in the reader’s shoes and write about that which is interesting to them and not to you. Not only that, but studies show people are likely to be more engaged if you use memory inducing triggers . That is, writing about what people were already thinking about and can recall most easily. The book, Contagious – Why Things Catch On, explains this concept extensively. The first step to engagement is showing the audience that it’s something they’re interested in, but also that is worth their time. The human attention span is about 8 seconds, and that is about as much time they need to read your opening sentence or headline and decide if it’s worth their time or if they will be moving on to something else.

 3. Help your audience find you – Wear an identifier

keywordInclude key words in your writing that will ensure that whomever is looking for similar content, topics, or ideas, is able to find you. The first thing people scan in a title or the first sentence of a message is the key words that jump at them letting them know that they are in the right place. It’s like the cliché red rose that a guy always wears to a blind date, or any agreed upon marker between the two. The idea is to know how to balance creativity in writing with identifiers of the content you are about to share. It is a difficult balance that might take some testing and experimenting.

For example if you are writing a post about your favorite chocolate brand, titling the post with ‘Coco awesomeness!’ doesn’t really tell me much about what you’re writing about. As opposed to ‘The greatest chocolate brands!’. The latter lets the reader know what they will be reading about. Further, instead of showing up on a search on coco, you will actually be able to target the audience most interested in the topic, chocolate lovers.

 4. Positive Framing – Give a compliment

 Research by O’Keefe and Jenson shows that positively framed sentences and headlines are more engaging and likely to be read than others. People like to be given compliments, pick-me-ups and hope and if you are able to convey that in your opening sentence people are more likely to be engaged. Taking a neutral sentence like ‘the effects of dieting’ into ‘Ways dieting helps you improve your life’. Positive framing allows people to see the good in what they are about to read and are therefore encouraged to read it.

 5. Don’t be afraid to be emotional – Be considerate!

recite-1166-916120102-1wmkr05 (1)Empathizing with someone you’re having a conversation with is usually a given to anyone trying to be courteous. However, we usually don’t lend the same courtesy online. If you are writing about a topic that is easily relatable or of interest to the audience then it is encouraged to include associated emotions in the opening sentence or title. It is like the common saying goes, “people may not remember exactly what you did, or what you said, but they will always remember how you made them feel.” Thus engaging an audience on an emotional level boosts the likelihood people will be reading your content but more importantly that they will relate to it. For example: Instead of writing ‘Exercising improves your productivity’, try  ‘How exercising made me happier and more productive’. This is both a way to positively frame your statements and have the reader engage with them on an emotional level. That is not to say, however, that negative or sad emotions should not be avoided. Simply be cognizant of your audience, the content and how you want to make the reader feel after they’ve read your content or statement.

 Pro tip: Showing empathy towards a common problem can also be mixed with a question, “have you ever felt…?”

 6. Ask Questions – Pique their interest

A known conversation starter is to ask questions, most notably about the weather. Similarly, a great way to pique people’s interests is to ask them a question they’d want to find the answer to. If you’ve already researched the audience’s interest (reference step 1), then asking a question that will pique their interest isn’t difficult. It’s also a great way to get the audience’s input as to their own opinions about your answer, or their own versions of the answer.

Ask questions but be cautious as you walk down that route. As Daniel Kahneman wrote in his book Thinking Fast and Slow, asking questions is likely to capture people’s attention and get them to think. However, that only works if the question makes us curious, and is not too challenging, because then we tend to skip it.

 7. Emphasize the Social Aspects – Socialize!

You’ve made it this far in the date, and now its time for possibly the hardest part, socializing. The point is to hold a conversation and not to simply pass on information. The reader wants to feel that through reading your content they have been able to gain. The greatest gain from social media, is feeling that you have gained a social know-how. That is why Berger emphasized in ‘Why Things Catch On’ the need to create a social currency, not only making people feel smart but also feel like they are in the know-how. You don’t have to be promoting a brand to create a social currency, its simply information that encourages further social encounters. So it might be including the fact that this is a discussion, or asking what the audience thinks as well about the topic. Inviting the reader to engage with what you’ve shared early on sets a tone to what you are about to share as not simply well crafted content.

 8. Be Precise – Pay Attention to Detail

percisionIn a date, you get brownie points for being able to pick up on the details shared with you. Likewise, being able to share details about you allows the listener to relate to you and get to know you better. Thus the more precise your intro, and headline as to what you will be sharing will get your audience interested. Broad topics do not really give your reader an idea of what you’ll be talking about. Thus if neither the headline or the first sentence shows exactly what the content will be about, the less likely the reader will be inclined to read through it.

Example: ‘Content Marketing Method’ is very different from ’ The Best Ways to improve the shareability of your content’.

 9. Be structured – Show you have a plan for the night

Roadmap-to-Success-2A great date is a well-planned date, and a great post is a well-planned post. Show the reader that you have a road map as to what you will be talking about, that way they know what to expect from the content.

Offer the reader or person that you would like to communicate with something of structure that they would like to know about. For example a list or a guide is always more engaging then a simple topic title. Including in the title who the target audience is helpful as well, for example beginners, youth or simply ‘you’ is sufficient.

10. Practice and Experiment – There are more dates to come.

Most importantly, practicing different headlines and intro sentences is important. You don’t always have to go with the first one you come up with. The secret to Upworthy’s success was their headlines, and the secret to that was drafting so many and experimenting till they came up with the perfect formula. Word has it they have at least 25 headlines for every post they roll out. This post has aimed to show you the main ways to engage your audience but it takes practice to make perfect so don’t shy away from that.

However, all that being said, be careful from not delivering on your headline promise. If you promised a fantastic article that turns out to be mediocre, chances are your headlines will no longer be trusted. More so, people still do read the content if its subpar, your goal is widespread sharing and of online engagement go out the window. Give us your feedback; let us know if there is anything else that helps with online engagement!

Understanding RSS and Its Transformative Role in Content Marketing

Understanding RSS and Its Transformative Role in Content Marketing

Understanding RSS and Its Transformative Role in Content Marketing

If you are a content curator or a content marketer, you probably use RSS, even if you don’t even realize it! Social media professionals are constantly looking for great content to share, with the intention to build their reputation and convert their followers to customers. In order to do this, they drive traffic to interesting or helpful content to deliver value through social media. One of the most challenging parts of this process is finding the best content to share. To solve this problem, most people use a tool that offers streams of content that they can sort through to find the best articles, videos, and images.

Whether people realize it or not, most of those tools are built on top of RSS feeds. RSS (which stands for Rich Site Summary) is a standardized way for a website to tell a computer what content is on the website. For the techies out there, it’s an extension of xml, a language used to transfer data, frequently used in web-based APIs. What that basically means is that it is possible to write a computer program that can understand what content is available on a site if that site features an RSS feed. And thus, RSS readers are born.

So what does that mean for you? It means you can use a great app like feedly to browse the content from all of your favourite sites all in one place. This is even more powerful than most people realize; did you know that Facebook creates RSS feeds out of all their pages and notifications? Every major publication has an RSS feed – and so does almost every blog (don’t believe me? Here’s the Sniply RSS feed: Using all these feeds, you can pull in all of the online information you actually care about into one place for easy browsing – what a time-saver!

The time-savings become even better when you think about curating content. Not only can you see all of the best content all in one place, but apps like Buffer’s Feeds or Hootsuite Syndicator allow you to immediately share that content across your social networks. Content curation has never been so easy!

But if you get that far, wouldn’t it also be great to be able to measure the ROI (return on investment) you get from curating that all of that content for your followers? With Sniply Feeds, now you can! Sniply Feeds allow you to automatically snip entire streams of content so that you can generate an ROI on your curation without changing your workflow at all. All you need to do is a little set up:

  1. Tell Sniply which websites have content that you like to share
  2. Sniply will generate a feed of that website’s content, but replace the links to the content with Snips featuring your message and call-to-action on top of the content.
  3. Hook up the feed Sniply generated to your sharing app of choice and share from the Sniply feed as you would any other feed.

If you want to get into the nitty-gritty of setting up a Sniply Feed, check out the instructions here.

This enables you to provide value to your followers through great content curation while simultaneously capitalizing on your social capital without changing your workflow – now that’s a win-win. And it’s all thanks to the power of RSS!